[Report] The Digital Marketing Trends Every Email Marketer Must Know


But when you’re struggling to just keep up with what’s trending in email, how are you supposed to stay on top of other channels, too? Understand what’s trending in digital marketing ?. We round-up the trends you can’t ignore. HubSpot’s report is a great place to start.

Announcing: The State of Email Report, Fall 2020 Edition


Which is why we’re releasing a second State of Email report for 2020. Not an update, but a full new ebook with email data & trends from email developers & designers, marketing specialists, email marketing managers, and marketing executives like you. Download your report ?.

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Consumer Trend Report: Transportation

Brandwatch Marketing

We looked at the social media conversation on transportation trends. Uncategorized bikeshare bikesharing car Cars driving lyft public transportation rideshare ridesharing scootershare scootersharing transit transportation uber

4 Coronavirus-Fueled Marketing Trends to Take Advantage Of

Marketing Insider Group

However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. These four marketing trends might help you reach your customer base in this continuing uncertainty. In fact, a recent coronavirus report from Hawke Media shows that searches for “what’s open near me” have increased more than 60 percent , highlighting the importance of businesses keeping customers informed via their online listings. .

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

Social Media Marketing: 2011 Trends Report

Marketing Insider Group

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. The report compiles the latest thinking on what’s next in social media marketing from B2B Marketers across a variety of industries and disciplines.

Report: Facebook Remains Dominant Among B2B Social Media Marketers

KoMarketing Associates

Social Media Examiner recently published its “2020 Social Media Marketing Industry Report,” and statistics showed that 91% of B2B marketers now use Facebook to connect with customers and prospects. There are several benefits associated with utilizing social media across the board, according to the report. A large percentage of marketers find better sales results with more years of social media experience,” noted the authors of the report.

2020 Experiential Marketing Trend Report


Each year, EA surveys professionals, experts and top case studies to identify the biggest — and most effective — trends for the year ahead. B2C has previously led the charge for experiential innovation, which would trickle into B2B events. Now the influence is mutual. B2C is also impacted by innovations from the business side. As […

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iGaming: Display Advertising Trends 2020


In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020. Download the report now to find out what you need to increase performance and return on investment in your display campaigns.

Business video trends worth noting in 2018


If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are based on a year’s worth of data covering 500 businesses and over 600 million video streams on Vidyard’s hosting platform. The post Business video trends worth noting in 2018 appeared first on Biznology.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics.

Retail Holiday Shopping Trends Highlighted in Two New Research Reports

Modern Marketing

This year, we’re pleased as punch (yes pleased as punch) to provide you with not one, but two research reports on the topic of holiday shopping and consumers and all that good stuff. The first report is the Oracle Pulse Report: The Who, What and Chatter of Holiday Electronics Shoppers. There are some great visuals in the paper to help visualize these concepts and trends: Download your copy of the report today.

2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

Creating a report that has real meaning for B2B marketers is challenging. NetLine just so happens to be uniquely positioned to serve up a report such as this. With this unparalleled first-party data, we’re proud to announce The 2020 State of B2B Content Consumption and Demand Report. While this is nearly a complete reversal of the trend from 2018, companies of 1,000 employees or less still represent 38.3% Trending Content.

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Email Marketing Trends for 2020: Competitive Differentiators

Modern Marketing

Of the 26 trends we surveyed our digital marketing consultants about, they put 14 of them in the low adoption–high impact quadrant for 2020. It’s a major trend in user interface experiences across a wide range of apps, including email clients.

Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

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12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. How to Adapt to Emerging Trends.

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Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]

Modern Marketing

Follow this link to read our full report. Retail marketers all over the world are reflecting on the successes of their festive campaigns. As the busiest period in the calendar year, this peak season is make or break for many retailers, so being at the cutting edge of email design and cross-channel strategy is especially important. More retailers are engaging customers with impressive digital tactics, but which elements take campaigns from good to great ?

2019 Experiential Marketing Trend Report


As a global full-service brand experience agency, EA conducts an annual industry-wide research study to learn more about the state of experiential, especially which trends will impact the industry in 2019 and beyond. This year’s report shows event marketing is only continuing to grow.

Email Marketing Trends for 2020: Unproven Opportunities

Modern Marketing

Because of that, big investments of time and energy in these trends should be made cautiously. Of the 26 trends we surveyed our digital marketing consultants about, they put four of them in the low adoption–low impact quadrant for 2020.

