Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Just 27% said most vendors are honest most of the time.

PR 80

PR Trust Marketing Stats B2B Marketing 80

Webbiquity

MAY 31, 2011

That’s why blogging is important (as a way to educate, inform and even entertain, without blatant selling) as is social media (for answering questions and building online relationships that lead to positive third-party coverage and comments). Blogs and social networks are just tools. Before the Sale. Be transparent.

Trust Marketing 100

Trust Marketing Business Transparency Social Networks 100

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Treating social media as a silo.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Marketing Insider Group

AUGUST 16, 2011

A vendor who believes in this may as well claim, “Christmas trees cause Christmas.”. PR & Social media outreach on a consistent basis. Find the right network. Target social networks that are relevant. Therefore 2,000 leads will generate two sales.”. Track results.

Work Management 100

Work Management Marketing Management Word of Mouth Paid Search Agency 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO).

SEO 100

SEO Digg Consulting Social Networks 100

WebMarketCentral

DECEMBER 18, 2007

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. With that in mind, here are four ways B2B vendors can use social media to spread their messages. Get connected on Facebook and LinkedIn.

PR 20

PR Social Networks B2B Tagging 20

KoMarketing Associates

FEBRUARY 23, 2016

Here are 5 tactics for you to consider: Social Media Engagement. Social media offers a huge opportunity for B2B marketers to connect with their existing database of customers, partners and/or vendors to create awareness and build relationships online. One of the most effective social media platforms to do this is Twitter.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. We can expect other marketing automation vendors to follow quite quickly.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Content Standard

MARCH 1, 2018

It’s great news for a brand that has been mired in bad PR about its role in fake news and the scourge of Russian bots. And Twitter isn’t the only social network making huge strides: In the same quarter, Snapchat crushed analyst revenue projections, raking in $286 million in revenue when experts anticipated a modest $30 million.

Forecasting 40

Forecasting Twitter Allocation Brand Identity 40

Strategic-IC

APRIL 6, 2022

And with the rise of social networks, it’s becoming even more difficult to know who is engaging with your brand in the shadows. Social platforms such as LinkedIn, TikTok, etc. They travel through the sales funnel, untracked. Some examples of Dark Funnel channels include: Third-party sites. Word of mouth. Online communities eg.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Canadian Marketing Association

FEBRUARY 11, 2016

A popular approach, also described in David Meerman Scott’s “New Rules of Marketing & PR”, is to think of your audience in terms of a persona which includes: fictional name (e.g. trusted websites or social networks. Margaret or Patrick). title/role. motivations and challenges. key influencers.

Business 48

Business Tips Word of Mouth Content 48

Buzz Marketing for Technology

MARCH 9, 2011

After all customer service is the new PR and it also provides a great ROI! Negative mentions are actually a great opportunity for you to engage and turn the situation from adversarial to something more like an advocate. If you can find, respond and delight those customers that speaks volumes for your customer service.

Social Media 100

Social Media Media Marketing Management BtoB 100

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# The lessons?

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Ambal's Amusings

OCTOBER 12, 2009

Joe, founder of client-vendor matching site Junta42 , is co-author of the highly praised book Get Content Get Customers , recognized as THE handbook for content marketing. Jonathan Kranz: My role in the Playbook begins with a cool social networking story. Bridging the Gap between Seller and Buyers through Social Media Marketing.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. iLinc is a vendor and partner of my company’s. Why Social CRM Needs to Be Less About the Social and More About the Customers Author: Kevin Troy Darling on Convince & Convert [.]

Social Media 123

Social Media Work Management Marketing Management Media 123

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Third is an old lesson but an eternal one: meet the needs of customers.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. The ROI of many Enterprise 2.0 technologies can be relatively easily derived. Im Jay Baer.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Variance = Most solutions have some form of this capability, but the scope and depth of the feature varies greatly across vendors, so check to make sure your vendor has what you need.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

NOVEMBER 28, 2012

Additionally, about 25 percent of respondents say they don’t know how their company plans to use social media marketing in the future. Still, about 23 percent of respondents say that social media is not under the control of any one department. Marketing/Comm/PR. Art/Creative/Design. Finance/Acctng. Business Dev. Web/Internet/IT.

