article thumbnail

What Should Be First on Your Company’s AI Agenda?

Salesforce Marketing Cloud

That means we strongly believe in addressing concerns about data security , privacy , ethical use of AI , and trust right at the onset. Once the data is collected and stored, it needs to be managed with the utmost care and respect for privacy. Prioritize trust Again and again, one of the top concerns about AI is trust. Is it protected?”

article thumbnail

What B2B Content Marketers Need to Know About the California Consumer Privacy Act

Content4Demand

The California Consumer Privacy Act (CCPA) went into effect on January 1. Balancing Data-Driven Marketing With Individuals’ Right to Privacy We all know that data that helps us know and understand our buyers has become the most prized possession of B2B marketing and sales teams. Let’s review the basics for B2B marketers.

Privacy 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

EU & UK GDPR: 5 things you must know about email consent

Litmus

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. Pre-checked boxes that assume consent if people don’t uncheck them aren’t valid under GDPR.

Opt-in 136
article thumbnail

Is Cognism Worth the Price? Comparing Cognism’s Pricing Plan

SalesIntel

The Issue: Cognism “does not warrant… accuracy, likely results, or reliability” for data, according to the Disclaimer in their Terms & Conditions. Data Validation Data validation plays a vital role in maintaining data quality and ensuring that the information from a B2B data provider is accurate and reliable.

Pricing 52
article thumbnail

What Mid-market Companies Need To Know About Buying B2B Data In 2024

SalesIntel

Staying Compliant: With increasing data privacy regulations, maintaining compliance is paramount. It goes beyond mere data acquisition, providing the tools to understand, engage, and convert prospects into long-term customers. The value of B2B data sources resides in sourcing the MQL journey. The information is collected in bulk.

article thumbnail

DealSignal vs. Clearbit: Choosing the Right Data Solution

DealSignal

DealSignal’s combination of cutting-edge technology, meticulous data validation practices, and unique features positions it as an ideal choice for businesses looking to enhance their lead generation strategies and database accuracy. DealSignal takes data privacy seriously and complies with regulations like GDPR and CCPA.

article thumbnail

Five Steps to Creating High-Converting Order Pages

Ontraport

Not only do reviews show that your product is legit and that customers find value in your product, but they act as powerful social validators that have a direct impact on the amount of sales you make. Privacy policy and terms and conditions: Create credibility for your site. Be mobile responsive .

Order 98