Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Go agile with email marketing.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Martech

DECEMBER 8, 2023

They are also responsible for transparency. from generative AI; When working with proprietary data or assets, always turn on any privacy settings (ChatGPT for example). Researching, brainstorming and copy editing are all acceptable use cases for generative AI.

Marketing AI 84

Marketing AI Generation Privacy Protection Copyright 84

Zoominfo

JANUARY 18, 2023

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals.

Communities 130

Communities Zoominfo Promotion Privacy 130

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Legal hurdles can’t be the only standard for marketers, however.

Ethics 103

Ethics Work Management Marketing Management Paid Search Agency 103

Zoominfo

APRIL 20, 2021

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. The regulations must be followed by all sites that attract European visitors and puts limits on what organizations can do with personal data. .

Privacy 130

Privacy Zoominfo Advertising Benchmark Privacy Protection 130

Martech

APRIL 9, 2024

Dig deeper: Google is rolling out Topics-based tracking for Chrome Google’s thankless transparency Throughout the multi-year lifespan of the Sandbox, Google has — on the face of it — gone out of its way to offer transparency into its proposals and timeline (here’s the Web timeline as of April 2024).

Privacy 105

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 105

Heinz Marketing

JUNE 27, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. It’s no secret that the digital privacy landscape is changing. It’s been changing and evolving for several years now across the globe, and if you’re not paying attention as a marketer, you’re going to find yourself left behind with a hard road to catch up.

Privacy 80

Privacy Privacy Protection Opt-out Opt-in 80

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

Zoominfo

APRIL 20, 2021

The California Consumer Privacy Act (CCPA) gives consumers in California additional data privacy protections and control over how businesses use their personal information. The regulations must be followed by all sites that attract European visitors and puts limits on what organizations can do with personal data.

Privacy 100

Privacy Zoominfo Advertising Benchmark Privacy Protection 100

Sana Commerce

AUGUST 22, 2023

[Rotterdam, The Netherlands, August 2023] – Sana Commerce is happy to announce a strategic partnership with Usercentrics global market leader in the area of consent management platforms (CMP) for websites and apps. This collaboration signifies that Sana Commerce is dedicated to maintaining the end-user’s consent and trust.

Advertising Agencies 52

Advertising Agencies Enterprise Management Privacy Protection Work Management 52

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.”

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Are you looking for Marketing Envy wisdom? Catch up with us, we would love to help!

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Liveintent

SEPTEMBER 28, 2021

Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing. Despite this assault (disguised as a privacy move) on email marketing, we are confident that email will prevail as a vital mechanism for building relationships with your customers.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Cross-team visibility keeps individuals motivated to achieve goals, holds them accountable, and builds trust by enhancing transparency.

CMS Development 99

CMS Development Privacy Protection Open Rate Microsite 99

Brightedge

JULY 22, 2022

Customer behavior is less transparent. Customer Behavior Is Less Transparent. Digital marketing ushered in an unprecedented era of personalization. Much of the digital marketing landscape – advertising, email marketing, social media marketing, etc. Technical SEO Is Getting Harder.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Convert

NOVEMBER 30, 2020

In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA). What Marketers Need to Know About the CPRA.

Privacy 93

Privacy Advertising Agencies Privacy Protection Opt-out 93

SmartBug Media

AUGUST 23, 2023

This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world. Below, we discuss some benefits of using artificial intelligence in marketing. In marketing alone, artificial intelligence is already capable of so much.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Customer Experience Matrix

APRIL 13, 2018

The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers. From a marketer’s perspective, what’s important here is not that blockchain might provide trust but that conventional authority certainly cannot.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Scoop.it

JANUARY 24, 2023

This goes to show that email will continue to be the most popular communication channel as well as marketing platform. Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications. That’s what omnichannel marketing is all about.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Martech

MAY 11, 2023

It was also meant to standardize privacy laws across member EU nations. GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law.

Paid Search Agency 98

Paid Search Agency Privacy Work Management Marketing Proposals 98

Choozle

JUNE 2, 2021

To deliver success in 2021 and beyond, marketers need to start thinking about their targeting and measurement solutions without third-party cookies now so you can test and learn. If you’ve followed any marketing or advertising industry news, the topic of the end of third-party cookies isn’t new. This timeline is a big deal.

Marketing Management 92

Marketing Management Advertising Agencies Privacy Privacy Protection 92

ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. These shifts are in response to a greater demand for data privacy and transparency into how consumer data is measured and used.

Privacy 96

Privacy Ad Exchange Privacy Protection Paid Search Agency 96

DotDigital

JUNE 14, 2021

Organizations at every level, are developing new, more agile, digital marketing strategies. But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. Privacy is important. As consumers, we expect this, so we should expect this as marketers too.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Sprout Social

FEBRUARY 26, 2024

But so is transparency. It stands out in a market full of water brands—typically available in plastic containers—as the anti-establishment choice. As Rebecca Taylor, Social Media Marketing Manager at UserTesting put it, “I’ve never been let down by Chewy’s team. Which means the customer care team needs to execute flawlessly.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Adobe Experience Cloud Blog

APRIL 20, 2020

Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. Smart tools such as Mozilla’s Enhanced Privacy Protection are leading the web development community to more transparent, GDPR compliant website tracking.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Bluetext

DECEMBER 8, 2022

Bluetext is no stranger to data privacy, as we are well versed in the variety of cookies and tracking techniques used across websites and relied upon by the digital-aged marketers. The most significant impact to the digital marketing industry is expanded opt-out provisions. How Should Digital Marketers Prepare?

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

Bluetext

JULY 6, 2020

As global privacy legislation evolves, North American businesses that handle global users’ data must comply with current regulations and build with an eye on future compliance. Top digital marketing agencies advise and design campaigns and websites with these policies in mind to provide frictionless engagements. . What is the GDPR?

Privacy 47

Privacy Privacy Policies Privacy Protection Paid Search Agency 47

NetLine

AUGUST 16, 2019

Marketers may recall the wave of borderline hysteria that took place in the wake of GDPR. And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. What is it.

Privacy 45

Privacy Privacy Protection Lead Ranking Brand Identity 45

ClickZ

OCTOBER 23, 2019

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Here’s how.

Privacy Protection 75

Privacy Protection Privacy Enterprise Management Work Management 75

Allocadia

APRIL 16, 2019

Senior marketing executives tend to be more “imaginative,” “unconventional” and “willing to test limits” than CFOs, CEOs, CROs and CIOs. When your CMO sits at the boardroom table, they need to answer tough questions about marketing investments and returns, ROI and impact on revenue. Finance values predictability over all else.

Planning 40

Planning Work Management Marketing Management Buy 40

Convert

SEPTEMBER 15, 2021

Consent obtained prior to direct marketing. The CCPA allows an organization to collect consumers’ data by default, but also requires data collectors to provide privacy notices to consumers before data collection. Most consumers will be proactively protecting their personal data. Additional measures for international transfers.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

SmartBug Media

JANUARY 17, 2020

GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant. This is probably the most important right of GDPR that affects marketers. How GDPR’s Data Permissions Impact Inbound Marketing. Data Permissions.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

The Customer

APRIL 14, 2020

July 6, 2021 It’s easy to forget that the convenience of using free apps, shopping online, and being able to communicate with people across the world at any time comes with the loss of data privacy and putting our personal information in the hands of companies that will make a profit on it. 9 min It’s Data Privacy Day.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

Adobe Experience Cloud Blog

MAY 7, 2021

Is there any connection between a marketer and a 4-year-old kid? Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. Many marketers have shown worry about the same message. For years, marketers have been using cookies for efficiency and productivity. Guess what?

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174