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Opt In, Opt out – 5 Trends in Mobile Advertising 

Martech Advisor

Privacy Measures Will Continue to Spark New Identity Solutions, Such as Internal DMPs. As a result, I believe we’ll see even more companies start to merge and create their own solutions to identity tracking and targeting. Opt-Out Is the New Default Choice, Making Active Engagement Even More Valued.

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Introducing New Opt-Outs by Communication Channels

Outreach

For a long time, these levers were “all or nothing,” with unsubscribe or opt-out requests completely removing the prospect from all channels. But this “one strike and you’re out” approach represents a lot of missed opportunities to connect through different avenues. There hasn’t been a good solution for sellers--until now.

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The New Era of Digital Advertising: Unpacking Identity Solutions

Digilant

Next up we’re diving into another critical piece of the post-third-party cookies puzzle: alternative identity solutions. Identity Solutions Demystified: How They Work and Why They Matter To levelset understanding throughout the remaining conversation, de Leon kicks off the discussion by asking: What are identity solutions?

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3 privacy-centric solutions for marketing compliance

Martech

states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. We must adopt privacy-centric marketing solutions to cater to changing consumer demands. This year will see a renewed emphasis on regulatory compliance as five additional U.S.

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DealSignal vs. Clearbit: Choosing the Right Data Solution

DealSignal

Whether you’re a small business owner, a marketing leader, or simply exploring data solutions, this article is tailored for you. Let’s dive in and find out if it’s really the better pick. Let’s delve deeper into the comparison to find out.

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Sitecore transitions core solution to a modern cloud architecture

Martech

Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. XP is typically purchased by customers as a managed cloud solution.

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Do Shipping Discounts Increase Sales in 2024? Challenges & Its Solutions!

Huptech Web

Customers can opt to add more items to their cart to qualify for free or discounted shipping, thereby increasing the average order value, which can directly boost sales revenue. Differentiates Brand Image In a crowded market, offering shipping discounts can help a brand stand out.