Sprout Social

APRIL 6, 2022

Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. How social commerce is changing the game.

Facebook 114

Facebook Examples Branding Brand Identity 114

Convert

NOVEMBER 2, 2022

For many e-commerce businesses, the product detail page (PDP) is one of the most important pages on the website. As such, it’s important to ensure that the product detail page is as effective as possible and has all the necessary information to push a potential customer to buy the product. We’ll explain how below.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Huptech Web

DECEMBER 2, 2022

What is UGC(User Generated Content)? How Can UGC Help Your Ecommerce Store? Brands Using UGC for Their Benefit. Customers can trust a brand only when they feel it is authentic and has a good experience with its product and service. The e-commerce ecosystem is expanding rapidly globally. Table Of Contents.

User-Generated Content 52

User-Generated Content Generation Branding Brand Identity 52

SmartBug Media

MAY 15, 2023

Our panel discussion featured Dan Caldwell , tech partnerships team lead at Klaviyo; Kira Renee , e-commerce product marketing manager at SmartBug Media; and Ryan O’Connor , director of e-commerce marketing at SmartBug Media. E-commerce companies have hotly debated this question for quite a while now.

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here.

Campaigns 142

Campaigns Examples Design Planning 142

ClearVoice

AUGUST 8, 2022

User-generated content (UGC) refers to the content that customers create about your brand and/or its products. It could be reviews, photos, videos, comments, social media posts, forum conversations, or even blog posts. Similarly, client testimonial videos on a B2B brand’s website also fall under the scope of UGC.

User-Generated Content 59

User-Generated Content Campaigns Generation Branding 59

Huptech Web

DECEMBER 28, 2023

90% of people have quit using an app due to poor performance 72% of Gеn Z and Millеnnials follow influеncеrs on social media Usеrs spend more than 5 hours per day on mobilе. Integrating Augmented & Virtual Reality The intеgration of AR and VR is gaining momentum in e-commerce. Contеnt quality and tеchnical SEO go hand-in-hand.

Trends 52

Trends Customer Satisfaction Allocation Statistics 52

Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. In this guide, we’ll break down how to set up Instagram shopping and best practices for promoting your products. But times have changed. Source: Soludos.

Ideal Customer Profiles 130

Ideal Customer Profiles eCommerce Top of Funnel Tagging 130

Martech

AUGUST 27, 2021

Good morning, Marketers, and how are your customers trying to “hack” your products and services? Just one more way that the fragmented digital landscape is also melting into itself, with brand buzz on social media merging with user-generated product reviews and e-commerce. Here’s my hack. Read more here. Why we care.

Privacy 110

Privacy Work Management Marketing Management Privacy Protection 110

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

Sprout Social

AUGUST 30, 2021

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line. Me: It IS a great pic!

Paid Content 141

Paid Content Social Media Campaigns Media 141

Martech

JULY 20, 2021

“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Illinois-based Weber-Stephenson Products, LLC, the parent company of Weber, Inc., Read next: As UGC gets a pandemic bump, brands need to leverage customer content.

User-Generated Content 115

User-Generated Content Video Marketing Generation Marketing Management 115

ClickZ

SEPTEMBER 12, 2019

User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. Curalate making social media shoppable. Curalate works with roughly 1200 brands to make their social media presence shoppable. Source: S’well.

User-Generated Content 69

User-Generated Content Generation eCommerce Content 69

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1.

Social Media 103

Social Media Work Management Marketing Management Organization 103

Outgrow

FEBRUARY 12, 2023

Create Personalized Product Recommendations The solution to eliminating your customer’s boredom is to make your product pages more interactive and personalized. Tesla’s entire philosophy disrupts and challenges traditional product design approaches. Let’s consider some examples to understand this. You own a piece of the future.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. After determining which products to sell, competitors should be identified and studied. Do Your eCommerce Research.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

SmartBug Media

APRIL 29, 2021

With social distancing came a feeling of isolation for many of us. In fact, according to Sprout Social , when customers feel connected to brands, more than half of consumers (57 percent) will increase their spending with that brand and 76 percent will buy from them over a competitor. Trend #2: Tell Your Story and Humanize Your Brand.

CMS Development 105

CMS Development Trends Design Industry CMS 105

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. After determining which products to sell, competitors should be identified and studied.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. After determining which products to sell, competitors should be identified and studied.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

Martech Advisor

AUGUST 29, 2019

Social media accounted for 9.1% of e-commerce sales in the first quarter of 2019. User-generated content (UGC) is undoubtedly the hottest trend because it is more engaging and authentic. Shopping on Social Media. Social media is now becoming a one-stop-shop for users. User-Generated Content.

