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The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

Because I’ve got about, I’d say, 15% of the portfolio wanting to experiment with paid social but the majority has already experimented and found they couldn’t generate sales qualified opportunities from it. So it’s not that you can’t generate conversions. The Value of Third Party Platforms.

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Making Sense of Marketing Acronyms: Part 1

Bluetext

ICP (Ideal Customer Profile) A detailed description of your dream customer, including demographics and psychographics. MQL (Marketing Qualified Lead) A lead that your marketing team has deemed likely to convert into a customer based on their engagement with your marketing efforts.