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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Blame a few fuzzy data in a 2011 study. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Now let’s look at some of the hard data.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. This practice is just wrong.

Stats 291
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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity

This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research. Instagram Facts and Stats. YouTube Facts and Stats. LinkedIn Facts and Stats. Snapchat Facts and Stats. Twitter Facts and Stats.

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Why Invest in Case Studies: What They Are and Why They Matter

Optinmonster

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

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The Decision Journey: New Insights from Reddit Research

Convince & Convert

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Research 143
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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Here are key findings from 10 research reports released since the beginning of April, 2022. In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Image credit: Zoom and Qualtrics Research. According to a research summary from Hospitality Net , “Meetings volume from February to March (2022) increased 55.5