article thumbnail

How to find your brand’s niche on social media

Sprout Social

With this information in hand, conduct a SWOT analysis to identify your brands strengths. Understand your audiences passions Take your ideal customer profile (ICP) and identify their demographics and psychographics. Once you have a good picture, turn your attention to your audience. Are they TikTok shoppers or Facebook scrollers?

article thumbnail

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business.

SWOT 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business.

SWOT 100
article thumbnail

Minimum Viable Product: How to Set Up Your MVP

Salesforce Marketing Cloud

Understand your audience: Create user personas that represent your ideal customers, considering both demographics and psychographics to ensure you address customer needs effectively. Use tools like strengths, weaknesses, opportunities, and threats (SWOT) analysis to evaluate competitors strengths and weaknesses.

article thumbnail

How to Create a Marketing Plan

Sharpspring

Psychographics. SWOT Analysis. Your SWOT analysis is an honest look at your business’s strengths, weaknesses, opportunities, and threats. Again, you likely did this in your business plan, but let’s revisit SWOT for marketing (or on behalf of your client). Marketing Plan Example: SWOT. Demographics. Sociographics.

Planning 100
article thumbnail

The Ultimate Social Media Audit Guide: Free Template + Checklist

SocialPilot

Psychographics: What are their interests and hobbies, lifestyle choices, and beliefs? Step 7: Analyze the Audit Using SWOT Analysis Now that we have access to all this data, it’s time to break it down into strengths, weaknesses, opportunities, and threats, or SWOT. Are these TikTok videos, Reels, or Twitter threads?

article thumbnail

How to Build a Successful B2B Go-To-Market Strategy

Launch Marketing

To assess your position or the position of competitors in the market, the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is one strategy that helps identify action items. These include the basic demographic, firmographic, behavioral and psychographic characteristics. Here are some questions to get you started.