Digilant

APRIL 11, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 3: Implement Measurement Tools from the Start In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Biznology

MARCH 19, 2014

When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing. But viewing patterns are changing quickly, even as old media companies cling to the 30-second spot.

Television marketing 80

Television marketing Advertisements Advertising Mobile Advertising 80

Biznology

AUGUST 8, 2016

KMART : Measured online reactions from an ad released across different channels at different time periods. By comparing social media reactions (via sentiment and volume) across various networks, Kmart was able to determine the effectiveness of an advertisement online, on television, and the reaction after a follow-up advertisement.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

ClearVoice

AUGUST 9, 2021

The beloved worldwide brand of Coke released their #ShareACoke Campaign in 2013, encouraging fans to participate in the act of giving through sharing a Coke drink to bring a smile. From social media and experiential marketing to the brand’s television and billboard advertising, its campaign messaging aligned with beautiful harmony.

Case Studies 105

Case Studies Case Study Twitter Studies 105

KEO Marketing

JULY 20, 2017

They watch television commercials, pass by billboards, look at banner ads, read branded blogs, receive email newsletters, and more. Traditional marketing companies use include television commercials, telephone calls and emails, press releases, radio spots, banner ads, and direct mail.

Inbound Marketing 48

Inbound Marketing Sales Qualified Leads Account Based Marketing Banner Ads 48

Content Standard

MAY 28, 2015

Supported by television commercials that mimicked trailers, the series received over 10 million views on BMWFilms.com and 2 million registered users—94 percent of whom recommended the videos to others. The campaign’s popularity led to a DVD release and a spate of imitators from other car manufacturers.

Video Marketing 40

Video Marketing Television marketing Branding Brand Identity 40

Contently

MARCH 21, 2017

Because of this approach, JLL has been able to branch out from typical press releases and research reports to establish credibility. The contest’s winner, Colin “Quirky” Quirk, was featured in a national Budweiser spot on television when the contest concluded in May.

Branding 120

Branding Brand Identity Advertising Agencies Mobile Advertising 120

Hubspot

JUNE 27, 2018

To address fake news — Facebook: -3rd party fact checkers -Algorithm ranked by news trustworthiness poll -“how to spot fake news” education - less news in feed - publishers in political ad database - not being “arbiters of truth” Apple: -human editors [link] — Sarah Frier (@sarahfrier). June 25, 2018. Read full statement >> 3.

Facebook 65

Facebook Paid Search Agency Peer-to-peer Companies 65

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Our teams use email, enterprise messaging and virtual meetings for brainstorming sessions to stay connected, ideate, spot trends and develop story angles or new messaging approaches. How our social and PR teams spread Sprout’s message.

PR 81

PR Public Relations Branding Brand Identity 81

Vidyard

JANUARY 29, 2015

million per 30 second spot on NBC’s coverage of this year’s Super Bowl, which begs the question: why can I watch so many ads online a full week before the Super Bowl? The Future of the Internet is Television None of these companies are strangers to online video. Advertisers will be spending a reported $4.5 Every hour.

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

QuanticMind

OCTOBER 9, 2023

Television (Connected TV / Over-The-Top / Linear TV) The case for including connected TV in your direct response strategy is compelling, especially given that more than two-thirds of the US population are now monthly CTV users. TV/Connected TV Who says you can’t get a response directly from a TV spot?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Convince & Convert

AUGUST 23, 2013

Daily blog posts , free whitepapers , and their video content is where they spend everything they would have been spending on billboards, radio spots, and television ads. In an effort to make their statistics more transparent, Facebook released data on its mobile growth. Social Media Stat of the Week: 78% of U.S.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Content Standard

APRIL 9, 2018

LEGO built on this success with a wide range of video content, starting with direct-to-video films and quickly expanding into theatrically released feature-length movies and TV series. Cavemen , a 30-minute family sitcom ordered by ABC, aired on televisions around the US in October of 2007. What did they do right? Unique Brand Voice.

