Zoominfo

MARCH 28, 2022

This comes in two flavors: firmographics and psychographics. This data is fundamental to communicating well with prospects and supporting critical go-to-market functions, such as audience segmentation , territory planning , and lead routing. . “What’s difficult, and where most fall off, is psychographics.

Ideal Customer Profiles 100

Ideal Customer Profiles Psychographics Zoominfo Tools 100

Zoominfo

MAY 5, 2021

Then, less than 10 years ago, access to really strong, granular data gave birth to the ability to drill beyond the superficial audience segments and reach down into what I call audience cohorts.” Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics.

Segmentation 130

Segmentation Lead Ranking Marketing Qualified Leads Trends 130

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Sources of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Valasys

OCTOBER 29, 2019

With the expansion of digitized landscape, data-driven decisions are paramount to drive business growth. The B2B marketers need to supercharge ABM with intent data for optimized sales conversions by streamlining the sales cycles of the prospects. Learn more on: How Intent Data Analysis Helps B2B Companies Boost ROI.

Intent Data 45

Intent Data Account Based Marketing ABM Intent 45

NetLine

MARCH 6, 2024

Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. Over the past two years, we delved into what marketers need to make the most of B2B intent data. The first step to identifying your target accounts using intent data is to define your Ideal Customer Profile (ICP).

Intent Data 52

Intent Data Ideal Customer Profiles Buyer Need Intent 52

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. You can create impactful media programs to reach potential buyers by leveraging intent data.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Inbox Insight

AUGUST 27, 2024

You can identify these accounts through intent data , event attendance, website visits, content downloads, and other signals. Personas add a layer of psychographic insights to complement the firmographic data within your ICP. Prioritize prospects that are in-market for solutions like yours.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Profiling ABM 52

Martech

SEPTEMBER 24, 2021

Firmographic data: Provides quantitative business information, including vertical market, company size and number of locations, number of employees, annual revenue and growth. Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors.

Account Based Marketing 131

Account Based Marketing Enterprise Management Paid Content Work Management 131

Heinz Marketing

AUGUST 5, 2021

Features/functionality: An embedded CDP containing millions of businesses augmented by your first-party CRM and MAP data, firmographic data, behavioral and engagement data, intent data, psychographic data, and relationship data. Terminus helps us have an integrated marketing solution.

Account Based Marketing 124

Account Based Marketing ABM De-duping Marketing Automation Services 124

Valasys

JULY 23, 2019

This comprehensive solution allows B2B & ABM (Account-Based Marketing) marketers to precisely identify & activate separate accounts for customers & prospects when they engage with the product or services of their choice showing a buying intent.

Intent Data 8

Intent Data Intent Enterprise Management Marketing AI 8

Strategic-IC

NOVEMBER 21, 2018

When considered in combination with the right toolstack, data insight, and wider campaign planning, programmatic ad platforms offer the ability to precisely target very niche audiences; using custom audience segments, programmatic can run the right message to the right person at the right time.

Advertisements 75

Advertisements Advertising Work Management Psychographics 75

Anteriad

MAY 31, 2023

Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. You need to gain an understanding of what your accounts are searching or in marketing for and tools like an intent-led marketing cloud is one way to do that. Start

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Heinz Marketing

OCTOBER 2, 2022

Many companies focus on firmographic data when defining their ideal customer profile—like industry, company size, location. Think of it as psychographics from an account perspective. But Rev is different. . They’re able to pull what they call exegraphics—how a company executes and operates. Do they use the cloud? Are they risk averse?

Ideal Customer Profiles 119

Ideal Customer Profiles Marketing AI Demand Generation Lead Scoring 119

Terminus

NOVEMBER 9, 2020

And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. To be honest, we end up getting that stuff too, only three to five years later.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

SalesIntel

JUNE 28, 2022

Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. When given this information, SDRs can identify “in-market” prospects, decipher their purchase intent, and even see what topics they’re researching. Psychographic data.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Ranking 52

Valasys

NOVEMBER 21, 2019

Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Data is the ultimate currency for tech-savvy marketers to leverage upon.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

JULY 17, 2020

In order to deploy a highly-personalized content strategy to scale-up your lead generation endeavors, you can consider the following techniques: Adopt a data-driven approach, prioritize intent-data and use the demographic, firmographic, technographic, psychographic, and other vital data points as and when feasible.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Anteriad

APRIL 11, 2023

To build an ICP you should outline characteristics in these categories: Demographic Behavioral Intent Psychographic Buying group You may be able to build one out using your own data, but consulting a data provider can help you fill in any gaps and make sure you have all the in-depth data needed.

