Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

Madison Logic

JULY 6, 2023

As businesses continuously seek methods to outperform their competitors, it is evident that AI has become the new frontier for enhancing productivity, driving economic growth, and achieving competitive differentiation. This surge indicates a probable increase in purchases and implementations later this year. Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. In terms of trustworthiness, B2B customers ranked their own prior experience with a product (more than 3.5) as the most trustworthy.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Heinz Marketing

DECEMBER 15, 2021

B2B intent data provides insight into a web user’s purchase intent; allowing you to identify if and when a prospect is actively considering or looking to purchase your (or similar) products or solutions. How to leverage intent data. You can incorporate 3 rd party intent data into your scoring model.

Intent Data 128

Intent Data Intent Lead Ranking B2B Marketing 128

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. Final Thoughts What is Intent Data?

Intent Data 127

Intent Data Lead Gen Intent Lead Scoring 127

SalesIntel

JANUARY 21, 2022

What is Intent Data in a Nutshell? Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. Here are some situations where Buyer Intent data can lead to a 5x faster sales cycle. .

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Aberdeen

MARCH 1, 2019

Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Buyer Intent Data Tools Market Insights. Key Findings from the ABM Benchmark Survey.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Marketing Insider Group

JULY 16, 2020

Sometimes your leads are weak and they don’t have the necessary intent to use your product or a need that it can solve. So, how do we put customers in the proper brackets according to their purchase intent ? ABM also makes it far easier to create a properly segmented audience that your team can target and nurture.

Lead Ranking 269

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 269

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy. Creating an infallible B2B demand generation strategy 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Binary Demand

MARCH 26, 2024

Intent data fuels personalized marketing. By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Aberdeen

APRIL 16, 2019

Salespeople think about how they’re going to win accounts in the first place, then how they’re going to keep and grow those accounts.” — Megan Heuer , VP of Research at SiriusDecisions. Account-based marketing (ABM) is supposed to be the great equalizer. The Role of Lead Gen in ABM. How Intent Data Turns Leads into ABM Insights.

Lead Gen 53

Lead Gen Intent Data Account Based Marketing ABM 53

Only B2B

FEBRUARY 11, 2024

Understanding the Buyer Journey: It’s All About “Intent” Imagine a customer embarking on a buying journey like a treasure hunt. Then, they research solutions (following clues). Leverage their anonymized data on prospects actively researching similar tools. First, they realize they need something (the map).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data? Intent data can also be obtained through data-sharing partnerships.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. That means they’re nurturing B2B customers to increase their product use, grow their spending, boost their frequency, retain longer, and make more referrals.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Oktopost

MAY 23, 2022

Intent-based marketing gives you the tools to do precisely that. It involves marketing your product or service based on your buyers’ online behavior, which indicates their purchase intentions. Active Intent. Passive Intent. It can be split into two categories, active and passive: 1. External Data.

Intent 91

Intent Paid Search Agency Allocation Marketing Budget 91

Aberdeen

JANUARY 4, 2019

This is the first in a series of Account Based Marketing (ABM) Myth Busters, where we dissect the assumptions of marketing/sales organizations who have yet to embrace the modern agile framework of Always-On marketing & sales. Do you know which specific companies are currently in-market to buy your product? Your Total Active Market.

Demand Generation 45

Demand Generation Account Based Marketing ABM Intent Data 45

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. 97% of consumers research products and services before making a purchasing decision. What is intent data?

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

DealSignal

MARCH 2, 2024

Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? All of these intent signals once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

6sense

DECEMBER 10, 2021

This can be a million dollar question and to answer this, seasoned marketers and sales leaders keep researching, finding, debating and coming up with new solutions and strategies. As per Network Research, “intentional and attitudinal targeting is considered more accurate than traditional demographic strategies”. 6Sense ABM.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

Only B2B

FEBRUARY 6, 2024

It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Choozle

JULY 24, 2020

Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Today, effective B2B marketers are employing ABM strategies across multiple channels, including digital advertising, to identify, target, and convert customers within their market.

Account Based Marketing 59

Account Based Marketing Work Management Marketing Management Marketing Automation Services 59

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. Final Thoughts What is Intent Data?

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Terminus

DECEMBER 13, 2019

GTreasury uses Terminus to discover key enterprise accounts that fit their TAM/ICP who are also researching financial services solutions online and target the decision makers with highly relevant content. With Terminus, GTreasury was able to see who in our target audience was researching our solution.

Account Based Marketing 26

Account Based Marketing Ideal Customer Profiles Case Study Case Studies 26

Strategic-IC

NOVEMBER 6, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Y ou can learn more about how uncovering buying intent can transform marketing and sales strategies here. What is Intent Data? Intent data provides a strong link to timely engagement.

Intent Data 72

Intent Data Intent Campaigns Purchase Intent 72

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Madison Logic

JANUARY 13, 2022

Clients have reported Madison Logic’s ability to activate digital account-based marketing programs across ABM Content Syndication, ABM Display Advertising, and ABM Social via LinkedIn is unique amongst the vendors evaluated in the Report. NEW YORK, Jan. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!) Account-based Marketing (ABM).

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!) Account-based Marketing (ABM).

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Only B2B

FEBRUARY 1, 2024

“Imagine knowing exactly who is interested in your product before they even raise their hand. That’s the power of intent data.” Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

accelerate agency

OCTOBER 26, 2021

Done right, Account-based Marketing (ABM) has the potential to generate demand, and then some. For B2B SaaS companies, having a robust ABM strategy is key to growth. Image Source Today we’re going to run you through the key components of a SaaS ABM strategy so that you can start generating more demand than ever before.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

Done right, Account-based Marketing (ABM) has the potential to generate demand, and then some. For B2B SaaS companies, having a robust ABM strategy is key to growth. Image Source Today we’re going to run you through the key components of a SaaS ABM strategy so that you can start generating more demand than ever before.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

Done right, Account-based Marketing (ABM) has the potential to generate demand, and then some. . For B2B SaaS companies, having a robust ABM strategy is key to growth. Today we’re going to run you through the key components of a SaaS ABM strategy so that you can start generating more demand than ever before. How does ABM work?

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing Strategy 52