Business video trends worth noting in 2018

Biznology

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The post Business video trends worth noting in 2018 appeared first on Biznology.

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Report: 19 Experts on the State of Marketing Automation

The Point

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

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Content Marketing Trends and Stats for 2018 [Infographic]

Webbiquity

Respondents who have a documented strategy report higher levels of overall content marketing success than those who just have a verbal strategy or no strategy at all. Guest post by Martina Stricak. Content is, always has been, and will continue to be the basis of any kind of marketing.

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Marketing Automation Trends Report 2017

distribion

This year’s Marketing Automation Trends Report has arrived. In this report, you will discover the latest marketing statistics and answer four critical questions that can have a severe impact on your business this year and in years to come.

The Sales Enablement Handbook

statistical sales trends, analysing them, and searching for insights. current trends. reports which are presented to different. training, which can allow sales ops to collect data, structure strategies and report. The Sales Enablement.

6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

It's easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? Read on to discover the trends that can give you a head start. Think of these trends like a tune-up for your car.

Top Data-Driven Marketing Trends We’re Keeping An Eye On

Act-On

Here are the top trends for B2B marketers to consider as they adopt a data-driven marketing strategy. Account-Based Marketing B2B Marketing Reports & Analytics b2b data B2B marketing data data driven marketing

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New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.

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VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

VEST Report. Usually I do this by taking a close look at which features have become more common since the last report. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM.

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New Report: B2B Content Marketing Trends

Everything Technology Marketing

The new report " B2B Content Marketing Trends 2012 " is now available on Slideshare. Be one of the first marketers to share the brand new report with your friends and colleagues via Twitter, LinkedIn or Facebook (just go to Slideshare and use the social sharing feature)!

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Social Media Marketing: 2011 Trends Report

Marketing Insider Group

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. The report compiles the latest thinking on what’s next in social media marketing from B2B Marketers across a variety of industries and disciplines.

5 Powerful Trends That Will Shape Your PR Tactics

B2B PR Sense

A new report from Cision sheds light on the important issues and changes of the PR profession in 2017. Let’s look at the 5 biggest trends that affect the PR industry as a whole, and how you can adapt your PR campaign to the new rules that emerge. B2B PR Tips and Trends

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The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. How can we stay on top of trends and deliver the best results to our business? PR constantly evolves as new products develop and new trends emerge. 8 PR Trends That Will Impact Your Business This Year.

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VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. marketing analytics marketing automation marketing automation priorities marketing software trends Raab VEST report

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4 Marketing Attribution Trends For 2018

bizible

Combined they bring a diverse set of skills and experiences that make their podcast relevant to digital marketers who want to stay up to date on the latest trends. This makes reporting complete and transparent, and creates a better experience for the prospect.

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New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers.

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Report: Employee Advocacy May Soon Replace Influencer Marketing Tactics

KoMarketing Associates

The “2018 State of Branding Report” from Bynder and OnBrand found that 79 percent of marketing decision-makers intend to invest in influencer marketing at some point this year. About 42 percent of respondents claimed that influencer marketing is one of the most popular marketing trends they are excited to explore in 2018.

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI).

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Here are the Top-5 Trends in B2B Lead Generation (for more details download the report ): The number one challenge for B2B marketers: Generating high quality leads.

Retail Holiday Shopping Trends Highlighted in Two New Research Reports

Modern Marketing

This year, we’re pleased as punch (yes pleased as punch) to provide you with not one, but two research reports on the topic of holiday shopping and consumers and all that good stuff. The first report is the Oracle Pulse Report: The Who, What and Chatter of Holiday Electronics Shoppers.

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Updating the report gives a nice overview of recent industry developments. marketing automation martech VEST report

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Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

Salesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide. You can download a copy of the report here (registration required.).

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Looking for Surprises in the 2015 B2B Lead Generation Trend Report

Webbiquity

This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Download the full report for all the details.

Report: B2B Blogging Trends in 2011

The Point

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. For a copy of the complete report (no registration required), click here.

