KoMarketing Associates

FEBRUARY 15, 2023

WordPress VIP recently published its “Content Matters 2023 Report,” and the majority of respondents (58.4%) stated that they expect their content marketing budgets to increase in 2023. Over the past 12 months, most marketers (49.2%) said that their content budget has grown larger.

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

KoMarketing Associates

MAY 17, 2023

Demand Metric recently partnered with Align BI to publish “The State of Marketing Measurement” report, and researchers compared “Star Performers” — those who exceeded their marketing goals in 2022 — to “Core Players” (marketers who met achieved goals) and “Under Performers” (marketers who missed their goals).

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

KoMarketing Associates

MARCH 28, 2023

Ascend2 recently published “The State of Marketing Automation” report, and statistics suggested that the majority of marketers (51%) intend to at least moderately increase their marketing automation budget in the coming year. Specifically, customer data platforms (CDPs) have become a barrier for marketers. Approximately 23.7%

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

KoMarketing Associates

FEBRUARY 21, 2023

Ascend2 recently published its “Outlook on Marketing Data Quality” report, and statistics indicated that the majority of marketers (60%) are only “somewhat confident” in their organization’s ability to improve business outcomes using the data it currently collects.

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

KoMarketing Associates

MARCH 22, 2023

Broadridge recently published its “2023 CX and Communications Consumer Insights Report,” and statistics indicated that the majority of customers (63%) now believe that most of the companies they work with need to improve the customer experience.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

KoMarketing Associates

APRIL 12, 2023

Modern recently released its “Digital Connections 2.0” report, and statistics suggested that the majority of B2B chief marketing officers (42%) intend to center their 2023 martech strategy around improving the customer experience. Back in 2019, only 35% agreed with this sentiment.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

KoMarketing Associates

AUGUST 31, 2022

MoEngage recently published “The State of Insights-led Engagement Report 2022,” and statistics suggested that the majority of marketers (33.9%) cite a lack of real-time analytics as their top customer engagement challenge. Finding Access to Key Marketing Data and Analytics.

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

KoMarketing Associates

NOVEMBER 23, 2022

The Content Marketing Institute recently published the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and statistics suggested that the majority of B2B marketers claim their organization has been at least “moderately successful” with content marketing over the past year. “If

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

KoMarketing Associates

APRIL 19, 2023

The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8% in February 2022.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

DECEMBER 20, 2022

Merkle recently published its “Performance Media Report” for the fourth quarter of 2022, and statistics indicated that between March and May 2022, less than 40% of marketers stated that creating a cohesive experience across SEO and other channels was one of their most important objectives. “One

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

KoMarketing Associates

APRIL 26, 2023

Ascend2 recently published its “Digital Marketing Trends 2023” report, and statistics indicated that the majority of marketers (69%) only consider themselves to be “somewhat successful” in achieving their digital marketing strategy goals.

Paid Search Agency 211

Paid Search Agency Advertising Agencies Budget Programs Marketing & Strategy 211

KoMarketing Associates

DECEMBER 21, 2022

Pecan recently published its “State of Predictive Analytics in Marketing” report, and data suggested that most marketers (46%) wish that they could utilize AI to predict churn and retention on a customer level.

Marketing AI 241

Marketing AI Marketing Report Analytics Cross-Selling 241

KoMarketing Associates

AUGUST 30, 2022

Optimizely recently published its “Hybrid Work Impacts Delivery of Exceptional Customer Experiences” report, shedding light on how this shift has changed the way marketers operate. With more marketers now working remotely, martech continues to grow in importance.

Marketing Report 242

Marketing Report Work Management Statistics Custom Publishing 242

KoMarketing Associates

JUNE 2, 2022

Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers. SageFrog released its “2022 B2B Marketing Mix Report,” and statistics suggested that most B2B marketers (66%) are now seeing a return-on-investment from their paid social media marketing initiatives.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

KoMarketing Associates

JUNE 7, 2023

Beantown Media Ventures recently published the “2023 Content Marketing and Generative AI Outlook,” and statistics suggested that the majority of marketers (45%) believe their content marketing budget will increase throughout 2023. 29% forecast that their content marketing budget will at least stay the same. “AI

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

KoMarketing Associates

DECEMBER 14, 2022

Hootsuite recently published its “Social Media Trends 2023” report, and statistics suggested that the majority of marketers (40%) are “confident” that social media marketing delivers a positive ROI when it comes to marketing and engaging with their audience. “Our ROI Remains a Top Concern for Executive-Level Marketers.

Social Media 240

Social Media ROI Social Marketing Media 240

KoMarketing Associates

AUGUST 16, 2022

The CMO Council recently published “The High-Velocity Data Marketer” report, and statistics indicated that the majority of respondents (44%) are only “moderately” confident in their data, analytics , and insights systems. Just 26% said they were “very” confident,” and only 12% were able to say they were “extremely” confident.

Analytics 253

Analytics Validation Barriers CMO 253

KoMarketing Associates

DECEMBER 7, 2022

Salesforce recently published the eighth edition of its “State of Marketing” report, and statistics indicated 31% of B2B marketers still find it challenging to obtain a unified view of customer data.

