Hubspot

MAY 7, 2018

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. Read on to get inspired by some of the best minds in public relations. View from SpaceX Launch Control. Photo Credit: PR Examples.

Public Relations 101

Public Relations Examples Campaigns PR 101

SmartBug Media

JULY 4, 2023

One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. Many people may view marketing and PR as interchangeable, but they are in fact two distinct forms of communication with unique goals and objectives.

PR 98

PR Planning Marketing Management Public Relations 98

Bluetext

MAY 13, 2019

Thanks to the pressure on the media industry to continuously seek online engagement as a key element in its current business model, public relations professionals now face the same pressures that incentivize reporters to develop articles that garner as much attention as possible. Where Journalism is Headed. Business technology?

Public Relations 21

Public Relations PR Media Lead Ranking 21

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. RELATED: 5 Ways to Boost and Improve Public Relations The PR landscape has evolved significantly since 2017.

PR 65

PR Trends Public Relations Transparency 65

Martech

APRIL 11, 2024

I also liked the option to view images of the technology stack on the right side of the page. By contrast, Gemini returned the same result each time. Perplexity stood out for me because it cited the sources. I found this useful in determining how trustworthy and credible the results were.

Marketing Automation Services 124

Marketing Automation Services Bundling Marketing Management Public Relations 124

SmartBug Media

JULY 28, 2021

Getting published in top-rated and viewed publications can pay off in a big way for companies. It was reported that the article had received over 21,400 views and 993 social shares shortly after the release date. Year over year, True Office saw an increase of 19.9 Read more about the True Office case study.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Thinkers360

MARCH 31, 2024

You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. Prashant Mali [MSc, LLB, LLM, Ph.D.]

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

MARCH 22, 2024

You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing? How our social and PR teams spread Sprout’s message.

PR 83

PR Public Relations Brand Identity Branding 83

Thinkers360

MARCH 15, 2024

Dang Leadership Arthur Diniz CEO at Crescimentum Contact Arthur Diniz Leadership Waldin Duran Regional Sales Manager Peru at Accor Contact Waldin Duran Washington Filho Agenda Tellme School Contact Washington Filho Carlos Garcia Digital Strategy Manager at Betr Media S.A.S International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Walker Sands

SEPTEMBER 22, 2021

We now have fourteen full-time employees, and last year we moved to an expanded office space at 2101 4th Avenue with sweeping views on the city’s iconic Space Needle. Annie was elevated to Vice President of Public Relations in 2019, and during her time in Seattle has overseen strong headcount and revenue growth.

Paid Search Agency 98

Paid Search Agency Public Relations PR Advertising Agencies 98

Biznology

JUNE 13, 2017

Then we remember that paid advertising based on clicks and views and direct conversions is what everyone is throwing their money at these days — and for quite some time! Done right, it’s discovering and meeting the unique needs and wants of individual people and not Uniques , Visits , Hits , and Views.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Thinkers360

MARCH 8, 2024

You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Webbiquity

FEBRUARY 7, 2020

These individuals must have solid general knowledge of multiple fields so they can steer the company in the right direction, view problems from various angles, and develop holistic solutions that can work on many levels. As a result, the market has seen a huge demand for MBA degree holders, and it is only projected to grow in the future.

Enterprise Management 246

Enterprise Management Startups Work Management Advertising Agencies 246

Webbiquity

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. This is not only about the relevant job skills you’l need, but also about standing out in a sea of applicants.

Social Media 242

Social Media Media PR Profiling 242

Biznology

FEBRUARY 20, 2019

Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”? In our latest installment of our Wednesday Wisdom series featuring insights from Consultants Collective , we are pleased to share an article by John G.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” Click here to download the full report.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Marketing Insider Group

JANUARY 13, 2021

It’s your point of view and opportunity to tell the industry and your audience exactly who you are. Online reputation management (ORM) is a combination of marketing, public relations, social media management, SEO, and other strategies to promote, monitor, protect, and defend your online image. So, how do you do it?

