Unbounce

NOVEMBER 20, 2021

That’s why marketers like to use segmentation: organizing their audiences into different groups depending on their traits. We’ve already covered demographic and psychographic segmentation: divvyin’ up your audience based on who they are. We’ve also tackled behavioral segmentation: breakin’ up your audience by their behavior.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Optinmonster

MARCH 16, 2020

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. For this, email segmentation is an absolute must.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Hubspot

OCTOBER 29, 2020

Not only does this definition (or lack thereof) create way more work for you; it also does a disservice to your actual target market — by over-widening your scope, you fail to inform and educate your audience about how your product or service can improve their lives. This is where segmentation, targeting, and positioning come into play.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Optinmonster

AUGUST 31, 2022

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation?

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

seo.co

MAY 11, 2021

This is best done through a process known as market segmentation. In this article, I’m going to walk you through what market segmentation is, why it’s important, what types of segmentation exist, how you can segment, and a few simple things you should and should not do in order to get the best possible results.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

SalesIntel

MARCH 22, 2023

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Martech

JANUARY 26, 2024

Dig deeper: How to make your ‘ideal customer profile’ more ideal Advanced ways to build precise customer profiles While general demographic, firmographic, psychographic and behavioral data can be enough to create an ICP, not all companies are sure who exactly they want to target. Difficulties in market positioning for a unique offering.

Ideal Customer Profiles 124

Ideal Customer Profiles Profiling Enterprise Management Work Management 124

Martech

NOVEMBER 1, 2023

Personalization/segmentation. Dig deeper: Email marketing strategy: A marketer’s guide Audience segmentation Audience segmentation can take many forms: demographics, geographics, psychographics, family status, affinities, existing vs. prospective customers, etc. Product feed recommendations.

Marketing AI 131

Marketing AI Email Marketing Psychographics Advertising Agencies 131

Biznology

AUGUST 25, 2016

The problem comes in when you haven’t thought through how those personas relate to market segments. Market segments are often used in marketing plans to decide which groups of prospects to target, but they are also frequently used in sales plans. Often, sales teams take different approaches with different market segments.

Top of Funnel 80

Top of Funnel Segmentation Planning Buyer's Journey 80

ClearVoice

JANUARY 20, 2019

When a piece of content is successful, you’re excited — but you’re not really sure why it worked or how to replicate the effect with future content. Dividing up your customers into distinct segments makes it possible to target your content more effectively. Craft the new segments. Identify the differences.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

Tony Zambito

SEPTEMBER 6, 2016

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. Customer Segmentation. Professions.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Rev

AUGUST 16, 2023

But that leap could not compare to the leap of using psychographics. Exegraphics do for B2B what psychographics are doing to B2C: redefining the ways we can assess and understand our customer bases. With exegraphic data powering their ICPs, your RevOps team can: … better identify new market segments.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

SendX

NOVEMBER 12, 2020

Prospecting In the prospecting stage, finding key decision makers that may have a use for your product often involves a lot of manual work such as cold calling and other qualification procedures. A good sales intelligence tool will help you prospect by segmenting your target audience based on actionable segments.

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

ClearVoice

DECEMBER 18, 2023

You should learn everything you can about your audience, including: Demographics Psychographics Behaviors Buying habits Pain points Goals and objectives Preferred marketing channels Communication style 2. Once you’ve gathered your research, simply review the raw data and divide your customers into segments.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Online Marketing Institute

MAY 24, 2009

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? to segment and target relevant markets. to segment and target relevant markets. While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

SalesIntel

JUNE 28, 2022

Your sales team needs to have this information to effectively segment, qualify, score, and prioritize their B2B sales leads. With the segmentations, they can craft a targeted list of prospects using the company location(s), employee size, industry, and annual revenue. Psychographic data. Buyer Intent data .

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Stevens & Tate

AUGUST 24, 2023

Here’s how you can make email personalization work for you. Use Segmentation Customer segmentation is the foundation of most personalized email marketing strategies. It involves grouping subscribers or prospects into segments based on shared characteristics, such as gender, location, or organizational role.

Personalization 83

Personalization Trigger Marketing Psychographics Open Rate 83

SendX

JULY 30, 2021

You can segment your audience to offer a more personalized experience tailored to the user’s intent. Both channels use some degree of targeting and segmentation. With organic search, the keywords used can tell you a lot about the profile of the user while a good email marketing campaign should include segments.

