Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 125

Social Media Personalization Media Work Management 125

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

Work Management 108

Work Management Marketing Management Service Paid Search Agency 108

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The opposite is true.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Top Rank Marketing

APRIL 18, 2024

Look at industry publications, trending topics on social media, and listen to other podcasts in your industry. For example, if every podcast about elderly care is from a caregiver perspective, yours might focus on topics of interest to healthcare administrators and coordinators. Look for the keywords your audience is searching for.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Martech

MARCH 12, 2024

Why we care. This 15-second spot shows how effects can easily be added to an image with a text prompt and then converted to a social post. And this spot shows how Background Remover is used for video production. They also care about saving time and reducing costs and scaling output. What Will You Design Today?”

Marketing AI 117

Marketing AI Tools Enterprise Management B2B 117

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Why we care. Discovering new products.

Social Media 123

Social Media Contacts Media Brand Identity 123

Martech

APRIL 4, 2024

Consider OpenAI, which makes money through licensing its products and services, subscriptions, partnerships, collaborations and investments. Quantum Metric’s Felix AI provides AI-powered customer session summarization. They include updates to Emplifi’s AI Composer and the Emplifi Bot, a customer care tool.

Marketing AI 77

Marketing AI Paid Content Marketing Management Forecasting 77

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. A survey of U.S.

Act-On 117

Act-On Trends Paid Search Agency eCommerce 117

Martech

APRIL 23, 2024

Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency. Has your vendor changed their product or marketing strategy? Prices might rise in the future to rid themselves of the customers they consider less valuable — like you.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Vendors 104

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Older customers are more likely to be put off by these endorsements (only 13% of those aged 35 and up care about them). By the numbers.

Sample 114

Sample Customer Surveys Mobile Marketing Statistics 114

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. Take Pipedrive, for example.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

Keywords 99

Keywords Template Analysis Barriers 99

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Enterprise Management 86

Enterprise Management Work Management Software Service 86

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It also encouraged companies to be proactive in handling customer complaints.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Sprout removes the curtain of mystery between all teams that touch social media.

Social Media 102

Social Media ROI Work Management Marketing Management 102

Martech

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. Why we care. What is Demand Gen?

Cost per Acquisition 117

Cost per Acquisition Demand Ads Google 117

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 65

Social Media Template Work Management Marketing Management 65

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. At this point in the Web 2.0 Let’s go over nine methods to get started with today.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Martech

OCTOBER 20, 2023

Over two thirds (69%) of shoppers said they think AI will make it easier to discover new products and brands. Why we care. But customer experience matters. Relevant product suggestions and other AI tools for discovery can help differentiate sellers. Social shopping.

Marketing AI 123

Marketing AI Amazon Differentiation Loyalty 123

Sprout Social

OCTOBER 27, 2022

What does it mean to have exceptional customer service? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. Social media. How do customers use social media for support? Automated phone systems?

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 131

Social Media Social Marketing Work Management Marketing Management 131

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Most brands are already watching their social mentions, review listings and direct feedback channels. Don’t make assumptions when it comes to where you think your customers hang out and talk. or G2), it goes far beyond that. Translation?

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. Does this company actually care about me?’

Marketing AI 124

Marketing AI Work Management Marketing Management B2B Thought Leadership 124

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

SmartBrief - Marketing

MARCH 19, 2024

In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable. The rise of the conscious consumer Conscious consumers look beyond the surface appeal of products and services.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102