Tomorrow People

NOVEMBER 25, 2021

Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. It allows you to understand their needs better than anyone else, helping you develop customer-driven products (and come up with effective ways to communicate with them).

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Marketing Insider Group

OCTOBER 20, 2020

But maybe there’s a simple tool anyone could use to start to fix it. Employees and customers alike think highly of a brand that is aligned with a cause they care about. An effective employee advocacy program ultimately results in lasting brand-customer relationships. Ironically, we should ask, “should leaders care?”.

Business 353

Business Work Management Correlation Cable 353

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Quick Takeaways.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Webbiquity

APRIL 5, 2022

The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. Passive voice. Passive voice is a style of writing which should be avoided. Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet.

Copywriting 325

Copywriting Marketing Budget Budget Programs B2B Sales 325

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. The only constant in life is change. As marketers, this is an essential advantage.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Sprout Social

FEBRUARY 12, 2024

They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. This shift underlines a universal truth: trusted figures influence our purchase decisions.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Webbiquity

MARCH 10, 2021

Customer engagement has become a hot topic, with average daily searches doubling in the past five years. Yet, customer engagement is an ambiguous topic – there are different definitions, different strategies to enhance it, and different metrics for measuring success at improving customer engagement. Contributed post.

Marketing & Strategy 237

Marketing & Strategy Business Work Management Purchase 237

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Today, listening tools are more intuitive, making insights more accessible. For example, if a marketer at Sprout Coffee Co.

Keywords 99

Keywords Template Analysis Barriers 99

Marketing Insider Group

JANUARY 13, 2021

Ensure your voice is what speaks for you online with content marketing. Ensure your voice is what speaks for you online with content marketing. Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content. Simply put, buyers care about your reputation. Let’s find out.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Why we care. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center.

Marketing AI 111

Marketing AI Ideal Customer Profiles Features Product 111

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. Because it captures the voice of the participant it provides what is referred to as the color behind quantitative data. For example, solid quantitative data guides product development. People love a good story.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Anyword

APRIL 25, 2024

Some key takeaways: Chelsea Castle reminded us during “How to Build an Audience with Written Content” how true empathy—understanding and addressing customers’ needs and feelings—creates a foundation for deeper connections and builds stronger brand trust. It started off with a 5k run and concluded with a sunset cocktail hour.

Buzz 52

Buzz CMO Outreach Linkedin 52

Sprout Social

MAY 24, 2022

They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. So what’s next? Social messaging will increase the need for humanization.

Social Media 131

Social Media Social Marketing Work Management Marketing Management 131

Top Rank Marketing

APRIL 18, 2024

You can start a podcast with a $50 microphone, one voice, and web hosting. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. An additional 24% say they listen 2-5 times a week.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Enterprise Management 86

Enterprise Management Work Management Software Service 86

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

SmartBug Media

FEBRUARY 16, 2024

What makes customer feedback so important? Collecting feedback allows us to delve into the voice of the customer, giving us access to an invaluable point of view. Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Martech

AUGUST 25, 2023

“We just cancelled a SaaS product we’ve used for three years. No curiosity at where our company might be encountering new challenges or opportunities and leveling up with our product maturity,” said Judge, adding: “And, this is a five-figure product, not something we pay a few dollars a month for.”

Marketing Management 98

Marketing Management Vendors Paid Search Agency Advertising Agencies 98

Sprout Social

MAY 18, 2023

How do our posts address customer pain points? What does their voice sound like? Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. This research also informs your brand voice and helps you refine your unique style guide.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. Why marketers should care about mobile marketing. Tools and software that enable mobile marketing. Who uses or works with mobile marketing tools? Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

Mobile Marketing 123

Mobile Marketing Work Management Marketing Automation Services Marketing Management 123

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Custom CTAs made easy with SocialPilot. The simple hack is to add a CTA that creates a sense of urgency in them. Let’s explore! CTAs that just click.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Sprout Social

SEPTEMBER 11, 2023

Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. What are the types of NLP categories?

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements. What is an influencer-brand partnership?

Brand Identity 103

Brand Identity Branding Advertising Agencies Paid Search Agency 103

Optinmonster

APRIL 10, 2024

Do you want to drive more sales and increase customer loyalty while building stronger connections with them? They close the gap between what they want and what customers want. Most businesses still focus on the transactional benefits of their product such as price and features. And it doesn’t end there.

Marketing AI 91

Marketing AI Planning Paid Search Agency Psychographics 91

Sprout Social

AUGUST 16, 2023

Stop a crisis in its tracks with social listening Customer sentiment can change overnight. By employing brand safety tools like social listening, teams can jump into action at the first sign of trouble. It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral.

Work Management 75

Work Management Marketing Management Social Media Service 75

Sprout Social

FEBRUARY 15, 2024

Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. What is audience engagement?

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Oktopost

OCTOBER 26, 2023

Nonetheless, in this era of heightened digital engagement, a well-crafted strategy coupled with the right tools can empower financial institutions to reap the manifold benefits of employee advocacy while effectively managing associated risks. It’s a numbers game. Your employees have an average of 10x more followers than your corporate pages.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. Taking care of all these areas can get tricky without a handy guide. Social media marketing is thus a highly competitive domain.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. What is a buyer persona? Why are buyer personas important? Create for one person, not for many.

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

ClearVoice

SEPTEMBER 22, 2023

Optimize your content for voice search Modern users rely on smart assistants and use voice to search topics, products, and solutions online. Address this need by optimizing your content for voice search , such as including long-tail tech and software keywords in your content.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Take Airbnb.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79