Marketing Craftmanship

JULY 1, 2013

Thought Leadership is one of the most widely used terms in B2B marketing. And we wonder why the marketing discipline is held in such low regard. But there’s a range of opinion regarding what Thought Leadership is, and fuzzy expectations with respect to its tangible benefits. A great way to accomplish this, is on LinkedIn.”

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Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

KoMarketing Associates

SEPTEMBER 14, 2017

As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. In this post, I will introduce seven items that B2B marketers should pay attention to when practicing Baidu SEO. percent were search engine users. Let’s dive in: .

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. I started in marketing. Developing a marketing strategy. I didn’t. Creating blogs.

Marketing AI 114

Marketing AI User-Generated Content Training Press 114

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. It looks like social media strategy is evolving into social marketing strategy.

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Marketing Websites Wikipedia Work Management Blogger 80

Sword and the Script | B2B

MAY 16, 2023

The lesson for B2B marketing? Perhaps most famously, George Lucas was only able to finish his screenplay for the first Star Wars movie after reading Campbell’s work.” Campbell put his thoughts in a book published in 1949 titled “ The Hero with a Thousand Faces.” Stage Three: The Return “Refusal of the Return.” Magic Flight.” Freedom to Live.”

Storytelling 69

Storytelling B2B Marketing B2B Wikipedia 69

Marketing Insider Group

FEBRUARY 5, 2014

One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. I wasn’t really sure what a “growth hacker” was or what impact it has on marketing. The term was first used by startup marketing consultant Sean Ellis in 2010. Growth hacking, my friends is marketing.

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Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. It’s an over-used PR buzzword.

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Biznology

MARCH 15, 2016

Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like.

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Content Marketing Institute

MARCH 2, 2018

A Wikipedia entry offers two slightly different definitions in its first two sentences. This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. Michael Brenner teased out the differences between content and content marketing in an article so popular we’ve run it a few times.

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Content PR Wikipedia Click Rate 110

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

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Biznology

AUGUST 22, 2016

I am so proud to join the digital marketing experts who contribute to this blog. I continue to learn from his ever-expanding expertise and innovation in marketing and share it with my own colleagues, network and students. Now I lead a social media marketing team of – yep – social media managers. .

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Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Building demand for their unique point of view. Share it on StumbleUpon.

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Trust Marketing Communities ROI B2B Marketing 100

Biznology

JULY 5, 2012

Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. Let’s look at how marketers get value out of this approach to finding new customers. . To back up, what is this performance marketing thing, anyway? Pay per PR placement.

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Biznology

APRIL 20, 2011

Image via Wikipedia. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. But if you use social media for marketing, you can use direct marketing principles to prove your rate of return.

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Marketing Insider Group

MARCH 25, 2013

Imagine the inevitable Future of Marketing with 50 billion connected devices! How will marketing change and what role will brands and consumer play? Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. The alternative of course, is to advertise.

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Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

DECEMBER 22, 2015

Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). Want to learn more?

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Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

MAY 11, 2011

Image via Wikipedia. Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. by Chris Abraham.

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Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

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Social Media Social Marketing Media Planning 100

Biznology

MAY 17, 2013

Photo credit: Wikipedia. It may seem like an enterprise organization should have the budget to hire multiple in-house SEO Specialists but that’s often not the case, and the existing marketing department is probably already maxed out on time. The SEO process looks the same, for the most part, for any website owner.

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Enterprise Management SEO Public Relations Wikipedia 80

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. .

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Sales Management B2B Marketing B2B Paid Search Agency 80

Contently

APRIL 12, 2018

But for marketers who don’t have time to learn the hard way, there are a few tips for pulling off the perfect interview. Being prepared doesn’t mean scanning a Wikipedia page a few minutes before the interview. Do more homework. “My “I actually go out of my way to read what the critics have been saying.”

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Tips Wikipedia Press PR 145

Biznology

FEBRUARY 26, 2020

Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. During 2015, Brazil’s GDP fell by 3.8 Diego Barreto , CFO of iFood.

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Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. Try Sparktoro -new tool for me!

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. Try Sparktoro -new tool for me!

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Scoop.it

SEPTEMBER 22, 2020

For example: If you run digital marketing courses, bigger chunk of your target audience would consist of students, marketing professionals, and entrepreneurs. All your marketing efforts will go down the drain if your email copy does not leave a positive impact on your subscriber’s mind. Determine the objective of the emails.

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Conversion Optimization Content Curation 86

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. Try Sparktoro -new tool for me!

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Biznology

DECEMBER 31, 2013

Photo credit: Wikipedia. What are you about outside of social media marketing and digital PR? Be sure to not only keep abreast of things outside of marketing and PR, outside of SEO, reputation, and tech, and then fold them into your work. Are you a one-trick pony? Maybe you’re a polymath. Happy New Year!

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Social Media Media Work Management Marketing Management 80

Biznology

SEPTEMBER 11, 2013

Photo credit: Wikipedia. It’s what I do for clients, it’s what every PR person is (or should be) doing, and it is how the game is played. Here are some of the ways good PR professionals position themselves to successfully generate a steady stream of media placements: Good data. Staying on good terms.

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Hubspot

MAY 24, 2017

But the rules surrounding content production as well as our understanding of it as marketers has changed. However, if you can consistently produce great content on a regular basis, that's enough to dominate the online marketing realm. No longer is it about having content in spades, it's all about quality.

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User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Content Standard

OCTOBER 2, 2015

As marketers, we want to engage in content amplification and deliver our content to the highest percentage of our target audience as possible. Marketers have discovered creative ways to reach extended audiences. Cross-promotion has become an increasingly popular strategy for marketers. They find us. Time to get scrappy.

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Promotion Tactics Wikipedia Viral Marketing 40

Webbiquity

MAY 28, 2013

An Amazing Way to Deal with Change in Your Work and in Your Life , a slender allegory by Spencer Johnson about dealing with change, summarized by Wikipedia as a tale featuring: “Four characters: two mice, ‘Sniff’ and ‘Scurry,’ and two littlepeople, miniature humans in essence, ‘Hem’ and ‘Haw.’

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Biznology

SEPTEMBER 13, 2011

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. It’s not that the blogger is out to shame and embarrass PR agencies. It is a case of the abuser blaming the victim, the blogger.

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Biznology

JANUARY 27, 2014

Photo credit: Wikipedia. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Do you think SEO is more science than art? Or the other way around?

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SEO Forrester Wikipedia Keywords 80

TrustRadius Marketing

OCTOBER 27, 2022

TrustRadius Wikipedia YouTube LinkedIn Facebook Twitter Crunchbase and similar platforms . You will be able to search by category or related keywords. Each product page has specifications on the service and detailed end-user reviews. For a quick reference, here are some places to research software vendors.

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Enterprise Management Work Management Vendors Budget Programs 98

Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

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Biznology

SEPTEMBER 23, 2013

Photo credit: Wikipedia. New media channels – digital, social media and mobile – change marketing from a monologue to a conversation. It nullified the attack, generated PR and brand awareness to the tune of 5,320,375 views on YouTube. It’s not just you talking – it’s your customers talking, too.

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Branding Brand Identity Business Amazon 80

Biznology

SEPTEMBER 19, 2011

Image via Wikipedia. …a marketing background. The truth is that almost no one breaks into SEO with both a marketing and a technical background. But it does: If you have a background in direct marketing, you can learn search analytics. If you came from PR, you can come up with social media ideas or write blog posts.

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