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4 Things We Want to Know After Reading Mary Meeker's 2018 Internet Trends Report

Hubspot

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm.

The big trends in B2B marketing

The B2B Research Blog

I recently shared a view on the big trends in B2B marketing at the MRS B2B Conference. Nope, it was a far more informed perspective – that of leaders from the UK’s 75 largest B2B marketing agencies who were recently surveyed as part of the B2B Agency Benchmarking Report. We asked them to name the single biggest trend in B2B marketing, and here’s what they told us: They reckon that we’re entering an era of greater creativity , and boy do we need to.

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Report: Influencer Marketing Continues to Grow as a Popular Tactic

KoMarketing Associates

The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months. As the industry matures—and becomes more transparent—we’re likely to see more and more data-driven influencer marketing platforms popping up to help brands identify niche communities and provide real-time data on campaign performance,” wrote the authors of the report.

6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report

Contently

This year, that day was June 1, when venture capitalist Mary Meeker and her firm KPCB released their annual Internet Trends Report. As I suggested early, it’s important to take the Internet Trends Report with a grain of salt since Meeker is not an impartial observer.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Predictive analytics has been a hot space for the past couple years, attracting over $100 million in venture funding and garnering accolades from Gartner and Forrester in their most recent B2B marketing Hype Cycle and TechRadar reports, respectively.

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3 Digital Trends Driving Improved Customer Experience in 2018

Modern Marketing

A report by McKinsey (2014) found that companies focusing on maximising satisfaction of the entire customer journey can potentially increase customer satisfaction by 20%. So CX is not just the latest trend, but what is it exactly and what makes a CX outstanding?

How B2B Marketers Can Leverage Google’s Search Performance Reports

KoMarketing Associates

For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. Now that marketers have access to an even larger set of keyword data, this post outlines four key areas of Google search performance report that B2B marketers should leverage. About Search Console / Search Performance Reporting. This is Google’s search performance reporting.

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Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. You can view and download a copy of the complete report here.

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5 Helpful Reporting Tips from The New Yorker Festival

Contently

The New Yorker is the gold standard for investigative and cultural reporters. So when I saw there would be a panel called “Reporting for Reform: When Words Change Lives” at The New Yorker Festival, I wanted to go to learn more about the magazine’s philosophy and process.

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10 Marketing trends to watch for 2017

Biznology

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. For the same survey last year, the reported success rates were at just 30%.

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3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Predictive analytics has been a hot space for the past couple years, attracting over $100 million in venture funding and garnering accolades from Gartner and Forrester in their most recent B2B marketing Hype Cycle and TechRadar reports, respectively.

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Report: Marketers Remain Slow to Integrate AI into Their Strategies

KoMarketing Associates

Recently, Econsultancy and Adobe teamed up to conduct the “Digital Intelligence Briefing: 2018 Digital Trendsreport to gauge how AI is being used by marketers globally. The slow adoption could be put down to confusion or lack of knowledge around AI’s applications, amid widespread concerns over the societal impact of automation in general,” wrote the authors of the report.

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The Biggest Mobile Marketing Trends of 2016

Modern Marketing

Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Report: More than two-thirds of digital media time now mobile, apps 50 percent.

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Report: Customers and Marketers Disagree on Effectiveness of Campaign Integration

KoMarketing Associates

Kantar Millward Brown recently published its report titled, “AdReaction: The Art of Integration,” which looked into how marketers navigate various ad formats to deliver integrated campaigns. The “2017 Trends in Personalization” report from Evergage discovered that 96 percent of marketers believe personalization advances customer relationships.

Critical Elements of ABM Reporting

bizible

As account-based marketing grows, so too does the need to ditch lead reporting and instead focus on ABM reporting. So why then, does Marketing report on leads? And to do that, they must report on contacts and accounts.

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5 Content Marketing Trends Sweeping Europe

Contently

Here, we look at the latest European marketing trends to examine how top brands are consistently creating world-class content marketing campaigns. In keeping with the mobile video trend, they can also be viewed by way of a project-specific app.

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