Remove marketing-services
article thumbnail

Top 10 Email Marketing Tips for Financial Services

SendX

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. What Benefits Can You Get from Email Marketing as a Financial Advisor? In 2018, email marketing earned an average of $38 per every $1 spent.

article thumbnail

Marketers fume as Google Ads’ customer service hits ‘all-time low’

Martech

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years. This is] an all-time low for Google Ads customer service.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Apple’s Social Media Opt-Outs

Bluetext

Earlier this year, Apple rolled out a feature that allows end users to limit the personalization of ads delivered across their devices (iPhone, iPad, Mac, iPod). How Personalized Ads Work: In Apple’s words , “Apple delivers advertising helps people discover apps, products, and services while respecting user privacy.

Opt-out 26
article thumbnail

The marketer’s guide to state data privacy laws

Martech

This means marketers will soon have to comply with the regulations in 17 different states. That’s 17 slightly different headaches for marketers to deal with. Five are already in effect, 12 more will come online by October of next year. Gets 50%+ of annual revenues from selling or sharing consumers’ PI.

Privacy 122
article thumbnail

Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services.

article thumbnail

My Journey from Political Consultant to Marketing Services Director at Metadata

Metadata

This will sound crazy, but Metadata’s platform and Agency Services (s/o James) saved my job at Own (formerly OwnBackup). I loved it so much that I decided to wave goodbye to my political career and say hello to one in digital marketing, first at AppleCart and then at Own. I set out to break Own into untapped markets.

article thumbnail

How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. Average at best.

Open Rate 213