Ideal Customer Profiles 86

Ideal Customer Profiles Top of Funnel B2B Digital Marketing Funnels 86

Strategic-IC

DECEMBER 16, 2020

First-party data. This is your data in your CRM. In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. This insight is called engagement data, and can be a strong indicator of intent.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

First-party data. This is your data in your CRM. In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. This insight is called engagement data, and can be a strong indicator of intent.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Valasys

MAY 27, 2019

Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona. The visitors are attracted, their pain areas are addressed to convert them into leads, which are nurtured & finally converted to sales.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Anteriad

MAY 3, 2023

From intent data to buying groups, we’ll explore the key factors that contributed to their success and offer insights into how you can follow in their footsteps. Here are some takeaways to help set you up for high growth: Intent data Successful marketers were far more likely to use intent data to target their audiences.

Peer-to-peer 60

Peer-to-peer Marketing Budget Work Management B2B Marketing 60

Lusha

JULY 11, 2024

Think of it as a detailed portrait, revealing your perfect customer’s demographics, psychographics, behaviors, pain points, and aspirations. Psychographics: Values, attitudes, interests, and lifestyle preferences of your ideal customer. An ICP goes beyond simple demographics like industry or company size.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Template Top of Funnel 52

Anteriad

MARCH 29, 2023

Make sure your data is up to date and deduped. Even better, examine any psychographic data you have too. Work with a trusted data provider to get accurate information to build and target your new audience. Intent data is a superpower here. Start by looking at your current and past customers.

B2B 83

B2B Allocation Psychographics Segmentation 83

Valasys

JUNE 24, 2019

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.

Mobile Marketing 65

Mobile Marketing Social Marketing B2B Marketing Marketing & Strategy 65

xiQ

APRIL 4, 2022

xiQ’s Workbench is an AI-powered content curation engine, fueled by 1st-party intent data, current news, and drag and drop capabilities, that allows marketers to consistently nurture and build thought leadership reputation. Both solutions have embedded engagement analytics that provide insights into optimizing performance.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Ranking Lead Scoring 62

xiQ

APRIL 4, 2022

xiQ’s Workbench is an AI-powered content curation engine, fueled by 1st-party intent data, current news, and drag and drop capabilities, that allows marketers to consistently nurture and build thought leadership reputation. First-party intent data and advanced analytics to individualize every interaction.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Ranking Lead Scoring 62

Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. Define Your Target Persona: Doing the basics correctly matters the most.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

6sense

DECEMBER 1, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. But this invisible data isn’t just useful for prospecting. For newcomers to the Dark Funnel, it’s easiest to think of its anonymous intent data as newfound clues from second- and third-party sources such as: Industry publications.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

6sense

NOVEMBER 22, 2021

We talk a lot here about the data-realm of hidden buyer intent data we call the Dark Funnel. But this invisible data isn’t just useful for prospecting. For newcomers to the Dark Funnel, it’s easiest to think of its anonymous intent data as newfound clues from second- and third-party sources such as: Industry publications.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Intent Signal 62

Salesforce Marketing Cloud

FEBRUARY 3, 2025

The key components of a target market include demographics, geographic location, psychographics, behavioral attitudes, and pain points. ” Specific and relatable Intent data Unclear without explanation “This tool will cut your report time in half, so your team can focus on strategy.”

Sales Management 52

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 52

Terminus

JUNE 11, 2021

Terminus’ exhaustive data on tens of millions of businesses allows you drill down to the exact right accounts First-party data. Bring all your existing data, regardless of the platform, into Terminus to find the best segment Psychographics. Target accounts that are already in-market with Bombora and G2 integration.

Marketing Analytics Tools 57

Marketing Analytics Tools Top of Funnel Generation Bombora 57

Unbounce

AUGUST 6, 2021

Aside from demographic data, you can also group users together based on: Lifestyle/Psychographics : Through your social listening tool, you can pinpoint particular traits and cultural trends that users in your audience relate to online. You’ll need to be specific, problem-focused, and exclusive.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Valasys

JUNE 18, 2019

Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data. Moreover, the audiences & prospects can also be refined using their cookie-data, past researching methodologies & their buying history. Conclusion.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

FunnelEnvy

SEPTEMBER 18, 2023

Psychographics: Interests, values, lifestyle, personality traits. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent. This data may include information from website analytics tools, interviews, social media insights, and customer interactions.

Buyer Personas 69

Buyer Personas Marketing AI Account Based Marketing B2B 69

SalesIntel

AUGUST 11, 2021

Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data. Technographic Data. Buyer Intent Data. What is Data Enrichment, and Why is it Essential? Importance of Direct Dial in Your Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. The mere utilization of data relevant to the prospects’ industry can help in optimizing B2B personalization.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59