Industrial Marketing Today

MARCH 29, 2011

Google it and you’ll find plenty of research studies to back that up. Technical articles, white papers and case studies would require basic registration information – name, company name and email address. I am not making this up just to scare you. Use a mix of free and gated content to qualify and nurture your visitors.

Marketing Websites 60

Marketing Websites Web 2.0 Sales Qualified Leads Lead Nurturing 60

Buzz Marketing for Technology

NOVEMBER 10, 2008

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. Lee studied the causes that women really identified with and breast cancer was a clear winner.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Buzz Marketing for Technology

SEPTEMBER 26, 2008

Source: Pew Internet and America Life Project: " Networked Workers " Study. When I get out into the real world and come in contact with people who are no early adopters of Web 2.0 Michele Martin and Tony Karer have been blogging at the Work Literacy blog for several months now.

Social Media 100

Social Media Web 2.0 First-Mover Advantage RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

How research or any type of findings are packaged and presented can impact how readily the knowledge is put into practice.". Consider how you might use the interactive possibilities of the Internet and Web 2.0 How web masters and administrators can do more with less. Case studies and best practices. case studies.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. As one of several thought leaders in various fields assembled by an international business school, Carla was asked to teach a group of high-achieving partners from a global professional services firm how to conduct benchmarking studies. Last month, I linked to a post about Enterprise 2.0 Enterprise 2.0.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Nothing drives response more than strong titles addressing prospect needs.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Webbiquity

MAY 20, 2010

What exactly is “Web 3.0?&# Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ ’ by Futurelab.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

Studies indicate that, contrary to popular belief, older workers do adopt new technologies. Corporate Policies on Web 2.0. Creating a Research Agenda. First, let me begin by saying that I dont think the technology and its adoption is necessarily the debate here. Paying attention. Measuring learning and the time factor.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Verticals 100

Content Marketing Institute

APRIL 10, 2018

Research and anecdotal experience showed the target buyer was a woman, ages 35-45, with the ability to sign off on purchases up to $25,000. Yes, you may have research that shows an 18-month buying cycle for contracts over $100,000. In the HubSpot: Inbound Marketing and Web 2.0 Even better, create multiple personas.

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

Industrial Marketing Today

JUNE 29, 2010

According to a study done by Professor John A. One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 I work for a B2B software company and we do regular email blasts.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Buzz Marketing for Technology

JUNE 27, 2008

Michele, I sometimes wonder if I am drawn towards interdisciplinary studies (I have a degree in International studies, International Management, and my Ph.D. Corporate Policies on Web 2.0. Creating a Research Agenda. Some of these are going to be very hard to teach! June 3, 2008 5:19 AM. Paying attention.

Web 2.0 100

Web 2.0 Wiki Work Management Long Tail Marketing 100

WebMarketCentral

SEPTEMBER 15, 2008

Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. First Page Listings On Google Even More Important by AccuraCast If you had any doubt about the importance of SEO, these research results should eliminate them. UM Finds Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Exo B2B

MARCH 29, 2018

But it seems to me that a lot was said about content marketing and the influence of Web 2.0 This delay is noted in a very serious study entitled Embracing Digital Technology [PDF], conducted by the MIT Sloan Management Review in collaboration with the Cap Gemini company. tools ten years ago.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Buzz Marketing for Technology

JUNE 27, 2008

Publishing 2.0. Web Content 2007. Web-based spreadsheet. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 10 case studies from education show how to collaboratively build curriculum, guide students teamwork, and manage research projects.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Buzz Marketing for Technology

JULY 24, 2008

My own observations in watching my students doing collaborative writing is that there seems to be stages in the collaborative writing process that correlate to what both writing researchers and group communication researchers have identified as the "collaborative writing process". I study poetry. Corporate Policies on Web 2.0.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Lead Ranking 100

Marketing Insider Group

DECEMBER 14, 2010

All despite the fact that I did no keyword research. I didn’t base it off a recent study. And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. That post is still one of my most popular.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. New media and Web 2.0 Fouts presented yesterday in Boston.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

University of Missouri Researchers Find Search Process Affects Cognition and Emotion. A Robert Half Technology study announces 54% of companies blog social media sites. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0 technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. New media and Web 2.0 Fouts presented yesterday in Boston.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly I still have a fondness for that logo though now that it’s a decade old, it obviously has a dated “web 2.0

Brand Identity 40

Brand Identity Branding Startups Domain 40

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. email campaigns per week, up from 15.4 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. When prospects are ready to buy, they will use keyword search to research products and solutions.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem. You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

e4innovation.com E-learning innovation: research, evaluation, practice and policy. E-learning research (11). Research methodology (1). Open content holistic research environment. case studies. e-learning research. research methodology. research paper. social justice education 2.0.

Wiki 100

Wiki RSS Web 2.0 Conference 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

 BibSonomy gehört zu den Werkzeugen des Web 2.0 Magdalena's Blog Magdalena did a good job researching personal knowledge management from a tool/activity/information related perspective. She reflects her conceptual work with a small empirical study based on grounded theory. Weiterlesen. 121 Aufrufe.

Wiki 100

Wiki Web 2.0 Work Management Studies 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

JUNE 27, 2008

According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Hubspot

APRIL 17, 2014

They also offer a number of webinars and research in the higher ed space. Their most recent study was on Federal Accountability and Financial Pressure which surveyed college and university presidents. 4) Classroom 2.0. This blog is focused on bringing social media and web 2.0 2) The Learning Network. 3) Edutopia.

Education 28

Education Peer-to-peer Web 2.0 Case Studies 28

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 More than half of marketers embracing Web 2.0 Nearly 90% of respondents are using Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20