Branding 88

Branding Brand Identity Top of Funnel Content Marketing 88

Adobe Experience Cloud Blog

JANUARY 22, 2015

But that is the price of a 30 second TV commercial spot during this year’s Super Bowl. It could be argued that it’s less of a football game and more of a game for marketers; it’s the one television event of the year where people tune in and turn up the volume during commercial breaks.

Ads 48

Ads B2B Thought Leadership Marketo Thought Leadership 48

Hubspot

FEBRUARY 27, 2017

February brought us an impressive selection of 30-second spots, extended videos, and interactive campaigns. Maybe there’s more that brings us together than we think," this ad from Danish television network TV 2 muses. We're recapping some of the best ads from February, and we promise they aren't all Super Bowl ads you've already seen.

Paid Search Agency 28

Paid Search Agency Banner Ads Ads Banners 28

readwrite

FEBRUARY 6, 2012

But posting a hashtag in a commercial and getting viewers to take some sort of action that increases brand affinity are two different things, according to an anlysis released Monday by Resource Interactive. “Consumers don’t think in channels (traditional, digital, mobile, social). .

Social Media 40

Social Media Ads Branding Brand Identity 40

readwrite

FEBRUARY 6, 2012

But posting a hashtag in a commercial and getting viewers to take some sort of action that increases brand affinity are two different things, according to an anlysis released Monday by Resource Interactive. “Consumers don’t think in channels (traditional, digital, mobile, social). .

Social Media 40

Social Media Ads Branding Brand Identity 40

Lake One

MAY 23, 2019

May 1999 – The Release of “ Permission Marketing “ Another modern-day marketing guru, Seth Godin, quietly released his fourth published book in the exciting, revolutionary year of 1999. But, dozens did this year and some even purchased multiple spots. ” Read more about SEO here. Speaking of $5.25

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

Content Standard

NOVEMBER 4, 2016

Nearly 60 years ago, in a small Pennsylvanian suburb forty minutes away from Philadelphia, my father was growing up without a television in his home. The result is overwhelming dissatisfaction with advertisements, particularly those that intrude on experiences or make users aware of the fact that their behavior has been targeted.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Peer-to-peer 40

Content Standard

MARCH 16, 2015

Take the House of Cards release: The creators cultivated anticipation, then released the show out the gate like a bunch of freshly groomed derby horses trampling tracks for just a few heartbeats before they’re spent. Build anticipation around the release by previewing what’s coming soon.

Advertising Benchmark 40

Advertising Benchmark Ad Building Advertising Agencies Content 40

Hubspot

SEPTEMBER 26, 2016

This spot for the company produced by SMFB Oslo fully encapsulates the sentiment in a simple, joyful way. John Stamos is joined by his former cast members Bob Saget and Dave Coulier in this Y&R Vinizius -produced spot. His dragon agrees, they share a laugh, and the two speed off into a grainy, '80s quality CG sky. 5) Sunny Delight.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ads Tactics 28

Hubspot

JANUARY 15, 2015

When Evian released its water ballet ad featuring babies in 1998, it was a hit. But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation. Honda released teasers prior to the full ad run to generate buzz and the spots went viral. 2) Roll With Me Baby.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Viral Marketing 28

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? GE’s discussion about the theoretical possibility of a “Mad Max” world, with scientists Neil deGrasse Tyson and Bill Nye, hit GE’s sweet spot—science!—with with an interesting and accessible spin. Native Ads. Thought Leadership.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

Target used ads in Vogue, television spots, and social media to promote the collection. In 2011, Target’s collaboration with Missoni sold out in three days, crashing Target’s website with online traffic comparable to Black Friday or Cyber Monday.

Communities 48

Communities Peer-to-peer Blogger Social Media 48

Hubspot

DECEMBER 31, 2015

So when deciding on an angle to pitch the press for our new startup Virtual Valley, we spent some time reviewing popular blogs in the startup world to spot any current trends. Would this story have a better chance of being published in TechCrunch than just writing a dull press release on the features of our product? Company overview.

