Martech stacks and staff are stabilizing, thanks to both better integration and budget pressure
chiefmartech
AUGUST 16, 2023
One of the most interesting annual martech surveys out there is the Martech Replacement Survey produced by the team at MarTech.org. Every year they ask marketers: Did you replace any martech applications in your stack? 2020 was clearly a year of enormous disruption in martech — and everything else, for that matter.
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