Martech Advisor

SEPTEMBER 13, 2019

Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap. B2B vs. B2C Intent. What are The High-Intent Channels? Forbes, 2018).

Purchase Intent 41

Purchase Intent Advertising Agencies Purchase Intent 41

Only B2B

FEBRUARY 21, 2024

Explicit Intent: This is like your prospect shouting their needs from the rooftops. It’s a clear signal of active interest and purchase intent. Implicit Intent: This is where things get interesting. Tackle the challenges: Identifying decision-makers within target accounts can be tricky.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. The integrated solution will enable marketing and sales teams to: Identify net-new, surging accounts that can be added to their target lists. Zero in on the best targets by refining results by company size, revenue, industry, or location.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

Porch Group Media

SEPTEMBER 5, 2019

[On-Demand Webinar] How Travel Brands Are Powering Customer Acquisition with Purchase Intent Data. In this webinar, V12 discusses how travel and hotel brands are using active purchase intent behavioral data to reach consumers in the market for travel. Interested in learning more about our travel marketing solutions?

Purchase Intent 45

Purchase Intent Intent Data Acquisitions Purchase 45

Valasys

FEBRUARY 26, 2024

Forget Age, Location, and Income: Traditional marketing relied heavily on demographics like age, location, and income to define target audiences. This information paints a much richer picture than just age and location, allowing you to target look-alike audiences with an uncanny level of precision.

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success. Here’s how.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. The post Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting appeared first on 6sense.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Hubspot

JANUARY 21, 2020

Looking at their Instagram, you can gather a few clues: From skating to lifestyle and even surfing, Vans has a different Instagram account for each of their target audiences — and each account is just different enough to resonate with its specific consumer. Let's get into target audiences and how to identify yours. Employment.

Buyer Personas 100

Buyer Personas Marketing Analytics Tools Demographics Social Media 100

Zoominfo

DECEMBER 28, 2020

Prospects’ intent signals help you determine who’s researching your solution (or the competition’s)—before they fill out your lead-gen form or interact with your sales development rep(SDR). This takes the guesswork out of who to target in your marketing campaigns. Target your most valuable leads.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Only B2B

APRIL 3, 2024

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Aberdeen

MARCH 1, 2019

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Audience Targeting Improves Paid Search.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. It provides insights into customer behaviors, interests, and purchase intentions. How can marketers use social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Porch Group Media

SEPTEMBER 29, 2022

But just the term MoverTech and hearing you talk about the different ways that you can target these mover audiences, it sounds like you do a lot more beyond the mailbox. Purchase Intent Insights. This really creates another huge opportunity for personalized campaign targeting and messaging.

First-Mover Advantage 52

First-Mover Advantage Network Marketing Terms and Conditions Segmentation 52

Aberdeen

DECEMBER 10, 2018

But if you target his company with your HVAC solution, for every ad you place on the maintenance guy’s computer, you’ll place 1,000 ads to product engineers, mailroom workers, senior executives, and cafeteria workers. So, how do you specifically target him (or avoid him if you don’t sell HVAC)?

Advertisements 49

Advertisements Advertising Intent Data Purchase Intent 49

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

DiscoverOrg

MARCH 5, 2018

Henry : Sales intelligence is actionable information on prospects, your target accounts. Sales intelligence includes information about events, contacts, structure of a department and technology stack – data that helps sales and marketing professionals prioritize who to target, in order to do their jobs more effectively.

Marketing Automation Services 265

Marketing Automation Services Purchase Intent Buying Cycle Marketing Prospects 265

Heinz Marketing

MARCH 31, 2024

Companies continually seek innovative solutions to comprehend their target audience better, anticipate their needs, and create bespoke strategies to drive conversions. Koala is an innovative account-based intent tool transforming how businesses approach their marketing and sales efforts.