Press 28

Press Startups Business Trigger Marketing 28

Hubspot

APRIL 24, 2015

These teams help them with everything from publishing to their Instagram feeds to partnering with brands to coaching them on how to act during television appearances. Together, Remi and Sparks produced and released Sparks' first big hit since 2008, called " Double Tap." Remember her? It All Starts With the Music. Image Credit: L.A.

Planning 28

Planning Campaigns Advertising Agencies First-Mover Advantage 28

Aberdeen

MARCH 22, 2019

This week’s roundup of intent data industry news and announcements explores purchase intent in the automotive industry, Amazon making serious power moves, and the future of television ads (and how buyer intent will inevitably influence them). They plan to sell spots for video ads on their mobile shopping app.

Buyer Intent 8

Buyer Intent Display Intent Paid Search Agency 8

Biznology

MARCH 18, 2014

Print ads, television commercials, drug reps, banner and contextual ads, radio spots, and even a little shameless shilling from paid docs. One thing we do know about social is that no matter how much we prepare for the release of our messaging into the wild, we can never be 100% sure as to where it’ll go.

Paid Content 80

Paid Content Content Marketing Planning Paid Search Agency 80

Hubspot

DECEMBER 17, 2015

In fact, this feel-good, joyful sentiment can be seen as far back as 1971, when Coca-Cola released this iconic advert. To keep up with the tradition, West Jet released a 2015 variation of the campaign -- "12,000 Mini Miracles" -- in which they set out to perform 12,000 random acts of kindness in a 24-hour period. Locate your audience.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? Your TV analogy is spot on. Your B2B observation is also spot on, and is evidence that you actually work with B2B companies as opposed to just talking about theory. This is by far one of your most astute and important posts yet.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Hubspot

JULY 12, 2014

In years gone by we’ve had to rely on brands to deliver quality branded football experiences on mobile, but for the first time FIFA actually released an app that was worthy of installing on your phone. I haven’t seen too much that stands out for me in the World Cup this year. Matt Holliday | Content Strategist, BFG.

Branding 28

Branding Brand Identity Paid Search Agency Advertising Agencies 28

Heinz Marketing

JUNE 24, 2019

I tell our kids all the time you know it used to be like you had to, there was a time you had to sit down and watch a television show. And if you wanted to watch the other show you had to get up, go to the television, turn a knob, go to the other channel. And neither of us are that old quite honestly. Matt: Yeah.

Top of Funnel 59

Top of Funnel Demand Generation Agencies Paid Search Agency Demand 59

LeadSquared

MAY 20, 2015

To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. This if done with a television commercial was completely unaffordable for them.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

JANUARY 17, 2014

You may see them advertised on billboards and TV and see the release date promoted on social media. With that in mind, you saw him show up in the places that his target audience would appear in the most: social, blogs, news sites, and ad spots. They targeted current milk drinkers and created an ad for television, radio, and billboards.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Hubspot

MAY 22, 2020

Upon the model's release, sales are less than stellar, and the business is struggling to make headway in the unforgiving, dog-eat-dog world known more commonly as the waterbed industry. It's just released a new product — a panini-grill that doubles as a waterproof speaker. Making promises you can't deliver on.

Paid Search Agency 101

Paid Search Agency Planning Television marketing Work Management 101

Madison Logic

SEPTEMBER 26, 2023

With the release of ABM Connected TV , you can now harness our industry-leading data-driven approach to more precisely target and surround buyers wherever they are. Our newest offering unifies your campaigns while bringing an account-based approach to the broad reach of television. The result?

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Cable 52

Content Standard

OCTOBER 4, 2016

Growing up, television ads were powerful sources of influence, raising me on images of my best and worst selves. In other moments within those same ad spots, I was shown just how sad my life must be without that toothpaste, fruit, or gadget.

Video Marketing 95

Video Marketing Marketing & Strategy Marketing Strategy Advertising Agencies 95