Top Rank Marketing

DECEMBER 20, 2023

I was a session panelist for the Agorapulse Agency Summit: Pinterest Edition , where I had the pleasure of learning from a who’s who of marketing pros. This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. Why Pinterest? Consider starting with Pinterest to find keywords.

Paid Content 135

Paid Content Search Marketing Promotion Advertising Agencies 135

Contently

FEBRUARY 17, 2023

If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be. Ever used a filter on TikTok or Instagram? This is good news for businesses and their marketing teams. It’s a disruptive technology primed to change how buyers shop and interact with brands.

Marketing AI 190

Marketing AI Paid Search Agency Buzz Marketing & Strategy 190

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. Sometimes, the right time to reach your audience is when they’re not shopping. Allow SmartBug Media’s marketing experts to break it down. How can your e-commerce brand leverage this integration to achieve such a goal?

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Hubspot

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. Consumer perspective: Facebook is the most trusted social shopping platform among consumers , and they also report it offers the second-best in-app shopping experience.

Advertising Channels 71

Advertising Channels Best Practices Purchase Intent Trust Marketing 71

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. These tools make it even easier for advertisers to create images that fit Meta’s ad formats.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Unbounce

JUNE 28, 2022

More people are shopping online than ever before. But now, social media can also be used as an ecommerce market of its own: social commerce. Social commerce creates shopping experiences without ever taking customers out of the app. Ecommerce is your traditional online shopping experience. Source: Target/Instagram.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Advertising Agencies 94

Advertising Agencies Lead Ranking Youtube Blogger 94

Sprout Social

SEPTEMBER 30, 2021

Businesses shouldn’t be shy about selling on Instagram anymore. Instagram is booming for brands right now. The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day.

User-Generated Content 110

User-Generated Content Social Media Custom Publishing Eye-Tracking 110

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??. Cute Instagram story ideas.

Branding 124

Branding Brand Identity FAQ Social Media 124

Sprout Social

MAY 4, 2021

Online shopping is going social. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest.

Work Management 138

Work Management Top of Funnel eCommerce Social Media 138

ClearVoice

MAY 12, 2024

What you’re experiencing is a branding and marketing strategy called content personalization. And it’s being used everywhere from streaming services to marketing emails to improve the customer experience, driving conversions, and building brand loyalty. GPS-based apps can offer suggestions for shops, restaurants, gas stations, etc.,

Webinar Metrics 52

Webinar Metrics Top of Funnel Marketing & Strategy Work Management 52

Sprout Social

SEPTEMBER 21, 2022

People love shopping on their phones. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. Marketplace shopping apps. Shopping apps for clothes. Social media shopping apps. Cashback shopping apps.

Best Practices 125

Best Practices Amazon Youtube Ad Exchange 125

Sprout Social

AUGUST 19, 2021

Online shopping is going social. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest.

Stats 131

Stats Examples Tips Top of Funnel 131

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. Interested in influencer marketing, but unsure where to start?

Branding 57

Branding Brand Identity Advertising Agencies Lead Ranking 57

The Marketing Blender

OCTOBER 14, 2022

You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. But perhaps the best part about Facebook Ads is that you can track your results with precision, meaning that you can always be sure that your marketing efforts are paying off. #2

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Sprout Social

FEBRUARY 6, 2023

Use the analytics feature to tailor your social media marketing strategy and prove ROI. Features that enable customer communication: Direct messages (DMs) Saved replies on DMs Comments on posts You can also use tools like Sprout Social to manage customer expectations and deliver responsive, tailored experiences on social media at scale.

Social Media 99

Social Media Features Media Curation 99

Sprout Social

NOVEMBER 30, 2021

Today, it’s easier than ever to shop online with just a few touches on your smartphone. Before 2020, online shopping was already on the rise. Livestream shopping. Why make someone leave Instagram if they can just click on a product tag and purchase something in less than a minute? billion in 2022. Conversational commerce.

eCommerce 143

eCommerce Trends Social Media Amazon 143

Hubspot

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Which social media platforms are consumers really shopping on? If so which one(s)?"