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Contently

JANUARY 26, 2023

6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. Map the topics other thought leaders in your space are discussing, and learn their point of view.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Zoominfo

MARCH 17, 2021

Connect your brand with your SEO – Public Relations & B2B SEO Best Practices. Visual content can generate more engagement, shares, likes, and views than articles. In addition to text-based articles, make sure you share visual content as well, such as images of your software, demo videos, and so on.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Thinkers360

APRIL 20, 2024

You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. Ken Ip Score: 31.42 42 David Food Board International Contact David Food Score: 31.33

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Marketing Craftmanship

NOVEMBER 30, 2014

Get Strategic – As a staff function, PR is often viewed as corporate overhead, and expendable when times get tough. Making PR an essential element in line function strategies can build internal support as well as career longevity.

PR 100

PR Enterprise Management Work Management Marketing Management 100

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Deviation from these standards can quickly become a public relations nightmare. First, it’s important to bring in a diverse set of voices with different experiences and points of view.

Lead Ranking 130

Lead Ranking Lead Scoring Effectiveness Brand Identity 130

nDash

JANUARY 4, 2022

Message Andrea for content with a journalistic and public relations spin. Chat with Martin for a distinct and committed point of view. She’s written about data analytics for a variety of publications and content marketing clients. Martin Anderson. Linda Pophal, SPHR, SHRM-SCP .

Marketing Budget 98

Marketing Budget Budget Programs Analytics B2B Thought Leadership 98

Vidyard

AUGUST 4, 2021

business professionals from industries including high tech, consulting, commercial, finance, banking, and insurance, who viewed a variety of text-based and video-based content assets and messages. Nearly 60% of participants remembered zero emails within 48 hours of viewing them. Carmen Simon , Ph.D.,

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. Three-fourths say they spend a half hour or less each week discussing their PR strategy.

PR 148

PR Public Relations Paid Search Agency Press 148

Biznology

OCTOBER 27, 2014

Like many public relations professionals, I’ve drafted and placed quite a few contributed articles arguing my client’s point of view on a particular issue. Placement in top publications was always (and still is) challenging to get because there’s limited opportunity. Be relevant by finding a news hook. Know your audience.

Public Relations 80

Public Relations PR Cross-Selling Content 80

Thinkers360

MARCH 1, 2024

You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. Sukor Zainal CEng FIMarEST CMarEng Score: 33.08

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

chiefmartech

JUNE 15, 2021

” What was Emma’s nickname, doing public relations at a channel management software company? Why did the CMO want a marketing ops leader with different political views? What did Emma’s parents say when she told them she got a job in martech? “We’re so happy to see our Em succeed!”

Public Relations 94

Public Relations Marketing Management CMO PR 94

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Contently

FEBRUARY 1, 2023

The best brands have a clear and consistent voice and point of view that comes through in their internal and external channels. Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. Having it not only improves the customer experience.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Thinkers360

MARCH 8, 2024

You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. Pinter Score: 32.79 47 Philip Ideson Art of Procurement Contact Philip Ideson Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Contently

FEBRUARY 2, 2021

In its simplest view, a copywriter tries to pique interest immediately, with a heavy emphasis on brand awareness. I started as an ad copywriter, dabbled in public relations, grew into a head of creative at several ad agencies before shifting to being a practice lead at a management consulting firm. Objectives.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Sprout Social

NOVEMBER 17, 2022

View this post on Instagram. View this post on Instagram. View this post on Instagram. View this post on Instagram. View this post on Instagram. View this post on Instagram. View this post on Instagram. Record some clips of your most popular products, like Lost Girls Vintage’s Reel below.

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118

Stevens & Tate

APRIL 16, 2021

The media mix spanned digital, print, email, and even public relations. Build Credibility Through Public Relations. Publicity also played a role in the success of our grand re-opening. With a limited budget, we partnered with a multimedia company with a local focus to develop a comprehensive marketing plan.

Traffic 64

Traffic Paid Search Agency Advertising Agencies Planning 64

Thinkers360

MARCH 22, 2024

You can also view each thought leader’s content by going to their profile on Thinkers360, scrolling down to the “Publication” section, and then expanding to see all their content, awards, and recognition. Professor Jason Lau Score: 30.79 50 Simon Hartley Quantinuum Contact Simon Hartley Score: 30.79

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105