Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary).

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Webbiquity

SEPTEMBER 28, 2022

Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics. This data helps brands to deliver targeted advertising on social media platforms.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. E-E-A-T”); relevant internal and external links; and video, graphics, and other visual media. These should be specific to social media messages so when prospects click on the post, they land on a relevant page.

Top of Funnel 259

Top of Funnel Sales Qualified Leads Leads Lead 259

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Optimize Your Social Profiles.

Social Media 96

Social Media Media B2B Tips 96

Eric Mower + Associates

JANUARY 30, 2019

Social media influences travel decisions for more consumers than ever — with numbers as high as 77% and 84% among millennials and Gen Z ( Expedia ), respectively. That means without a paid component to their social strategy, travel brands are no longer likely to reach their target audience and drive business. That bit.ly

Social Media 64

Social Media Rules Social Marketing Media 64

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 110

Social Media Paid Content Media Business 110

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Of the advisors who have embraced social media to find new clients, it’s been a major success. Social media is not something to ignore anymore!

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Crimson Marketing

NOVEMBER 17, 2014

So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today. Pernille explains why making that comparison is part of a smart social media strategy. Digital Marketing Podcasts'

CMO 100

CMO Social Media Social Marketing Psychographics 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

ClearVoice

MAY 7, 2024

Image source: Mailchimp Psychographic Segmentation Psychographic segmentation digs into the deeper psychological traits and behaviors of your audience, like their values, characteristics, and lifestyle choices. You can include audience interactions with your ads, social media posts, and branded content. Brand interaction.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Psychographics Work Management 52

Marketing Insider Group

APRIL 10, 2024

For instance, generating leads may mean leaning into a social-media first campaign while increasing conversions may mean launching a referral program. If so, you could utilize Google Analytics or Quantcast to get a better sense of your audiences’ psychographic profiles. Are you looking to generate leads or increase conversions?

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Contently

APRIL 6, 2023

percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort. The message resonated with women, resulting in the following: 36.8

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Directive Agency

MARCH 6, 2017

The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” Does Social Media Generate MQLs? Social media advertising, when used as a supportive channel, has an immense opportunity. Short Timeline + Small Budget.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Webbiquity

FEBRUARY 25, 2020

Psychographics: What do they are about? Do they likely spend time on social media for business, and if so, which platforms? Are they likely to manage a team or be individual contributors? What factors determine their compensation? What are their frustrations at work? What will it take to make them want to change?

Top of Funnel 237

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 237

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 97

Webinar Metrics Tips Marketing AI Social Media 97

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. AI-generated content, also known as machine-generated content, refers to text, images, videos, or any other form of media that is created with the assistance of Generative AI chatbots.

Generation 99

Generation Psychographics Content User-Generated Content 99

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

JANUARY 25, 2024

It is trained on marketing prompts, audience psychographics, and campaign objectives, and delivers on-brand and human-sounding copy in seconds. TamTamy Reply’s AI Live Posting uses generative artificial intelligence and automation to support the creative and editorial activities of social media teams.

Marketing AI 79

Marketing AI Paid Search Agency Lead Ranking Psychographics 79

Contently

OCTOBER 18, 2023

click-through rate , while the average social media click-through rate is even worse at 1.2%. Rather than bothersome, their social media retargeting ads feature products that genuinely catch your eye. Psychographics: What are their values, beliefs, goals, and interests? Motivations : What drives their behavior?

Marketing Analytics Tools 78

Marketing Analytics Tools Top of Funnel Personalization Content Marketing 78

SmartBug Media

APRIL 6, 2023

The following are typical components of buyer personas: Demographics Behavioral patterns Professional status Psychographics or motivations Pain points and challenges Influences and information sources Buying preferences Purchasing process Below, we’ve outlined a few of our favorite “low touch” ways to do persona research. Ask the interwebs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

6sense

NOVEMBER 11, 2021

We’ll share even more today, and they’ll all focus on how Slintel finds and leverages psychographic data. Psychographic signals at the account level can accurately capture how a company “thinks,” or what it finds important at any given moment (even down to which charitable causes it supports). Psycho- what -ic Data?

Webinar Metrics 62

Webinar Metrics Psychographics Marketing Analytics Tools Outreach 62

Heinz Marketing

FEBRUARY 20, 2023

It includes demographic information, such as age, gender, and location, as well as psychographic data, such as values, motivations, and pain points. For example, if their audience is active on social media, social media ads should be the obvious choice.

Paid Search Agency 99

Paid Search Agency Spending Ads Companies 99

Hubspot

OCTOBER 28, 2013

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Salesforce Marketing Cloud

JANUARY 4, 2024

You can collect data about demographic information (age, gender, location), behavioral data (purchase history, website interactions), and psychographic details (interests, values, lifestyle) by using analytic tools and CRM software. If your drip campaign spans multiple channels (email, social media, etc.),

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

JANUARY 26, 2024

Dig deeper: How to make your ‘ideal customer profile’ more ideal Advanced ways to build precise customer profiles While general demographic, firmographic, psychographic and behavioral data can be enough to create an ICP, not all companies are sure who exactly they want to target.

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Enterprise Management Work Management 116

The Marketing Blender

MAY 13, 2024

ABM allows you to build a lot of trust fast, especially if you take the time to become a “social CEO” with a powerful viewpoint, a consistent online presence, and a loyal social following. “In professional services, being a thought leader can be really important and social media is a wonderful place to leverage this.

Marketing Budget 98

Marketing Budget Service B2B Marketing B2B 98

Salesforce Marketing Cloud

MARCH 7, 2024

Psychographic segmentation Psychographic segmentation is all about lifestyle, interests, values, attitudes. I also monitor social media interactions and track email engagement metrics. Shoppers in Alaska during November are likely more interested in down coats than shoppers in Miami, right?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Hubspot

MARCH 27, 2023

Segmentation helps clarify who you’re selling to, based on a variety of factors such as demographics, psychographics, lifestyle traits, and behavior. Social media marketing: According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat-to-very effective for their company this year.

Service 86

Service Purchase Intent Landing Pages Psychographics 86

The Marketing Blender

MARCH 22, 2024

The psychographics of your audience is where you will find the levers that will move marketing forward. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. Understand their needs, pain points, and decision-making processes.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

TowerData

JUNE 17, 2022

Starting with your existing list of email subscribers, you can: Gain important demographic, psychographic and purchase data about your customers. Find alternate points of contact for your subscribers, including postal addresses and social media profiles. Validate email addresses and scrub your list.

eCommerce 52

eCommerce Psychographics Validation Ideal Customer Profiles 52

Biznology

SEPTEMBER 4, 2018

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Did they come from Google, social media, an email, and ad, or a link from another site? Behaviors : What did the visitor do? Demographics : Who is the visitor?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Anteriad

MAY 31, 2023

Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. Take them one at a time, or assign them around the ABM team: Engage accounts on social media and share helpful information and relevant content you’ve created.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Digilant

OCTOBER 25, 2023

Additionally, you’ll avoid wasting media dollars on uninterested, unsuitable consumers, or existing customers. Gen Z college students spend at least four hours a day on social media. We know that the Gen Z consumer prioritizes a good deal and uses social media as their main form of media consumption.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

Optinmonster

APRIL 10, 2024

Social media, email marketing, and customer support are three channels that enable you to ask people questions and survey large audiences. By being empathetic, you can tweak your motives, your message, and how you deliver that message. A great way to become more empathetic is by going through an empathy mapping exercise.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89