Mobile Marketing 46

Mobile Marketing Trends Marketing & Strategy Marketing Strategy 46

Sprout Social

FEBRUARY 5, 2019

As noted in our guide to 2019’s social media trends , the need for conversational commerce is growing. With over half of consumers seeking customer service through social media, today’s social bots can address such concerns around-the-clock. Universal Studios. Domino’s Pizza. And hey, chatbots can make it happen.

Examples 110

Examples Marketing & Strategy Marketing Strategy Marketing Management 110

Outbrain

AUGUST 14, 2021

The global crisis has driven technology and innovation, from online healthcare to e-commerce, as well as the social media platforms and video communication products that now shape our world and keep us busy, sharing, and connecting. The days of slapping a green sticker on a product are gone. Conversational Marketing.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Hubspot

MAY 3, 2017

Thanks to social media and content inundation, brands are having difficulty bridging the gap between browsing and buying. Have you ever browsed a blog, social media feed, or other digital publication and instantly discovered a product you love? The exotic scenery conveys the story behind the product.

Creativity 74

Creativity Examples Branding Brand Identity 74

Hubspot

JANUARY 22, 2020

If you're a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Namely, planning out a social media content calendar. Are you worried you're going with the same old, same old when it comes to social?

Social Media 87

Social Media Media Content Stats 87

ClearVoice

MAY 14, 2021

Using something called workflows, you can create highly customized integrated messaging campaigns across email, text, advertising, and social media posts. We’ve learned to use social media in new ways, incorporating images and voice, and the now Zoom happy hours. Social Proof/UGC. Product return.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Planning 52

Outgrow

MARCH 11, 2021

Long long ago, social media was considered a waste of time. We, marketers, have changed the way people see social media. Oftentimes people turn to social media to stay updated, get recommendations, and even to make purchases. They get a real-time and genuine review of a product/service they might intend to purchase.

Outgrow 40

Outgrow Template Interactive Marketing Top of Funnel 40

Marketing Insider Group

MARCH 28, 2024

Although growth hacking generally refers to how tech startups and online services gain new clientele, a growth hacking mindset is just as effective when applied to e-commerce. Start scaling your e-commerce business with these simple growth hacking tactics. Highlight testimonials. Use a thank you card service like Thankbot.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

Marketing Insider Group

SEPTEMBER 23, 2015

This ad from startup Hello Flo, a company that ships women period products automatically every month, introduces us to “ The Period Fairy ,” a clever take that removes the stigma of a girl’s first period. It features social buttons and interactions on site, making it incredibly easy and natural for the user to engage. million views!

Content Marketing 100

Content Marketing Branding Brand Identity Paid Search Agency 100

Hubspot

APRIL 19, 2016

Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. This is where UGC comes in. 2) Increase Effectiveness of Social Ads.

User-Generated Content 28

User-Generated Content eCommerce Cost per Acquisition Generation 28

Digital Marketing World Forum

MAY 13, 2019

UGC, CRM, personalisation … a host of marketing buzzwords that point to the same thing – your customers demand a voice. Organisations the world over spend considerable resources curating a social media presence to achieve these ends. So what benefit is there to the organisation in looking outside of the traditional social platforms? “As

Communities 40

Communities Advertising Agencies Paid Search Agency Curation 40

Sprout Social

NOVEMBER 16, 2021

If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Start selling directly on social media platforms. is a resounding yes.

Social Media 140

Social Media Top of Funnel Media Work Management 140

Sprout Social

OCTOBER 13, 2021

Social commerce. Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. By turning social posts into shoppable content. The shift away from physical stores to social shopping was always coming. The latest option in the mix? Storytelling.

Top of Funnel 139

Top of Funnel Buy Branding Brand Identity 139

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. While AI can certainly deliver efficiencies in social marketing, there are considerations to maintain trust with your audience.

Social Media 142

Social Media Marketing AI Social Marketing Trends 142

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy. million channels stream on Twitch every month.

Paid Content 73

Paid Content Social Media Advertising Agencies Advertisements 73

Scoop.it

FEBRUARY 7, 2023

This allows them to interact more personally with customers and create both enhanced trust and social proof simultaneously. Create a user-generated content (UGC) strategy to build your brand and personalize the customer experience Armed with the data garnered from your analytics tools, you can start building a UGC strategy.

User-Generated Content 95

User-Generated Content Generation Marketing Budget Ideal Customer Profiles 95

Sprout Social

JULY 1, 2021

Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last year. Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. The types of social media content marketers find most valuable in 2021.

Social Media 141

Social Media Media Webinar Metrics Business 141

QuanticMind

NOVEMBER 20, 2019

You already know that search volume for your product keywords will be low from May through August. At the same time, you might discover some product-related keyword phrases don’t show a dramatic increase in search volume or sales during the holiday season. Clean Up Your Product Feed.

PPC 40

PPC Campaigns Optimization Allocation 40