B to B 40

B to B Paid Content Social Media CMS Development 40

Webbiquity

AUGUST 9, 2016

Bookmark an article by an influential journalist, for example, and BuzzStream will automatically pull in any email addresses and social profiles associated with that journalist. ” — PR Daily (PR Tools). Pricing: contact the vendor. Pricing: contact the vendor. Pricing: contact the vendor.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Webbiquity

APRIL 10, 2017

” — The Social Media Hat. Pricing: contact vendor for pricing. Showcase reviews: The Social Media Hat. ” — The Social Media Hat. Pricing: contact vendor for pricing. Showcase reviews: The Social Media Hat. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.”

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Online Marketing Institute

JULY 9, 2009

While this is partly true, its also apparent that certain individuals within an organization emerge as champions of social media. They may recognize that their customers and partners have become engaged in social networks and online communities. Like traditional PR activities (i.e. Government is Where It’s.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Hubspot

NOVEMBER 10, 2015

Specifically, we asked our survey respondents to rate the following marketing tactics on how overrated they think they are: blogging, social media, sales enablement, collateral development, SEO, email marketing, traditional paid advertising, online paid advertising, and PR. Here's what we found.

Paid Content 28

Paid Content Tactics Top of Funnel Advertising Agencies 28

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) Here's some research on how to do that. technologies." technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Convince & Convert

JUNE 7, 2010

A Lot of Lessons in Delivering Happiness There are some excellent takeaways in Delivering Happiness , especially around the thin line between success and failure, how to treat business partners and vendors, and ways in which Zappos continues to build a family-like culture among hundreds (perhaps thousands) of employees. Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Sword and the Script | B2B

JULY 19, 2022

Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Just 27% said most vendors are honest most of the time.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

The Effective Marketer

JUNE 21, 2009

Veredict: If you are new to social networks, community building, etc. For those that already use social media sites personally and just want to take it to the next level and include their business in the social media space, the presentation is a starting point, but it only tells you some of the basics.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Biznology

SEPTEMBER 25, 2017

Surprisingly, most of the tech used is familiar, like email, chat and video phone calls: In frequency of use order, the most used collaboration media are email (98%), chat apps (53%), group project management (34%), and workplace social networks (29%). Your trusted vendors focus on connected consumption’s new visible marketplace.

Work Management 162

Work Management Marketing Management Lead Ranking Ad Frequency 162

Webbiquity

MARCH 23, 2017

Collect and curate content from across your social networks; Paper.li automatically organizes the stories into a digital “newspaper” that can be socially shared or used on your website or in newsletters. ” — Maximize Social Business. ” — PR Daily. Showcase reviews: PR Daily.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

WebMarketCentral

OCTOBER 24, 2008

This is all good—vendors can get valuable feedback from the right sample groups based on accurate LinkedIn profiles, LinkedIn gets another revenue stream, and participants get token rewards. But it seems to me there may be an opportunity missed here.

Linkedin 20

Linkedin Customer Surveys Sample Blogger 20

Hubspot

OCTOBER 12, 2012

It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Early in its fourth season, the network piloted "OxygenLive" on the East Coast.

Examples 28

Examples Work Management Advertising Agencies Marketing Management 28

Sword and the Script | B2B

NOVEMBER 30, 2021

About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown. More than half of respondents (52%) “said the buying cycle has gotten longer for new vendors – but just one in three (32%) “said it’s longer for existing vendors.”.

Sales Cycle 66

Sales Cycle B2B Sales Peer-to-peer B2B 66

WebMarketCentral

JULY 16, 2008

Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. Marketing brochures they can get from the vendor. Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. And it's bad for readers. So what do bloggers want?

Blogger 20

Blogger Digg PR Tagging 20

Hubspot

JANUARY 12, 2012

Do they use the web for personal reasons and have accounts on popular social networking sites like Facebook, LinkedIn, and Twitter? Since you may not need so many specialists just yet, erring on the side of vendors at this stage is wise. Digital: Do they understand how the internet works and how businesses can leverage it?

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Work Management 28

Webbiquity

JULY 10, 2018

Technology changes: Even five years ago, not having a mobile-friendly website wasn’t that big of a problem for most B2B vendors. Social sharing: There are lots of options for adding social media sharing buttons to your posts or pages, encouraging and making it very easy for site visitors to share your content with their networks.

Paid Content 213

Paid Content CMS Development Design Optimization 213