The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Conductor

OCTOBER 20, 2020

We have access to more digital tools than ever, but search continues to be the most used, especially in the beginning of our unique researching and buying journeys. In fact, 93% of online experiences begin on a search engine. billion searches a day, companies have a lot of opportunities to get found.

Paid Search Agency 77

Paid Search Agency Organization SERP Marketing & Strategy 77

PureB2B

APRIL 27, 2021

It is in this context that some practitioners of content marketing look down on SEO. But, surprisingly, the SEO practice has matured significantly in the past ten years, and so have search engine algorithms and search engine marketing. You’ll need your content to rank high on SERPs.

SEO 62

SEO Content Marketing Content Paid Search Agency 62

PureB2B

APRIL 27, 2021

It is in this context that some practitioners of content marketing look down on SEO. But, surprisingly, the SEO practice has matured significantly in the past ten years, and so have search engine algorithms and search engine marketing. You’ll need your content to rank high on SERPs.

SEO 62

SEO Content Marketing Content Paid Search Agency 62

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

SocialPilot

JUNE 8, 2024

Help Identify Gaps in Your Products and Services Customer feedback on a review platform not only helps improve the SERP ranking but also influences the buying decision. Moreover, many Google Reviews can significantly boost a business’s search ranking, enhancing its online visibility and potential customer reach.

Google 83

Google Work Management Ideal Customer Profiles Business 83

Hubspot

DECEMBER 22, 2020

These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. It's important to understand the intent behind search terms, because you want to avoid keyword traps. PPC is one of SEO's most powerful tools — and vice versa. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Conductor

OCTOBER 28, 2019

What can they help you achieve with your marketing? SEO stands for search engine optimization. SEM stands for search engine marketing. Search engine marketing is the full umbrella of search marketing. SEM includes paid search and organic search. What is SEO?

SEM 68

SEM SEO Long Tail Marketing SERP 68

ClearVoice

OCTOBER 5, 2021

The subject line … ‘Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor.’ That email legitimately validated my worth and value as a content marketer (Thanks, Michael Brenner!). Years later with my own firm, content marketing has become widely accepted. Google says the No. Bing = 5.56%.

Lead Ranking 105

Lead Ranking Top of Funnel Lead Scoring Google 105

Webbiquity

SEPTEMBER 5, 2017

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. It’s always important to remember that no matter how good your rankings, the top 2 or 3 or even 4 results are likely to be search or shopping ads. They will inevitably cut into the click-through rates of top-ranking pages.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Televerde

DECEMBER 14, 2020

Lead generation is an essential part of any marketing program. In fact, not surprising, the top priority for marketers is lead generation. Content Marketing. Content marketing is the bread and butter of your lead generation strategy. Email Marketing. Organic Search. Yes, you heard that right – 4,200%.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

ClearVoice

JUNE 2, 2023

Another potential advantage of the Yahoo search engine is that algorithms are not updated frequently as with Google. Bing Bing powers Yahoo search so you can take advantage of both search engines with similar standards. Think about not just keywords but user search intent. So, it’s worth looking at.

Privacy 64

Privacy Cross-Selling SEO CAN-SPAM 64

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Convince & Convert

OCTOBER 8, 2015

It seems like we see a Wikipedia result in nearly every search result page (a.k.a. “SERP”). For that reason, I took the analysis deeper, and analyzed the presence of Wikipedia in the SERPs by specific ranking position. This would clearly result in a reduced amount of search traffic to the site. That’s 7.33

Wikipedia 147

Wikipedia Google SERP Business 147

Choozle

MAY 5, 2021

While there are other search engines, Google dominates the marketing world with Google Ads (formerly known as Google AdWords). Since paid search ads are based on the explicit need of the users, rather than on implicit information and behaviors, search ads target lower funnel audiences and can increase click and conversion rates.

Paid Search Agency 52

Paid Search Agency Advertisements Advertising Top of Funnel 52

KEO Marketing

SEPTEMBER 28, 2017

Search engine optimization “experts” seem to be a dime a dozen in today’s overcrowded digital marketing space. A good SEO expert also understands how search engines work. They should also be able to keep up with major search engine algorithm changes or updates. Search engine results take time.

Optimization 48

Optimization Paid Search Agency SERP SEM 48

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. I have developed more than a dozen education modules, including my six-part Outside-In Search Marketing LiveLesson series, which I recorded and released through IBM Press.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. The reality is that unless you’re already one of the biggest, baddest brands out on the market, you’re probably not going to rank on the first page. Launch a Paid Search Campaign.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? Top Google Search Statistics in 2019. In 2018, Google properties owned over 90% of all searches.

