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The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. You need to have a process in place for your content optimization to evolve over time. Privacy Policy | Site designed by AMAInteractive a div.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

In the video below, Holly explains their process. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Privacy Policy | Site designed by AMAInteractive a div.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. All Rights Reserved.

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New Communication Tech and Work Literacy Presentation

Buzz Marketing for Technology

® Be part of the development process of which technologies will be used and how; understand the bundling of technologies, identifying which combination of technologies will be most useful for each situation ï?® ® Develop new processes the new technologies allow for and/or require Slide 6: Work Literacy Group ï? ® Ability to network ï?®

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Your prospects are at different stages of their decision making process when they visit your site. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. of Tiecas, Inc.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Passive reading of your content will not move the prospect along in his/her decision making process. While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too.