Engage Your Readers With Interactive Storytelling

RockContent

Behind the curtains of our electrochemical brain activities, storytelling lays the foundation for developing our identity. As one of the best practices for Content Marketing , interactive storytelling works successfully in the most diverse scenarios. How to use Interactive Storytelling?

Storytelling Lessons From Kevin Spacey And House Of Cards

Marketing Insider Group

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. In Kevin Spacey’s keynote from Content Marketing World 2014 , he told a half hour story about the importance of storytelling using his own career as a vehicle and the stories of the actors he’s played along the way as the gasoline. So what advice does Francis Underwood have to dish on storytelling?

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How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. Why should you consider video in your strategy? Caption Your Video.

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What Marketers Can Learn about Brand Storytelling from Detroit’s First Chief Storyteller

Content Standard

Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling. The city hired journalist Aaron Foley as its chief storyteller—possibly the first position of its kind in the country—with the aim of lifting up diverse stories from everyday community members, the type of stories often ignored by major media outlets. On the Detroit’s Neighborhoods microsite, Foley has a platform to develop stories from across the city.

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. Why should you consider video in your strategy? Caption Your Video.

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts? And, here's why: Stories engage the brain through a phenomenon called neural coupling , causing brain waves in the listener to mirror those of the storyteller.

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5 Examples of Creative Healthcare Content Marketing

Contently

The audience can find an abundance of videos from day-in-the-life vignettes to lectures from current nurses. This is a great example of building a microsite around a cause. Could it include videos of underwater research and vintage Air Jordan sneakers collections? Through incredible storytelling and design, athenahealth’s publication Insight has been able to differentiate itself from other healthcare blogs.

The Ultimate Countdown: 10 Best Video Marketing Examples of 2014

Vidyard

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10. 2015 Update: Unfortunately, this video is no longer available through AT&T. You can’t ask for much more in a great social video!

7 reasons why HR managers struggle with employer branding – and a new way forward

Integrated B2B

We’re also addressing the need to be able to create videos, such as employee testimonial videos, at an affordable cost without compromising quality (i.e. So far, we’ve achieved our ambition of producing 10 videos in a single day of shooting, which is plenty of content to populate the video section of a good employer branding microsite.

A Comprehensive Guide to Using Video Before, During, and After Events

Vidyard

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. Video has become an increasingly important part of that work. ” Summary Video should be a critical part of any event.

A Comprehensive Guide to Using Video Before, During, and After Events

Vidyard

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. Video has become an increasingly important part of that work. ” Summary Video should be a critical part of any event.

10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

Content Marketing Institute

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience.

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Content Marketing for Engineers

Industrial Marketing Today

However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. video from Fluke Corp.,

How to Win at Content Marketing [New Playbook]

Content Marketing Institute

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Pre-produced video: Don’t Say Velcro, Say VELCRO®. HANDPICKED RELATED CONTENT: 10 Ways to Make Videos Your Customers Can’t Resist.

6 Tips to Boost Fan Engagement with Content Marketing [Sports Edition]

RockContent

One way to achieve this is through sending emails to fans with an exciting call to action that will drive more traffic back to your website or fan microsite. Create great content (and lots of video). Also, incorporate live video experiences into your content marketing mix, and be sure to live stream the experience to those fans around the world. Check out our on-demand webinar: Storytelling in Sports – Winning Fan Engagement Strategies for 2018.

Why Content Strategists Must Understand UX

Content4Demand

It is expanding to include crafting relevant, fantastic experiences for websites, podcasts, videos and other multimedia formats and platforms. Content strategists and content creators are seeing their worlds evolve.

#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

Gordian , a Vidyard customer, created a video series called “Job Order Contracting 101” that allowed the company to educate buyers through private content.

2013 B2B Content Marketing Awards

The Effective Marketer

Includes infographics, videos and resource links in an engaging design. Some posts also include videos from their documentary-style video series on “Network Effect” Runner-Up : General Electric Co. Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Category: Online Video.

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2013 B2B Content Marketing Awards

The Effective Marketer

Includes infographics, videos and resource links in an engaging design. Some posts also include videos from their documentary-style video series on “Network Effect” Runner-Up : General Electric Co. Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Category: Online Video.

