Optinmonster

FEBRUARY 13, 2025

How Neuromarketing Impacts Lead Generation & Sales Neuromarketing Techniques You Can Use Today How to Apply Neuromarketing to Your Website for More Conversions Ethical Considerations: Persuasion vs. Manipulation The Future of Neuromarketing in Digital Marketing What Is Neuromarketing? Thats where neuromarketing comes in.

Marketing AI 98

Marketing AI Top of Funnel Urgency Marketing Lead Scoring 98

Single Grain

JUNE 23, 2023

Email marketing remains one of the most powerful tools for businesses to connect with their audience and drive conversions. However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. When subscribers eagerly anticipate your emails, they are more likely to open them.

Open Rate 97

Open Rate Email Marketing Marketing & Strategy Marketing Strategy 97

illumin

JUNE 12, 2025

Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. Experiences and personal touches are gaining traction, with more consumers opting for outings, self-care items, and subscription boxes. Here are some trends shaping Father’s Day advertising for 2025.

Advertisements 74

Advertisements Advertising Trends Opt-out 74

SendX

JULY 16, 2020

MarketingSherpa: Email marketing chart What can you do? Segment your email list As a rule, segmented email campaigns enjoy 9.37% lower unsubscribe rates than non-segmented ones. Elaborate on the content When the content of your emails doesn’t resonate with the subscriber’s feelings, they may choose to opt-out. What can you do?

Opt-out 195

Opt-out Opt-in Burn Rate Urgency Marketing 195

Zoominfo

DECEMBER 20, 2019

For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. The budgeting process is top of mind for our target market during October-November (and we want to get in during budget planning!).”. XX email marketing trends you must know.” What’s Hot in Cold Email Subject Lines.

CAN-SPAM 243

CAN-SPAM B2B Zoominfo Open Rate 243

SendX

JUNE 12, 2020

Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. With email marketing, you own the content, list and all your data. It’s one of the most measurable ways of marketing. Use of words that will invoke excitement, urgency or exclusivity.

Email Marketing 195

Email Marketing Analytics Click Rate Open Rate 195

Act-On

OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

SMS 244

SMS Advertising Mediums Work Management Marketing Management 244

Zoominfo

MAY 19, 2020

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

Deliverability 244

Deliverability Top of Funnel CAN-SPAM Best Practices 244

Zoominfo

JANUARY 14, 2019

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. But, surprisingly, only 57% of marketers actually use this type of campaign ( source ). Email marketers have three options when it comes to inactive email subscribers.

Zoominfo 166

Zoominfo Open Rate Marketing Automation Services Click Rate 166

Litmus

OCTOBER 31, 2024

For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy.

Work Management 90

Work Management Marketing Management Deliverability CAN-SPAM 90

Martech Advisor

JANUARY 15, 2020

Despite the growth in the number of information sharing channels, email marketing is still regarded as the best laser focus tool to approach prospective parties and clientele. Read on to get the recommendations by Morris Edwards, Web developer & Marketing Strategist,Awebstar. Practice double opt-in. Let's get started!!

Response Rate 118

Response Rate Email Marketing Open Rate Urgency Marketing 118

Hubspot

JUNE 27, 2018

This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. Email Marketing Best Practices of 2018. Use Incentives to Increase Open Rates.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

SalesIntel

OCTOBER 30, 2024

Whether you are nurturing leads , onboarding new customers, or re-engaging with inactive contacts, a well-planned email sequence ensures your messages are delivered at the right time with the right content. Why Is Email Cadence Critical for Conversions? An optimized email cadence is more than just sending follow-up emails.

Conversion 52

Conversion Top of Funnel Lead Ranking Marketing Qualified Leads 52

Orange Owl Blog

APRIL 3, 2025

B2B Marketing The Transformative Role of AI in B2B Email Marketing Vivek Goel April 3, 2025 Share : Table of Contents Introduction Email marketing remains one of the most effective communication channels for B2B businesses. This highlights the growing importance of AI in email marketing.

Email Marketing 52

Email Marketing B2B Marketing Enterprise Management Work Management 52

sagefrog

FEBRUARY 17, 2025

Email marketing is one of the most valuable ways to generate leads, nurture relationships, and drive revenue, but only if its done right. B2B vs. B2C Email Marketing Not all email marketing strategies work the same way. The first step in building effective campaigns is understanding these key differences.