Intent Signal 62

Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 62

Digilant

MAY 7, 2019

There are now ample opportunities for companies with smaller advertising budgets to utilize mobile, display, social, video and out-of-home – and these platforms also have a more targeted, larger reach. CPG brands can now target consumers based on age, income, interests, mobile-usage and many more specific tactics.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Aberdeen

DECEMBER 17, 2019

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. That’s where customer targeting comes into play. The Importance of Customer Targeting. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Aberdeen

FEBRUARY 6, 2019

Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently , is now a reliable approach to capturing and synthesizing the purchase intent signals emitted by prospective accounts while researching solutions to their organizational pain points.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Aberdeen

FEBRUARY 6, 2019

Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently , is now a reliable approach to capturing and synthesizing the purchase intent signals emitted by prospective accounts while researching solutions to their organizational pain points.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

SmartBug Media

MAY 13, 2022

For example, if a prospect account searches “what is B2B marketing software,” you can infer that they have relatively low purchase intent. However, if they search “best B2B marketing software vendors,” you can infer the company has medium to high purchase intent. You can use this data to inform your lead-scoring model.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Hubspot

MARCH 27, 2023

This foundational step will help you figure out what your target audience is, which is the next step to selling services online. Define your target audience Defining your target audience is a critical step to any kind of selling, and it also applies to selling services online. Or just a limited selection to start?

Service 84

Service Purchase Intent Landing Pages Psychographics 84

Only B2B

FEBRUARY 11, 2024

With the market becoming saturated with businesses, attracting the right buyers requires precise targeting. That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. Must Read: 5 Best B2B Intent Data Providers Ready to Unleash the Power of Intent Data?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Porch Group Media

AUGUST 21, 2019

Free eBook: Strategies to Target Today’s Omnichannel Consumers. An introduction to Purchase Intent Marketing and how it can dramatically boost engagement and conversions. Marketing is breaking new boundaries as data continues to grow at remarkable paces and technology is changing faster than we can keep up.

Marketing & Strategy 40

Marketing & Strategy Purchase Intent Mobile Marketing Demand 40

SalesIntel

JANUARY 21, 2022

Have you considered adjusting your marketing plan to a specific target at the precise correct time for them to close? ” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Know Your Potential Customer’s Intent.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Act-On

SEPTEMBER 24, 2023

One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. The challenge is that fragmented intent doesn’t deliver targeted traffic. Look for long-tail keywords, which are expanded and targeted phrases. But are they the right visitors?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. You can target your content more effectively by using web analytics to understand your audience. Add or update calls to action to align with user intent. Target your content effectively. Quick Takeaways.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Inbox Insight

OCTOBER 27, 2023

The power of buyer intent data lies in its ability to allow sales and marketing teams to prioritize certain groups of people based on their intent. This data provides deeper insights into the buyer’s journey, helping businesses to better tailor their marketing campaigns and strategies to their target audience.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

Aberdeen

JANUARY 4, 2019

Now, take that combined inside/outside data and match it against the sacred Target Account List. What you now have is a pretty good view of what percentage your Target Account List is of the Total Active Market. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This “late stage” intent data provides visibility into who is researching in your category, your specific products, your competitors, and possible alternatives.

Intent Data 100

Intent Data Purchase Intent Purchase Intent 100

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real time. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. This creates efficiencies and keeps morale high by informing which just-right leads to target with just-right messaging. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Aberdeen

DECEMBER 17, 2019

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. That’s where customer targeting comes into play. The Importance of Customer Targeting. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

Digilant

JANUARY 18, 2024

This change calls for innovative targeting methods that extend beyond the traditional reliance on third-party cookies. 3 Targeting Tactics to Harness in a Cookie-Free Landscape Let’s explore three strategies, each offering unique ways to effectively and meaningfully connect your brand with the March Madness audience.

Purchase Intent 59

Purchase Intent Marketing & Strategy Network Marketing Advertisements 59

Launch Marketing

APRIL 12, 2023

Without B2B messaging, no one, especially target audiences, would not know who your company is, what product or service you offer and why your offering is above the rest. Target Audience Knows Who You Are and What Your Offering Is B2B messaging helps you convey your product, service or solution offering to your target audience.

B2B Marketing 118

B2B Marketing B2B Purchase Intent Marketing & Strategy 118

Digilant

MAY 7, 2019

There are now ample opportunities for companies with smaller advertising budgets to utilize mobile, display, social, video and out-of-home – and these platforms also have a more targeted, larger reach. CPG brands can now target consumers based on age, income, interests, mobile-usage and many more specific tactics.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40