Statistics 100

Statistics Google Click Rate Adwords 100

KoMarketing Associates

MAY 15, 2014

While I had aspirations of becoming a world-famous sports writer (far-fetched), I didn’t realize the potential of applying my journalistic skills to B2B marketing until I interviewed for a content role here at KoMarketing, and then the light bulb lit up. In order to do this, we make sure to devote sufficient time to the research process.

Process 120

Process B2B Guidelines Paid Search Agency 120

KEO Marketing

OCTOBER 31, 2017

Structured data markup, or schema markup, helps you get enhanced listings on search engine results pages (SERPs). This markup assists search engines in understanding your website content so they can display information in a helpful way for users. For a branded search, Google can deliver a knowledge panel.

SEO 48

SEO Trends Multi-Channel SERP 48

KEO Marketing

SEPTEMBER 19, 2017

At KEO Marketing, we encourage clients to incorporate a number of SEO best practices every time they create a new page. Stay Relevant with Ongoing Keyword Research. Google has become much more intelligent when it comes to user intent behind search queries. These factors contribute to the remaining 50 percent of your rankings.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies Optimization 48

Adobe Experience Cloud Blog

OCTOBER 25, 2017

It also highlights that competition is stiff in search engine marketing. As marketers, we’re always looking for a way to get ahead of the competition. Tip #1: Use In-Market Audiences. Google collects a tremendous amount of search data on their users. More importantly, can we marketers use it?

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Build a keyword strategy based on your research.

PPC 101

PPC Template Work Management Marketing Management 101

QuanticMind

NOVEMBER 30, 2018

A recent study by market-research group Nielsen revealed that American adults now spend more than 11 hours per day watching, reading, or simply interacting with media online, up from nine hours and 32 minutes just four years ago. So, then, what is PPC? How does it work? And what are the benefits? Sounds easy, right? Well, not quite.

PPC 40

PPC Paid Content SEM Paid Search Agency 40

QuanticMind

OCTOBER 12, 2016

What were the best & worst of search engine advertising in 2016? Register for the webinar featuring Forrester Research and receive a free copy of the full report. Search engine advertising remains a challenging field that is constantly changing.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

seo.co

APRIL 11, 2021

The rise of Amazon and Amazon marketing made this clear. So whether you have a large marketing budget or not, listing your products on Google Shopping is a smart move because it can cost you as little as nothing. As you can see, Google Shopping is a dynamic service that offers several different ways to market your product.

Work Management 107

Work Management Google Marketing Budget ROAS 107

QuanticMind

NOVEMBER 9, 2017

SEM for B2B is a different space than consumer marketing. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

ConvertKit

AUGUST 14, 2018

Since we are commonly searching for products, services, and information on Google, we know other people in our audience are doing the same. Understanding how search engines work is one of the best investments we can make in our business because many purchases start with a simple search. SEO vs PPC.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

Paid Content 207

Paid Content Stats Marketing Budget Webinar Metrics 207

Bluetext

MARCH 25, 2020

As the world has changed in the blink of an eye, so has the way we market to consumers. According to a PWC study , 71% of respondents would rather use their voice assistant to search for something than manually typing their query into a search engine. How can you tell whether to focus your marketing efforts on SEO or SEM?

Paid Search Agency 27

Paid Search Agency SEM Advertising Agencies Planning 27

Moz

JULY 14, 2020

Create original research Write books Share novel ideas. Today is change and learning fast #MozCon #marketing pic.twitter.com/DH80dThomS — Jackie Jiménez (@Jackiecr86) July 14, 2020. The marketing funnel is broken, we all know that. Then, very kindly, Andy laid out exactly what to do to fulfill each aspect. Expert Insights.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Create original research Write books Share novel ideas. Today is change and learning fast #MozCon #marketing pic.twitter.com/DH80dThomS — Jackie Jiménez (@Jackiecr86) July 14, 2020. The marketing funnel is broken, we all know that. Then, very kindly, Andy laid out exactly what to do to fulfill each aspect. Expert Insights.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Create original research Write books Share novel ideas. Today is change and learning fast #MozCon #marketing pic.twitter.com/DH80dThomS — Jackie Jiménez (@Jackiecr86) July 14, 2020. The marketing funnel is broken, we all know that. Then, very kindly, Andy laid out exactly what to do to fulfill each aspect. Expert Insights.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58