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The Best Content Marketing of May: Brands, Take Note

Contently

Its suite of tools give storytellers the data and technology they need to tell important stories. In late May, the United Nations High Commissioner for Refugees did just that, partnering with Google on an elegantly designed microsite that details the political history and humans rights issues in Syria. What separates “Searching for Syria” from other types of service content is the depth of the storytelling.

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4 Big Shifts That Will Usher in a New Generation of Content Marketing

Contently

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. With an emphasis on true storytelling, the creative class is more open to working for them. In the past, brands created content two ways: in house or through an agency.

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails).

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Walker Sands Seattle Recognized for PR Work at 2019 PRSA Totem Awards

Walker Sands

Upon launch, the Walker Sands team deployed an integrated promotion strategy, which included robust media outreach, promotion via Nintex’s owned channels and the production of three 60-second videos detailing the most prominent broken processes in corporate America: employee onboarding , document mis(management) and customer pain points.

Building a Content Marketing Software Stack That Rocks – Part II: Content Creation Tools

DivvyHQ

Shutterstock – Shutterstock is a credit-based stock photo, video, and music website. Video. Just because you don’t have a Hollywood budget or skillset, that doesn’t mean you can’t produce some solid video content as a part of your broader content mix. Along with infographics and interactive content, customers across all business types are demanding more video. Video truly sweetens your program and improves engagement with target customers.

7 Creative Ways to Personalize Your ABM Strategy

PureB2B

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. This doesn’t have to be in your standard whitepaper format: Combine product videos with case studies relevant to the target account’s needs. Personalize your Website or Create Microsites.

10 B2B Content Marketing Predictions for 2019

Content4Demand

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. For example, we’ll see more brands throwing the slides out the window and doing more video-based webinars. Video will be more present across the buying journey. There is a common perception that videos are primarily used as attention grabbers early in the funnel.

What It Means to Get Branded Content Right

Content Marketing Institute

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone. And, because they are primarily audio- and video-driven , these efforts are well-suited for mobile consumption.

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Top 10 B2C Marketing Tactics to Use in B2B

SnapApp

It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. No section on storytelling would be complete without mentioning Chipotle: A Love Story. This microsite includes a short, animated film that is both touching and cute. Tactic 7: Educate With Explainer Videos.

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TOP 15 Content Marketing Agencies in South East Asia

Outgrow

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. From copywriting to videos, they cover it all.

Content and the Health Industry: A Guide to Success

ClearVoice

Videos. Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. These medical professionals have used social media and video to share perspectives.

Social Media for Nonprofits: Empowering Younger Generations to Take Action

Buffer Social

As part of the campaign, we created a microsite with Greenhouse PR, with different cooling case studies—from cool rooftops to farming innovations—and provided a nicely illustrated toolkit that can be used by anyone and everyone to start the conversation on sustainable cooling.

Is Your Website Architecture Telling the Same Story as Your Content?

Content Standard

Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. The nature of content architecture continues to be influenced by emerging immersive platforms, a growing emphasis on brand storytelling, and the cultivation of personalized experiences that let each user experience the content in their own way.

Are Your Customer Success Stories Being Heard?

SnapApp

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.” It doesn’t mean turning your back on storytelling at large, but rather making sure your story is being heard in a way that best connects and resonates with your listener. Video testimonials.

Is Your Website Working for Lead Generation and Inbound Marketing?

NuSpark

Landing pages and microsites are designed to generate leads. The site is not doing an optimal job of storytelling and getting me to offer my email address. Videos are compelling. How’s your website doing? . How do you think it’s doing? Is it performing to expectations? Do you even have expectations? How much did you spend on it? Measuring ROI? Was it written by internal staff, an outsourced tech writer, or a marketer?

Are Your Customer Success Stories Being Heard?

SnapApp

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.”. It doesn’t mean turning your back on storytelling at large, but rather making sure your story is being heard in a way that best connects and resonates with your listener. . Video testimonials .

Top 15 Content Marketing Agencies in Eastcoast, USA

Outgrow

Furthermore, it deals with infographics, website copy, video, and animations. It told to ban body odour through comical storytelling. The original video content became the best performing video for the brand. Likeable used empathetic storytelling in a video campaign.

How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Content Marketing Institute

Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. Winner: Best Motivational Video or Video Series. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. “What’s next for content marketing?”