Hinge Marketing

SEPTEMBER 14, 2022

One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain. Our most recent study details the perspectives of more than 1,900 buyers and 3,610 sellers of professional services. About the Research.

Research 114

Research Service Budget Programs Social Media 114

Marketing Insider Group

JUNE 12, 2018

While 23% of jobs have been lost in the manufacturing sector in the last 5 years, professional service jobs have increased by 35%. Professional service industries like accounting, consulting and other service industries have traditionally relied heavily on outbound marketing tactics, it’s time for a change.

Service 230

Service Marketing & Strategy Marketing Strategy Leads 230

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. The bottom line is that professional services firms that do consistent, systematic, structured research on their target audiences grow faster and are more profitable. Download the Professional Services Guide to Research. Let’s face it.

Research 150

Research Service Planning B2B Thought Leadership 150

Valasys

OCTOBER 12, 2023

One factor that’s gaining significant attention today is professional services automation. Unraveling the Concept of Professional Services Automation Professional services automation (PSA) is a technology suite that helps organizations streamline and manage various project operations effectively.

Work Management 52

Work Management Allocation Automation Resource Management 52

Hinge Marketing

OCTOBER 5, 2020

Buyers need to know how to assess products, services and providers in today’s environment. That’s why we are pleased to announce the 3rd edition of our pioneering study of professional services buyers and sellers. How do clients feel about their service providers? How do buyers search for service providers?

Service 115

Service Loyalty Lead Ranking Studies 115

Hinge Marketing

JUNE 25, 2020

Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. And your prospect may have more than money at stake—their professional reputation may be on the line. . You can bet on it.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Salesforce Marketing Cloud

APRIL 6, 2022

Skill building is critical for career advancement – and it’s important to know which skills to prioritize, based on your chosen customer service career path. This is critical, as 55% of service professionals say they need better training to do their jobs well, according to Salesforce’s State of Service report.

Work Management 96

Work Management Course Service Peer-to-peer 96

Hinge Marketing

MARCH 26, 2020

And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services. . The way people find and select professional services is changing quickly. A Marketplace in Transition.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Search Engine Journal

APRIL 4, 2023

Read more about the latest updates in Microsoft Advertising for Professional Service Ads, enhanced CPC, easier asset management, and more. The post Microsoft Advertising: Professional Service Ads, Enhanced CPC, And More For Spring appeared first on Search Engine Journal.

CPC 85

CPC Cost Per Click Advertisements Advertising 85

Hinge Marketing

AUGUST 14, 2019

If you are one of the millions of people who enjoy podcasts — and like to pack a little learning into your spare time — I and my colleagues at Hinge have put together a list of our favorite professional services marketing podcasts. James and Logan also share their own business challenges running a professional services firm.

Work Management 104

Work Management Marketing Management Service Planning 104

DotDigital

OCTOBER 1, 2021

You may have already met some of the professional services team, but to give you a quick overview of some services you may or may not know you have access to, we interviewed Darryl Clark, Head of Professional Services here at dotdigital. Why is there a Professional Services department at dotdigital?

Work Management 52

Work Management Marketing Management Service Paid Search Agency 52

Hinge Marketing

MARCH 4, 2019

The digital transformation that has reshaped industry after industry has come to professional services — profoundly impacting how a firm’s brand is shaped and communicated. In the context of professional services, you can think of your brand as the visibility of your reputation. Identifying Service Providers.

Service 91

Service Brand Identity Branding Differentiation 91

Hinge Marketing

JUNE 24, 2019

Today’s professional services firms face challenges from many directions. Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs. It requires that your service offering is different in some meaningful way from your competitors (i.e.,

Pricing 92

Pricing Price Lead Ranking Work Management 92

Hinge Marketing

JUNE 18, 2020

It’s where you enter the market as the lowest-cost provider of the service that you provide, and here is the double-edged sword to this. So, these three strategies are the top strategies we find that help professional services firms take advantage of their own competitive advantage. Now, this is pretty simple.

Service 74

Service Video Marketing Marketing & Strategy Differentiation 74

Hinge Marketing

APRIL 30, 2020

Even in the days preceding Covid-19 and the new business environment this pandemic has created, we’ve been studying the behavior of an elite group of professional services firms that have managed normal marketplace ebb and flow and achieving high growth – to the tune of 20%+ annual growth for 3 consecutive years or more.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Hinge Marketing

OCTOBER 31, 2019

In this post, we’re going to focus on the worst offenders: a dozen so-called differentiators that haunt professional services firms like bats—and suck the life out of otherwise promising brands. . Download The Differentiation Guide for Professional Services – Second Edition. Great Client Service. Best People.

Differentiation 91

Differentiation Work Management Marketing Management Service 91

MarketMuse

AUGUST 3, 2020

When it comes to marketing for professional services, ideas, expertise, and authority are the most valuable currency. Learn how to build a foundation for successful content strategy in professional services.

