Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. The state of holiday gifting.

Differentiation 104

Differentiation Research Brand Identity Branding 104

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. When B2B buyers need to solve a problem, they start researching online. They visit websites where they read blog posts, watch product videos, or download a guide. Maybe they’re interested in a particular product.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Only B2B

APRIL 3, 2024

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. This comprehensive data enables you to pinpoint prospects actively researching solutions akin to yours, indicating a heightened readiness to engage with your sales team. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products. First, that CPG companies create some truly strange products, and they hit the shelves month after month.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Martech

OCTOBER 3, 2023

The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. Dig deeper: Ecommerce trends to watch for this Prime Day Consumer intentions. consumers including Prime and non-Prime members. The survey was commissioned by UGC platform Bazaarvoice.

Amazon 114

Amazon Purchase Intent eCommerce Sample 114

Madison Logic

AUGUST 10, 2023

As companies adjust to this shift, collaboration software solutions are essential for improving productivity and fostering alignment between remote teams. Using collaboration solutions increases productivity, streamlines workflows, and promotes more effective communication. The collaboration software market reached $26.28

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. It provides insights into customer behaviors, interests, and purchase intentions. How can you leverage social intent data from your brand’s social media program?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web. Let me know what you think.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Madison Logic

JULY 6, 2023

As businesses continuously seek methods to outperform their competitors, it is evident that AI has become the new frontier for enhancing productivity, driving economic growth, and achieving competitive differentiation. This surge indicates a probable increase in purchases and implementations later this year. Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Marketing Insider Group

MAY 20, 2020

In my book, I talk about the latest research on meaningful brands and what it means to be one. Customer-centric brands are better positioned to build trust, to innovate their products and services in a way that will offer people real value, and to forge stronger customer relationships. positive way. Think about it – if a. disappeared.

Brand Identity 306

Brand Identity Branding Purchase Intent Fulfillment 306

Act-On

SEPTEMBER 24, 2023

The challenge is that fragmented intent doesn’t deliver targeted traffic. Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision. At this stage, the marketer is learning, researching, and becoming aware of potential solutions.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This “late stage” intent data provides visibility into who is researching in your category, your specific products, your competitors, and possible alternatives.

Intent Data 100

Intent Data Purchase Intent Purchase Intent 100

SmartBug Media

MAY 13, 2022

Intent data refers to buying signals from across the internet that link prospect accounts to a specific topic. When potential buyers conduct research, such as website visits, product reviews, or content downloads, they indicate some intent to purchase products or services.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly, according to Edison Research. 14% higher purchase intent. That’s up from 32% in 2019.

Advertising Channels 129

Advertising Channels B2B Marketing Planning B2B 129

Binary Demand

MARCH 26, 2024

Intent data fuels personalized marketing. By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

SalesIntel

JANUARY 21, 2022

What is Intent Data in a Nutshell? Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. Here are some situations where Buyer Intent data can lead to a 5x faster sales cycle. .

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Zoominfo

FEBRUARY 15, 2023

Our Customer Impact Report revealed that on average, ZoomInfo customers are 63% more productive , highlighting the significant operational improvements ZoomInfo can offer today’s sales leaders and their teams. Faster, More Effective Prospecting As any sales leader can attest, selling in today’s market might be tougher than it has ever been.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Hubspot

MARCH 27, 2023

When we think about online selling, we usually think about selling products like clothing or electronics. There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. You can also buy virtually anything online, including services.

Service 84

Service Purchase Intent Landing Pages Psychographics 84

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Martech

FEBRUARY 8, 2024

That is if you constantly create high-quality content with research conducted better than that of competitors. Keyword research focused on purchase intent Keyword research isn’t something you’ve done once and can settle with that. In some cases, they may even give you the idea for a new product, service, or market.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Launch Marketing

JULY 26, 2023

B2B buyers spend about 83% of their time independently researching before making a purchase. Intent data provides valuable insights into what potential buyers are actively searching for or contemplating.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Convince & Convert

APRIL 25, 2024

This careful balance of patience and readiness is essential for fostering relationships that are both respectful of the audience’s preferences and highly productive. AI: Just as Hot as Allen Iverson Alright, this one needs a bit of context. While they’re not the most requested format—sitting at a modest 0.1%

B2B 143

B2B Case Studies Case Study Content 143

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. In terms of trustworthiness, B2B customers ranked their own prior experience with a product (more than 3.5) as the most trustworthy.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Aberdeen

FEBRUARY 15, 2019

Can we see obvious differences in the content consumption habits of people conducting buyer research in a particular space? Specifically, we identified all those users who seemed to be actively conducting buyer research. (We The latest news is a distraction for buyers conducting research. A Few Takeaways.

Research 40

Research Intent Data Content Purchase Intent 40

Aberdeen

JULY 8, 2019

That’s why product demos can be so effective for field marketers. If you want to deliver the kind of product demo that can boost sales by upwards of 475% , you need these four keys to success. When you’re meeting a prospect in person to run a product demo, you want to tailor the presentation to their specific needs.

Top of Funnel 40

Top of Funnel Product Intent Data Purchase Intent 40

Only B2B

FEBRUARY 21, 2024

Read more: Must Read : The Power of Intent Data in Lead Generation Understanding Intent Data in b2b marketing Think of intent data as the crystal ball of B2B marketing. It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. That means they’re nurturing B2B customers to increase their product use, grow their spending, boost their frequency, retain longer, and make more referrals.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

KoMarketing Associates

AUGUST 29, 2018

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. To dig deeper, the researchers behind the survey took a look at where audiences with higher purchasing intent encountered business marketing content.

Social Media 120

Social Media B2B Media Purchase Intent 120

Convince & Convert

MARCH 30, 2016

This insight helps brands understand purchase intent, if someone is excited about a product or topic of interest. This type of insight can help brands think more predictive about product launches, marketing plans, and overall business strategy. Provide Value on Insights, Not ROI.

Research 98

Research Paid Search Agency Purchase Intent Deliverability 98

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. 97% of consumers research products and services before making a purchasing decision. What is intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. How to Spot Buying Signals When B2B buyers need to solve a problem, they start researching online. They visit websites where they read blog posts, watch product videos, or download a guide. Let’s break that down.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Then, they research solutions (following clues). Leverage their anonymized data on prospects actively researching similar tools. First, they realize they need something (the map).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Biznology

NOVEMBER 23, 2015

Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. And Unruly also has something to say about video advertising in that video increases purchase intent by 97%, and brand association by 139%. Have good audio.

Video Marketing 80

Video Marketing Product Tips B2B 80

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. Final Thoughts What is Intent Data?

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69