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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 164
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Content curation for communication teams: your guide for external audiences

Scoop.it

If you’re part of a communications team for your company (including if you’re a one-person team, of course), you’ll love the power of content curation. With Content Monitoring, you can create content feeds based on: RSS feeds. Twitter user’s feed. Feed from a Twitter list. Email newsletter. YouTube channel uploads.

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Do Testing of Messaging and Offers.

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Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Pick an RSS tool.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation. It's here where I came across the term eco-marketer and I wanted to build on the excellent analysis that they have already provided.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

One of the common ways to look at this is subscribers to a blog or newsletter. By presenting this type of information for our customers, we were able to see “hockey stick” type growth in terms of content marketing ROI. It has to come from real people, with real opinions and personal passions. Twitter, Facebook, Linkedin, etc.

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Top 20 Content Marketing Online Courses and Certifications to Enroll in 2020

Martech Advisor

It helps you prepare a long-term content strategy, build a content creation framework, and generate content ideas. The course explains the content marketing ecosystem and how your personal brand impacts the company’s content strategy. The remaining modules focus individually on blogging, podcasting, and creating newsletters.

Course 87