Email Marketing 213

Email Marketing SEO Work Management Marketing Management 213

Launch Marketing

FEBRUARY 7, 2024

Read reviews about competitor products to assess what is working well and what is not. Are there any threats that can work against your success in the market? These include the basic demographic, firmographic, behavioral and psychographic characteristics. What challenges do you face in the market?

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Salesforce Marketing Cloud

APRIL 4, 2024

It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage, purchase habits, and overall satisfaction. This segmentation can help you personalize customer experience to meet the specific needs and expectations of different customer segments to improve loyalty and retention.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Salesforce Marketing Cloud

JANUARY 4, 2024

When you tailor messages based on customer behavior, you can more easily segment your audiences. A marketer promoting a new application engages customers with free trials demonstrating how the app works. What works well for one company may not be applicable to another. Understanding your target audience is the biggest challenge.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Unbounce

NOVEMBER 21, 2021

So, you’ve got to segment your audience into groups based on their interests and behavior to send emails that matter to them. This process— segmentation —is one of the most killer strategies for email marketing. Psychographic segmentation : Creating audience groups with similar psychological traits like preferences or personality.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Anteriad

MARCH 29, 2023

Even better, examine any psychographic data you have too. Are you changing your audience because you aren’t getting results from your current target persona, because the market has changed, or because you want to expand to new segments? Work with a trusted data provider to get accurate information to build and target your new audience.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SendX

JULY 29, 2021

You can segment your audience to offer a more personalized experience tailored to the user’s intent. Both channels use some degree of targeting and segmentation. With organic search, the keywords used can tell you a lot about the profile of the user while a good email marketing campaign should include segments. Source: Segment.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Spiralytics

JANUARY 29, 2023

How Does Microtargeting Work? In regular targeting, data is used to identify and target audience segments. The process works by looking at a person’s interests, behavior, and relationship with the brand to predict how the person will react. Below are seven ways on how microtargeting enables data-driven marketing.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. Which is why Andrews and her team went beyond the job titles, adding demographic and psychographic data to construct personas. For the demand campaign, this requires further segmenting the audience into where their organization is in the buying process. “We

Paid Search Agency 119

Paid Search Agency Ads Campaigns Account Based Marketing 119

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Litmus

SEPTEMBER 19, 2022

How it works. Also called “adaptive,” “real-time content” or “smart” content, dynamic content automation uses customer segmentation and data to inform the content included in emails sent to individual customers. It’s also critical to verify that all the links in each variation work.

Automation 92

Automation Top of Funnel Psychographics Loyalty 92

Marketri

OCTOBER 25, 2023

Part 1 of this series reviewed the importance of segmenting your markets and understanding your ideal target buyer before you develop a marketing strategy and plan. Brainstorming ideas in a vacuum simply won’t work. That’s where it helps to have insights from veteran B2B marketers. Trying to be all things to all people. Overpromising.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

Navigate the Channel

JANUARY 3, 2024

Common mistakes include buying lists , neglecting to clean your list and failing to segment it properly. Consider list building, list cleaning and segmentation to get the most from your list efforts. Always segment your list(s). Group your subscribers based on demographics, psychographics/behavior and preferences.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

The Marketing Blender

APRIL 17, 2024

Making everything in your marketing system work is doable, but it is complex. What about the segment of your market that does know who you are but doesn’t yet have the budget to make a purchase? Not just their demographics, but their psychographics. That brings us to our final point: Know Your Buyers.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Digilant

OCTOBER 25, 2023

In response, advertisers are working overtime to stand out among the competition while simultaneously facing tighter budgets and more pressure to drive results. As such, ads should speak to specific interests and needs, which requires proper customer segmentation. Today’s consumers are flooded with products and services to choose from.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

Marketing Insider Group

NOVEMBER 10, 2020

Researching and segmenting your audience is essential for creating relevant and effective marketing messages. You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. The Importance of Audience Segmentation. How to Conduct Audience Research. Source: [link].

Segmentation 358

Segmentation Research Psychographics Marketing Budget 358

The Marketing Blender

MARCH 22, 2024

The psychographics of your audience is where you will find the levers that will move marketing forward. Is the sales team being accountable and working the leads? This can mean creating targeted campaigns for different audiences, segmenting your email list, or even using automation tools to create a curated website experience.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Unbounce

JULY 6, 2021

As a startup, your best bet is probably reviews or testimonials , unless you’ve lucked out and already worked with well-known clients. Try techniques like demographic segmentation and psychographic segmentation that give you an overview of your typical customer.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142