Email Marketing 52

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Anything Goes Marketing

OCTOBER 11, 2006

If you're new to the world of email marketing then I have a few good resources for you! For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". DM News has published their " Essential Guide to Email Marketing ".

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Text messaging. Direct mail.

Template 144

Template Email Marketing Blast Campaigns Planning 144

Optinmonster

NOVEMBER 27, 2023

As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy. So how can you get some new ideas, fast?

Copywriting 116

Copywriting Template Work Management Marketing Management 116

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Globally, email has an inbox placement rate of about 83% , which is OK. Because your emails are winding up in spam folders. Want to jump ahead? Spam Filter Testing and Spam Checkers.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Content Marketing Institute

SEPTEMBER 27, 2018

The urgency and intimacy of text-based marketing make it attractive to businesses. However, when done strategically, respectfully, and in a contextually relevant way, Ardath Albee, CEO of Marketing Interactions Inc., says the profitable benefits of SMS marketing easily supersede the most common pitfalls of this unique channel.

SMS 111

SMS Planning Marketing Automation Services Opt-out 111

Zoominfo

DECEMBER 20, 2019

For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. The budgeting process is top of mind for our target market during October-November (and we want to get in during budget planning!).” XX email marketing trends you must know.” Offer new information.” “XX

B2B 130

B2B CAN-SPAM Zoominfo Open Rate 130

Optinmonster

MAY 29, 2024

Over 25+ million websites use one of my marketing products to grow and compete with the big guys. million small businesses use us to drive their email marketing campaigns! I know a thing or two about how to grow and market a business. What is Email Marketing? What is Email Marketing?

Enterprise Management 105

Enterprise Management Email Marketing Work Management Marketing Management 105

Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. If your message isn’t relevant to them, why would they open it?

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing & Strategy Marketing Strategy Planning 98

Hubspot

JULY 22, 2024

According to Finances Online, 64% of recipients decide to open or delete emails based on subject lines — so how you structure your subject line is pretty high stakes when crafting business emails. I totally understand how important these emails are, but I don't know where the heck to start with them!” It's relatively self-explanatory.

Template 78

Template Ideal Customer Profiles Work Management Marketing Management 78

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. How do you structure an email marketing campaign? What makes an email marketing campaign successful? What makes an email marketing campaign successful? Does that sound familiar?

Email Campaigns 65

Email Campaigns Webinar Metrics Top of Funnel Campaigns 65

Optinmonster

NOVEMBER 9, 2023

Among the many email marketing metrics available to check the effectiveness of your email marketing campaigns , the one that stands out in particular is email click-through rate (CTR). If you want to learn how to improve CTR and understand what email click-through rate is, this blog is for you.

Click Rate 98

Click Rate Email Marketing CTR CAN-SPAM 98

Martech Advisor

OCTOBER 31, 2019

93% of B2B marketers use email to distribute content, according to Content Marketing Institute. If you’re looking to improve your email marketing results, implement these five email marketing best practices! In this article, we share five easy-to-implement email marketing best practices for your B2B brand.

Email Marketing 81

Email Marketing Practices B2B Marketing CTR 81

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost.

Conversion Rate 107

Conversion Rate Conversion Examples Marketing Analytics Tools 107

Roketto

APRIL 3, 2018

Learn About the Top Marketing Strategies in 2018. Aren’t sure where to start when it comes to email marketing? Continue reading to learn some key email marketing best practices. Continue reading to learn some key email marketing best practices. Begin at the beginning – the subject line. These few words matter a lot.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

Email Marketing 102

Email Marketing Marketing & Strategy Marketing Strategy Work Management 102

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Welcome emails are an essential component of your email marketing strategy. They should leave a positive first impression which will help contribute to higher engagement rates. What is a welcome email?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Hubspot

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. What is the conversion rate of social media? Source: 2016 Content Marketing Institute.

Paid Content 101

Paid Content Lead Ranking Lead Scoring Lead Gen 101

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions. What is email marketing?

Email Marketing 98

Email Marketing Campaigns Work Management Marketing Management 98

Sharpspring

SEPTEMBER 29, 2021

One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. Or worse, a bunch of spam reports.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81