Social Media Trends Report: Key Insights You Need to Know

SocialBakers

The Socialbakers Q4 2019 Social Media Trends Report reveals crucial insights into the changes and developments on social media. Studies

Consumer Trend Report: Transportation

Brandwatch Marketing

We looked at the social media conversation on transportation trends. Uncategorized bikeshare bikesharing car Cars driving lyft public transportation rideshare ridesharing scootershare scootersharing transit transportation uber

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Business video trends worth noting in 2018

Biznology

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The post Business video trends worth noting in 2018 appeared first on Biznology.

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Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

Social Media Marketing: 2011 Trends Report

Marketing Insider Group

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. The report compiles the latest thinking on what’s next in social media marketing from B2B Marketers across a variety of industries and disciplines.

Content Distribution Trend Report 2019

Keywee

Trends + Predictions for 2019. Download the Trend Report. To help you stay ahead of the curve this year, we’ve created a Content Distribution Trend Report. The post Content Distribution Trend Report 2019 appeared first on Keywee.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. How to Adapt to Emerging Trends.

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2020 Experiential Marketing Trend Report

AgencyEA

Each year, EA surveys professionals, experts and top case studies to identify the biggest — and most effective — trends for the year ahead. B2C has previously led the charge for experiential innovation, which would trickle into B2B events. Now the influence is mutual. B2C is also impacted by innovations from the business side. As […

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Marketing Automation Trends - Download the Report

Everything Technology Marketing

But what are the current trends, challenges, and success factors for marketing automation? We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here. Enjoy the report

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics.

Retail Holiday Shopping Trends Highlighted in Two New Research Reports

Modern Marketing

This year, we’re pleased as punch (yes pleased as punch) to provide you with not one, but two research reports on the topic of holiday shopping and consumers and all that good stuff. The first report is the Oracle Pulse Report: The Who, What and Chatter of Holiday Electronics Shoppers.

Email Marketing Trends for 2020: Competitive Differentiators

Modern Marketing

Of the 26 trends we surveyed our digital marketing consultants about, they put 14 of them in the low adoption–high impact quadrant for 2020. It’s a major trend in user interface experiences across a wide range of apps, including email clients.

Report: Customer Success Teams Remain Small and Overwhelmed with Obstacles

KoMarketing Associates

Totango recently published the “State of the Customer Success Industry and Salary Report,” and statistics showed that most organizations (45%) have between 0-9 people on their customer success teams.

2020 Marketing Trends You Need To Know

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology.

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Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

Spiceworks recently surveyed more than 350 B2B marketers to gauge which trends are on the rise and gaining hype among professionals in the field. In terms of which trends are looming, influencer marketing strategy (48 percent) is gaining ground.

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Looking for Surprises in the 2015 B2B Lead Generation Trend Report

Webbiquity

This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Download the full report for all the details.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

VEST Report. Usually I do this by taking a close look at which features have become more common since the last report. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM.

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Report: Content Marketing Still Poses Challenges for Many Marketers

KoMarketing Associates

Altimeter recently published its “State of Digital Content” report, and statistics indicated that aligning multiple teams around a unified strategy (24 percent) is the largest challenge marketers currently face when it comes to creating and implementing a content strategy.

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Report: B2B Blogging Trends in 2011

The Point

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. For a copy of the complete report (no registration required), click here.

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8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Why SEO Reporting Is Important.

Report: Efficiency in Marketing Remains a Top Priority for CMOs

KoMarketing Associates

Forbes Insights and The Trade Desk recently came together to conduct “The Modern CMO” report, and statistics showed that efficiency in marketing (46 percent) is the leading topic at the front of marketers’ minds heading into the next 12 months.

Report: B2B Marketers Remain Slow to Adopt New Technologies

KoMarketing Associates

To gauge how prepared B2B marketers are for the next wave of technology and data, DemandLab and Ascend2 recently conducted a report titled “2018 Leadership Perspectives: Leveraging Data and Technology to Drive Marketing Success.”.

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Five Key Takeaways From Mary Meeker’s 2019 Internet Trends Report

AcuityAds

Bond Capital founder Mary Meeker is back with the 2019 comprehensive Internet Trends Report for 2019! The 333-slide deck looked back at every important internet trend in the last year as well as analyzed what these trends tell us to expect for the year ahead.

Report: B2B Buyers Engaging Earlier with Sales

The Point

Last week, the folks at Demand Gen Report released their “ 2019 B2B Buyers Survey Report ,” and one of their key findings, supported by multiple data points, was this: “Buyers are accelerating the time to engage with sales reps so they can make decisions as quickly – or as slowly – as desired.”.

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Instagram vs. Facebook Report: Key Trends You Need to Know

SocialBakers

Dig into the data that can help you make the best decisions. Studies

Content Collaboration Trends for 2019

DivvyHQ

Collaboration, generally defined as two or more people working together to achieve the same goal, is no trend. Here are three content collaboration trends to keep an eye on with the new year upon us. Content Marketing collaboration content collaboration industry trends trends report

Programmatic advertising trends | 2020

Bannerflow

The uprising of programmatic channels mean they’re at the forefront of the agenda for digital marketers everywhere – making it essential to be on the pulse of programmatic trends. That’s why, within this blog, we are shining a light on the top programmatic trends to adopt in your digital advertising for 2020. These trends include the following: The continuation of programmatic growth.

Top personalization trends: Email named #1 channel

ClickZ

Open source digital experience company Acquia surveyed thousands of customers, prospects, partners, and consumers at large about the personalization space and current trends there. Trend #1: Personalization is popular (and growing).

6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

It's easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? Read on to discover the trends that can give you a head start. Think of these trends like a tune-up for your car.

McKinsey’s insights on personalization and martech: New report

ClickZ

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world.

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Report: More Manufacturing Marketers are Now Turning to Content Marketing

KoMarketing Associates

The “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trendsreport from the Content Marketing Institute, MarketingProfs and IEEE GlobalSpec found that the vast majority of respondents (86 percent) were utilizing content marketing.

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Is Our Blog Generating Leads? This Simple Report Has the Answer

DivvyHQ

And again, many of these metrics are important to monitor to get a gauge on overall performance trends, but they don’t strongly correlate to achieving strategic objectives. Here’s a quick example of a blog subscriber growth report from DivvyHQ Analytics.

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Holiday Marketing Trends from Santa’s Followers

SocialBakers

Unwrap the most exciting holiday trend reports on social media last year — more exclusively, from @OfficialSanta’s followers from the UK.

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. marketing analytics marketing automation marketing automation priorities marketing software trends Raab VEST report

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies.

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New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers.

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Report: Marketers Already Focusing on Delivering a Better Customer Experience in 2020

KoMarketing Associates

Adobe recently published the “2020 Digital Trendsreport, and statistics showed that 25% of CX leaders and 23% of mainstream marketers will be focused on targeting and personalization at their organization in 2020.

Mobile User Experience: Trends for 2020

Sharpspring

A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it’s vital to reflect the most recent trends in your mobile ux. In this article, we will go over some of the top mobile UX trends to stay on top of throughout 2020.

3 Martech Trends That Defined 2019

Aberdeen

It’s a new year and that means your social media feeds and email inboxes are being inundated with 2020 trends articles. Everyone wants to figure out what trends are next in their respective industries. Marketing trends don’t come and go as quickly as annual predictions make it seem.