Marketing & Strategy 94

Marketing & Strategy Service Marketing Strategy Ad Building 94

SmartBug Media

MARCH 15, 2019

But that’s not the only thing they have in common—all three professional services still rely heavily on referrals for business growth. As a professional services provider, it can be hard to dig deep into the latest and greatest marketing information. Marketing isn’t only about the what, but it’s also about the who.

Service 85

Service Buyer Personas Touchpoints Marketing & Strategy 85

Hinge Marketing

NOVEMBER 30, 2021

In a blink of an eye, professional services firms went from casual Fridays at the office to virtual happy hours at home on Zoom; and now, most professionals are wondering if the “office” has become an obsolete relic of the 20th-century. What are the benefits of digital transformation? About the Study Sample. Accounting (12%).

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Marketing Craftmanship

JULY 5, 2016

Institutional pedigree always matters, regardless of the type of professional service you’re selling. The professional credentials your firm possesses (or creates) are a major consideration in determining which doors to knock on, and which doors to ignore. Conduct a pedigree “sniff-test” before you knock on doors.

Marketing Management 100

Marketing Management Service Paid Search Agency Advertising Agencies 100

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office?

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Stevens & Tate

APRIL 23, 2020

As a lead generation professional services firm, your marketing efforts shouldn’t be focused on selling a specific product or solution. With that in mind, you will need to implement various lead generation professional services strategies. Instead, you should be focused on selling your expertise.

Lead Generation 65

Lead Generation Sales Qualified Leads Service Effectiveness 65

Lake One

APRIL 9, 2020

Selling a professional service, though, is a completely different method. Here’s why marketing professional services and products have distinct strategies. Professional services marketing isn’t like marketing a car. The Professional Services Marketing Mix: 7 P’s. Credibility.

Service 52

Service Product Paid Search Agency Marketing & Strategy 52

Marketing Craftmanship

APRIL 16, 2015

In its report, 2015 Professional Services Marketing Priorities , Hinge examined current business challenges and approaches to implementing marketing initiatives at small and medium-sized firms, with annual revenues ranging from less than $5 million to more than $100 million. Make clients more aware of services (53.5%).

Marketing Management 100

Marketing Management Service Planning Advertising Agencies 100

Hinge Marketing

JANUARY 17, 2018

You probably didn’t enter your career as a consultant, lawyer, engineer, IT consultant, accountant, or other professional service provider so you could spend all of your time selling, but the world of professional services has changed considerably. You have to make the transition from professional to rainmaker.

Service 77

Service Allocation Lead Scoring Lead Ranking 77

Hinge Marketing

MAY 9, 2018

Then one day we need to “come up with” a tagline for your professional services firm. In the context of professional services firms, a tagline is usually part of a firm’s identity (as opposed to an ad slogan) — so it usually appears in conjunction with the firm’s name and logo. Without the anxiety.”

Marketing Management 92

Marketing Management Service Cost per Acquisition CPA 92

Hinge Marketing

AUGUST 7, 2017

If anything, today’s professional services marketplace is much larger and more crowded. Its goal is to associate your firm with an idea or category in the minds of people who might buy your services. Now let’s try a service. It drives service development and pricing decisions. Let’s consider a couple of examples.

Positioning 97

Positioning Work Management Marketing Management Service 97

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. The Internet has become so much a part of our personal and professional lives, that it has changed the way businesses find and select service firms. But the web is far more than a digital shopping mall for professional services.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Hinge Marketing

MAY 23, 2016

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. Hello… the world is changing!

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office?

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Stevens & Tate

APRIL 15, 2020

A comprehensive professional service marketing strategy can be time-consuming to not just develop and implement, but to monitor and maintain as well. It’s why many professional services use automation tools. For example, many professional service firms publish three to four blog posts a week.

Marketing Automation Services 65

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 65

Hinge Marketing

SEPTEMBER 11, 2019

Hinge specializes in providing marketing and related services for professional services firms. I use a slightly different term to describe the same kinds of companies – specialty services firms. If you run or are in a specialty services firm, these insights may be informative to you. Accounting firms.

Enterprise Management 71

Enterprise Management Work Management Marketing Management Service 71

Hinge Marketing

JULY 5, 2016

For many professional service firms, brand management is an afterthought. Think of your professional services brand as the product of your reputation and your visibility. For many professional service firms, there comes a time when a brand refresh is the best option. But, how do you know if its time?

Marketing Management 91

Marketing Management Service Brand Identity Branding 91

Hinge Marketing

MAY 24, 2017

This approach involves offering more services to the same client. For instance, let’s say your accounting firm offers auditing services, but few of your clients know about it. By making your current clients aware of your other services, your firm can increase your relevance and get more revenue from a market you’ve already tapped.

Service 88

Service Marketing & Strategy Distribution Ad Exchange 88