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Social Media Trends Report: The Effects of COVID-19 on Marketing


This report outlines the data showing how the pandemic has shifted social media marketing efforts and also highlights how brands have reacted. Studies

7 Trends B2B Marketers Should Keep Their Eye On


Over the last few months, we’ve been digging deep into a slew of categories, beginning with our annual flagship report, the 2020 Content Consumption Report. What’s Trending in B2B Marketing? The following is a sampling of this list, reflecting some of the most intriguing trends.

Report: 34% of Marketers Still Do Not Have an Account-Based Marketing Strategy in Place

KoMarketing Associates

Canam Research conducted “The State of ABM Survey 2020 Trend Report,” and data suggested that most marketers (27.31%) are in the middle of integrating ABM into their overall strategy.

Top 5 ABM Trends For B2B Marketers – A Pathway For Future

Only B2B

Many reports and surveys say Account Based Marketing is going to capture the B2B market and ABM will be considered as B2B marketing itself. The post Top 5 ABM Trends For B2B Marketers – A Pathway For Future appeared first on Only-B2B.

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Report: B2B Blogging Trends in 2011

The Point

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. For a copy of the complete report (no registration required), click here.

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10 B2B Marketing Automation Trends For Your 2021 B2B Marketing Strategy

KoMarketing Associates

And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully.

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. KoMarketing Associates was appreciative when GlobalSpec sent us a complimentary copy of the report for review. According to the report findings, 68 percent of marketers surveyed are already using some sort of analytics program.

GE Reports’ Coronavirus Coverage Is the Content Marketing Inspiration We Need Right Now


And when I want to be inspired, I read GE Reports. GE Reports is focusing on efforts by GE Healthcare to combat the spread of coronavirus as well as actions by others across the world. Great content requires great reporters and storytellers. GE Reports should serve as a model.

Content Distribution Trend Report 2019


Trends + Predictions for 2019. Download the Trend Report. To help you stay ahead of the curve this year, we’ve created a Content Distribution Trend Report. More importantly, we’ll share our predictions for the content distribution trends that will shape 2019, all of which have been informed by our work with over 400 of the world’s leading publishers. The post Content Distribution Trend Report 2019 appeared first on Keywee.

Marketing Automation Trends - Download the Report

Everything Technology Marketing

But what are the current trends, challenges, and success factors for marketing automation? Download the Marketing Automation Report * Required Email Address: * First Name: Last Name: Company Name: We conducted a comprehensive survey, leveraging the combined wisdom of over 50,000 B2B marketers in the B2B Technology Marketing Community on LinkedIn to get answers to questions like: What are the biggest barriers to marketing automation adoption? Enjoy the report

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Marketing Automation Trends Report 2017


This year’s Marketing Automation Trends Report has arrived. In this report, you will discover the latest marketing statistics and answer four critical questions that can have a severe impact on your business this year and in years to come. Download the report to learn how the marketing landscape is changing and monitor forecasting trends that will affect your business. The post Marketing Automation Trends Report 2017 appeared first on The Beacon.

Google Analytics Reports For Social Media Success


Our question is, Monthly Social Media Trends Social Media Marketing Resources Social Media TipsReading Time: 4 minutes If you’ve been working on your brand’s online presence, you probably have a Google Analytics account associated with your website and blog. And if you’ve ever explored your Analytics account, you know that you can access a lot of data and statistics.

New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers.

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Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Modern Marketing

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. We caught up with Demand Gen Report Managing Editor, Kim Zimmerman , for more on the trends and tips marketers can glean from other buyer behavioral findings in the report.

Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points


Trends and consumer behaviors that will give your business a strategic benefit. To help you out and give you some foresight, we’re shedding light on the trends and consumer behaviors that will give you a strategic benefit. .

Report: More Manufacturing Marketers are Now Turning to Content Marketing

KoMarketing Associates

The “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trendsreport from the Content Marketing Institute, MarketingProfs and IEEE GlobalSpec found that the vast majority of respondents (86 percent) were utilizing content marketing.

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The Latest Trends in B2B Email Marketing

Modern Marketing

That is strikingly apparent when looking at the latest B2B email marketing trends identified by members of Oracle Marketing Cloud Consulting’s Expert Services team, which assist Eloqua customers with all aspects of their email programs. Let’s follow this Interconnected chain of current trends in B2B email marketing: Compliance Automation. “Creating subscriber-based email marketing tactics requires organizational change, but the trend is clear,” she says.

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Understanding Your Auction Insights Report


This mostly comes to us in the form of an Auction Insights report. This report is an absolute must for understanding what’s happening in the auction landscape and can help to better identify what competitors are doing, and why certain metrics are trending the way they are. It is, however, an incredibly easy report to misunderstand or misinterpret. If you selected all of your campaigns or keywords, then the report will only show you data for those terms.