B2B Marketing 223

B2B Marketing Planning B2B Account Based Marketing 223

KoMarketing Associates

NOVEMBER 3, 2022

Activate recently partnered with Marketing Charts to publish the “State of Demand Gen: 2022” report, and statistics suggested that when reflecting back on 2021, most marketers (44%) increased their content syndication. This was followed by ABM (31%), paid search (28%), and email marketing (26%).

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

KoMarketing Associates

FEBRUARY 7, 2023

CallRail recently published “The 2023 Outlook for Digital Marketing Agencies” report, and statistics indicated that the majority of respondents (80%) think it is essential to stay up-to-date on the latest trends and martech.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

KoMarketing Associates

JULY 20, 2022

Ascend2 recently published its “Improving Marketing Attribution” report, and statistics indicated that the majority of marketers (95%) agree that having a unified data source improves marketing attribution. This allows for greater optimization of marketing efforts.”. The Difficulties of Accessing Accurate Marketing Data.

Marketing Attribution 213

Marketing Attribution Touchpoints Statistics Marketing & Strategy 213

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. Recent layoffs [at publishers] have dampened some spirits, but how the story has evolved is promising,” Soon told MarTech at the PlayFronts kickoff. Image: IAB. Image: IAB.

Advertising Agencies 111

Advertising Agencies Planning Mobile Advertising Budget Programs 111

KoMarketing Associates

DECEMBER 6, 2022

Brand Keys recently released the results of its “Marketing on My Mind” survey, focused on determining which concerns are causing stress for CMOs, in particular. For the survey, Brand Keys asked 463 CMOs and brand managers about what is keeping them up at night, honing in on potential problem areas from the past year.

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

KoMarketing Associates

MAY 3, 2023

Intentsify recently published “The State of Intent Data for Go-To-Market Teams” report in partnership with Ascend2, and statistics indicated that 48% of B2B marketers who consider their GTM strategy to be “very successful” use intent data.

Intent Data 177

Intent Data Marketing Analytics Tools Marketing Report Intent 177

KoMarketing Associates

OCTOBER 19, 2022

10Fold recently published “The Role of Content in 2022 for B2B Technology Sector Marketing” report, and statistics suggested that the majority of respondents (37%) are now creating one to two times more content marketing than last year. This was followed by video content (49%). Exploring the Marketing Value of Video Content.

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

KoMarketing Associates

NOVEMBER 29, 2022

Kaltura recently published “The State of Events 2023” report, and data suggested that most marketers (63%) have plans to host in-person events within the next 12 to 24 months. Additionally, the majority of respondents (48%) stated that they expect to attend in-person conferences in 2023. This is compared to 20.6%

Personalization 218

Personalization Planning Conference Statistics 218

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Help your team better understand the purpose of specific reports and workflows at a glance by using the AI Assistant for workflow descriptions (beta) and report descriptions (beta).

SMS 121

SMS Bundling Terms and Conditions Opt-out 121

KoMarketing Associates

NOVEMBER 10, 2020

Merkle recently published its “Customer Engagement Report” for the third quarter of 2020, and statistics showed that according to 89% of marketers, martech is enabling more omni-channel experiences. In general, most marketers (69%) say they have invested in martech to accelerate digital transformation.

Advertising Channels 293

Advertising Channels Digital Transformation Statistics Custom Publishing 293

Marketing Insider Group

APRIL 25, 2023

Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Now, we can all make assumptions about how Google will punish CNET for publishing content designed to boost their revenue, but the reality is that we really don’t know.

Google 229

Google Generation Guidelines High Quality Lead 229

KoMarketing Associates

MAY 18, 2022

Salesforce recently published the third edition of its “Marketing Intelligence Report,” and statistics indicated that only 26% of marketers believe their organization has exceeded expectations when it comes to harnessing accurate, validated data.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” That’s the conclusion of a report that found they can be tricked into creating bogus election-related images.

Marketing AI 111

Marketing AI Work Management Marketing Management Barriers 111

KoMarketing Associates

MAY 11, 2022

Loyalty Research recently partnered with Rep Data to publish the “A Cookieless World: The Shifting MarTech Landscape” report, and statistics indicated that, on average, marketing leaders are making at least five changes to their technology stack as third-party cookies are phased out. Refining the Marketing Data Collection Process.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

KoMarketing Associates

OCTOBER 4, 2022

Ascend2 recently published the “Using Data-Driven Marketing to Predict Future Performance” report, and statistics suggested that most marketers (48%) now find data-driven marketing to be most useful for the customer experience/ journey mapping. of their marketing budget to analytics.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

KoMarketing Associates

SEPTEMBER 7, 2022

Growthbar recently released the results of its “State of Content Marketing and SEO in 2022” survey, and data suggested that 90% of marketers now consider SEO to be in their top three when it comes to marketing channels.

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

KoMarketing Associates

SEPTEMBER 24, 2020

PathFactory recently published the “COVID-19 Content Engagement Report,” and statistics showed that B2B “bingers” – customers and prospects who frequently engage with marketing content – are now spending an average of 19:43 minutes engaging with assets.

Marketing Report 287

Marketing Report B2B Marketing Planning B2B 287