NetLine

DECEMBER 12, 2022

Our Chief Strategy Officer, David Fortino , was recently invited to be a guest on The Healthtech Marketing Podcast to discuss NetLine’s 2022 State of B2B Content Consumption and Demand Report for Marketers. . This is another must-listen podcast for anyone who is interested in how content can drive more meaningful outcomes via content.

Top of Funnel 52

Top of Funnel B2B Marketing B2B Advertising Funnels 52

Marketing Insider Group

JANUARY 27, 2020

A content strategy? That’s the power of a robust content strategy. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. Give me a break, you say.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Like any growth strategy, the success of thought leadership should be measured in several ways to evaluate the success of topics, mediums, and channels.

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Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. 2024 is poised to be a revolutionary year for B2B marketers.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Content will be passed over if it isn’t useful or trusted.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Outgrow

FEBRUARY 5, 2024

We recently interviewed Vitor Asseituno for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Let’s give the KPI to adapt to all protocols. I remember talking to one of our marketers and said, well, let’s do a webinar. So let’s do a good webinar.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Planning 52

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. Today’s resumes are more than a laundry list of past jobs and responsibilities. Highlight thought leadership works.

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Personalization Tips Brand Identity Branding 130

MindFire

MARCH 31, 2022

From the pandemic, and its lasting effects – the great resignation, paper shortages, supply issues, and inflation. You don’t need to be powerless if you develop strategies around the top issues impacting your company. This rapid disruption forces you to think differently. Oh Sh@*t, Now What? appeared first on MindFire, Inc.

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Webinar Metrics Paper Organic Leads Tips 98

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. These alternatives offer new avenues for connecting with modern audiences who are actively seeking out information that solves their problems. Double whammy! Let’s dive in.

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Paper B2B Marketing Planning Screencast 54

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. Demand gen” allowed marketers to either replace the lost or compromised channels of in-person meeting and live events, or it allowed marketers to give a shot in the arm to their entire B2B strategy. But there were some bright spots.

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Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. They can help you understand the needs and motivations of customers and users to inform strategies and tactical decisions. Common offerings include webinars, white papers, user communities and user conferences. These are worth following.

Work Management 106

Work Management Marketing Management Training Vendors 106

Crimson Marketing

OCTOBER 16, 2014

How do you select themes, determine your content mix amongst white papers, webinars and case studies? Meagen holds a MBA in Strategy and Marketing from Yale University’s School of Management. Demand Generation Podcasts' Content is Key: How do you build the right content for each buyer persona? Meagen tells us how.

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Demand Generation Agencies Demand Generation Demand Top of Funnel 100

B2B Marketing Directions

JANUARY 7, 2024

They can read blogs, white papers, and ebooks, watch videos, listen to podcasts, and attend webinars. Last year, generative AI became an important topic of scholarly research, and that will likely continue this year. In 2023, I published eleven book review posts.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. That means your strategy should be to talk to your prospects like people, not like a business. Write extensively about your mission and the problems you solve.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Golden Spiral

APRIL 18, 2019

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. We’ve pulled together our list of the best resources to support your B2B tech product strategy.

Work Management 102

Work Management Marketing Management Research Organization 102

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Figure 1: Example of Research Report Cover.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs. Examples include email newsletters, webinars, and social media posts.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Content4Demand

SEPTEMBER 21, 2018

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. by Alicia Esposito, Content Strategist.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Hinge Marketing

FEBRUARY 27, 2020

With so few companies taking advantage, primary research can be the secret weapon in your content strategy. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). On-demand webinars — Webinar binge and chill?

Distribution 118

Distribution Promotion Research Webinar Metrics 118

BOP Design

AUGUST 19, 2019

Strategies to Build Brand Awareness. Craft Retargeting Strategies for Website Visitors. This can be a webinar, white paper, case study, interview, article, guide, podcast, or video. Once you have crafted the content, you and your strategic partner will benefit from exposure to each other’s audience.

Paid Content 68

Paid Content B2B Marketing Webinar Metrics B2B Thought Leadership 68

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Do Keyword Research That Helps You Target New Prospects.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Hubspot

MARCH 16, 2017

This post details everything you need to know to start a podcast -- from the equipment and technical aspects to the promotion and distribution. Why Start a Podcast? There’s a plethora of research to back up my own personal belief in the power of podcasting. million podcast listeners.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Statistics 75

Litmus

MAY 18, 2020

In this webinar, we walked through how you can leverage the power of an email first approach to bring out the most strategic part of your team. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! Like so much in email marketing, it all depends….

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Webinar Metrics Email Marketing Planning Budget Programs 46

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 50,000: Launch an audience research and partial website redesign project. CMWorld Click To Tweet.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Zoominfo

FEBRUARY 5, 2021

That might include watching your product videos, reading blog posts or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar. They might fill out a form to register for a webinar or download an ebook. an email or call). Thank you, Marketing ).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Outgrow

AUGUST 6, 2021

Giveaways on social media work best as a top-of-the-funnel lead generation strategy. Through these, you give your audience what they don’t have – your best practices and the secret sauce behind your profitable campaigns. . Podcasts, interviews, and webinars are interesting lead generation techniques.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

ClearVoice

SEPTEMBER 4, 2020

A full 92 percent of marketers who use video say video content is an important part of their marketing strategy. A full 92% of marketers who use video say that video is an important part of their marketing strategy. A full 86 percent of content marketers use blogging as part of their marketing strategy. Edison Research ).

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Statistics Emarketing Content Marketing Paid Search Agency 111

The ABM Agency

AUGUST 30, 2020

So if you’re targeting more than one account and your creative team has already hit its bandwidth, your ABM strategy has to change. Start with a webinar ? Your webinar takes effort to produce; don’t let the amazing content generated in real-time die out. Use them in a blog post, email, programmatic, white paper, or e-book.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

Hinge Marketing

JANUARY 5, 2023

Inbound content marketing is a marketing strategy that involves creating and sharing valuable and relevant content with a target audience for the purpose of educating them on your individual/corporate expertise and capabilities. Oftentimes this is the weakest part of a content marketing strategy. So journey with me!

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Content4Demand

OCTOBER 27, 2020

You can use this data in so many ways, like: Bottom-funnel nurture emails Callouts for middle-funnel and bottom-funnel content Fodder for display ads and social posts Context for podcast ads These are immediate, quick-turn applications, but community input should be used to guide your broader content decision-making, too.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

ClearVoice

AUGUST 14, 2023

Traditional vs. modern recruitment strategies Traditionally, talent acquisition primarily revolved around job listings and recruitment agencies. Your content marketing strategy should include in-depth technical articles, research papers, and case studies that provide valuable insights into challenging problems and how to solve them.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. Firstly, it’s intangible.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Outgrow

SEPTEMBER 15, 2022

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! So looking at more experimental AD channels, looking at more things like partnerships and events, and how to use white papers and webinars and that sort of thing to scale conversions.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Contently

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. How have the last few months and this amazing movement for racial and social justice impacted the podcast?

Work Management 114

Work Management Marketing Management Brand Identity Branding 114