Marketing Automation Trends - Download the Report

Everything Technology Marketing

But what are the current trends, challenges, and success factors for marketing automation? We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here. Enjoy the report

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI).

Trending Sources

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

VEST Report. Usually I do this by taking a close look at which features have become more common since the last report. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM.

Looking for Surprises in the 2015 B2B Lead Generation Trend Report

Webbiquity

This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Download the full report for all the details.

New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers.

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. marketing automation martech VEST report

Four steps to stay on top of social media trends

grow - Practical Marketing Solutions

While reports that teenagers still use Facebook might be comforting, that market share is rapidly dividing among smaller niche apps, even among some that have been available for a few weeks. How can a busy marketer possibly keep up with these social media trends?

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Six thought-provoking and profound marketing trends

grow - Practical Marketing Solutions

Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends on behalf of venture capitalist firm KPCB. The report goes on for 213 pages. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!

B2B Sales and Marketing Trends for 2016

Great B2B Marketing

At the end of each year, my team and I publish a report on the major B2B marketing and sales […]. The post B2B Sales and Marketing Trends for 2016 appeared first on Great B2B Marketing. Marketing Trends B2B Marketing B2B Sales

B2B Sales and Marketing Trends for 2015

Great B2B Marketing

At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. This report is based on our experience with our B2B clients as well as relevant industry research. You can read the full report here.

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Mobile Marketing Trends for 2016

Modern Marketing

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year.

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6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report

Contently

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. As I suggested early, it’s important to take the Internet Trends Report with a grain of salt since Meeker is not an impartial observer.

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. Here are more than a dozen noteworthy findings from the report. And less than 10% report using tactics like branded apps, podcasts, printed books, or games.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works.

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VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. marketing analytics marketing automation marketing automation priorities marketing software trends Raab VEST report

Critical Elements of ABM Reporting

bizible

As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. So why then, does Marketing report on leads? And to do that, they must report on contacts and accounts.

New Report: B2B Content Marketing Trends

Everything Technology Marketing

The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare. Be one of the first marketers to share the brand new report with your friends and colleagues via Twitter, LinkedIn or Facebook (just go to Slideshare and use the social sharing feature)!

The Biggest Mobile Marketing Trends of 2016

Modern Marketing

Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Report: More than two-thirds of digital media time now mobile, apps 50 percent.

Mobile 109

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Modern Marketing

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey.

Why Speed Matters in Marketing Reporting

Captora

Marketing and sales execs are used to putting together quarterly and annual reports for their board and other stakeholders. The need for speed in marketing reporting is greater than ever, because success is heavily dependent on the productivity and efficiency of marketing teams.

Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

Salesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide. You can download a copy of the report here (registration required.).

Five trends transforming content marketing

grow - Practical Marketing Solutions

Monitor and report on an entire web presence. Report on the engagement and performance of your content marketing investment. The post Five trends transforming content marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]

Modern Marketing

Follow this link to read our full report. Retail marketers all over the world are reflecting on the successes of their festive campaigns. As the busiest period in the calendar year, this peak season is make or break for many retailers, so being at the cutting edge of email design and cross-channel strategy is especially important. More retailers are engaging customers with impressive digital tactics, but which elements take campaigns from good to great ?

9 Trends That Will Upset Your Marketing in 2013

Modern Marketing

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012.

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How to Decide What Marketing Metrics to Track and Report

Modern Marketing

You need to understand the health of your social media channels through its growth and engagement, but those are not metrics to report up your management chain. This really gets at the distinction between what metrics are worth tracking and what metrics are worth reporting.

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Interesting content marketing trends to watch for in 2017

Biznology

With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already. Proper utilization of these trends will help you compete in 2017 while staying ahead of the curb for ’18.

New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

A few interesting trends stood out: revenue growth is accelerating. Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients.

AdWords Industry Benchmark Report Deep Dive: Software and SaaS

bizible

Last week we released the 2016 AdWords Industry Benchmark Report. The report includes unique data about the down-funnel impact AdWords is having for companies across six different industries. Check out the full benchmark report here , which includes data for six industries.).

How Top B2B Marketing Teams Use Revenue Attribution — 4 Trends We Discovered

bizible

When it comes to the adoption of revenue attribution, we took a look at how our customer base uses attribution in search of patterns or trends. Here are four trends that we discovered in our analysis of the top 15% of users: 1. Attribution reporting is an everyday thing.

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.

5 Content Marketing Trends Sweeping Europe

Contently

Here, we look at the latest European marketing trends to examine how top brands are consistently creating world-class content marketing campaigns. In keeping with the mobile video trend, they can also be viewed by way of a project-specific app.

The 6 Most Important Social Media Trends of 2017

Contently

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. Here are six social media trends that marketers should know about.

2014 B2B Marketing Trends That Work

ViewPoint

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing.

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10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. Numbers behind this trend : Between two and five.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications.

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10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. Numbers behind this trend : Inbound marketers are spending an increasing amount of time creating content.

3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. You might want to sit down when reading this next sentence.

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Top Four Web Design Trends for 2017

KEO Marketing

As 2017 begins, a host of new web design trends appeared. As with any year, website look and feel trends come and go. There are, however, several functional trends that are necessary for a website design to be at ultimate effectiveness in the new year. CMS Report).

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Predictive analytics has been a hot space for the past couple years, attracting over $100 million in venture funding and garnering accolades from Gartner and Forrester in their most recent B2B marketing Hype Cycle and TechRadar reports, respectively.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Predictive analytics has been a hot space for the past couple years, attracting over $100 million in venture funding and garnering accolades from Gartner and Forrester in their most recent B2B marketing Hype Cycle and TechRadar reports, respectively.