Social Media 101

Social Media Media eCommerce Facebook 101

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Untethering the shopping process from a laptop has created enormous benefits for shoppers and businesses. Mobile commerce is just one part of an omni-channel experience Here’s how to create seamless shopping — wherever you sell. These same payment applications let you check out in one click when you’re shopping online.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Valasys

APRIL 30, 2024

Social media marketing has always been a prominent source for generating an impressive amount of leads, and that’s why 66% of marketers around the world generate leads this way. Instagram is one of the fastest-growing social media platforms, with more than 2 million monthly active users. How To Do Lead Generation on Instagram?

Lead Generation 40

Lead Generation Generation Leads Lead 40

Martech Advisor

DECEMBER 10, 2019

From the rise of TikTok to influencer marketing, experiments with social commerce and using VR to accelerate the marketing funnel, to name a few. As we look forward to 2020, it’s clear that the groundbreaking developments we saw this year in social media will continue to redefine and reinvent how brands approach online marketing.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. The value of AI tools depends on the effort you put into them. But generative AI hits differently and closer to home.

Marketing AI 115

Marketing AI Content Marketing Planning Ethics 115

Sprout Social

JULY 28, 2020

With in-person shopping making a comeback, social will again play an important role in keeping customers updated on information that will impact their in-store experience. As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone.

Social Marketing 132

Social Marketing Marketing & Strategy Marketing Strategy Planning 132

Digilant

MAY 9, 2023

While scrolling through Instagram or TikTok, today’s consumers expect to be able to click on a product they like and easily make a purchase, all without leaving the social platform. Social commerce trends are transforming the way people shop and, as such, create a golden opportunity for advertisers.

Social Media 52

Social Media Social Marketing Media Ad Frequency 52

Sharpspring

MAY 25, 2022

Since its inception more than 30 years ago, digital marketing has turned from a new trend into a vital go-to strategy component for pretty much every organization. During the past couple of decades, the world has come to embrace the digital sphere — and many new platforms and tools along with it. Conversational Marketing.

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104

Sprout Social

FEBRUARY 22, 2022

Social shopping links the online culture and e-commerce worlds—and it’s not going anywhere. Thanks to social shopping, businesses can start demonstrating the bottom-line, revenue impact of that reach. In this article, we’ll explore: What social shopping is and why it’s huge for brands. The different types of social shopping.

Peer-to-peer 106

Peer-to-peer Top of Funnel Paid Social Agency Tips 106

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels. Why we care.

Youtube 113

Youtube Guidelines Planning User-Generated Content 113

Bannerflow

MAY 12, 2023

The social media landscape is ever-evolving and marketers need to stay updated to get the best results. Meta pushes Brands towards running fully enabled shops in-app Meta is introducing changes to Shop ads on Facebook and Instagram to improve in-stream buying efficiency and promote its AI ad targeting options.

Paid Content 52

Paid Content Social Media Media Advertising Agencies 52

Sprout Social

FEBRUARY 24, 2022

The concept of mobile shopping is pretty universal, right? Browsing brands on Instagram. The continued boom of mobile commerce goes hand in hand with the growth of multichannel marketing. With consumers so glued to their devices, streamlining the process of smartphone shopping is a must-do for modern brands (see below).

Sales Management 105

Sales Management eCommerce Mobile Marketing Social Media 105

Valasys

APRIL 25, 2024

Digital marketing is a term all businesses are familiar with. In this article, we will explore some digital marketing trends that will boost business growth in 2024 and help you stay competitive in the following year. It is now taking strides in almost every sector of life, and digital marketing is no exception.

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. Good news: it “wasn’t a disaster.”

Marketing AI 86

Marketing AI Work Management Marketing Management Barriers 86

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Leverage the Power of Email Marketing Have you thought of how email marketing can fuel your overall inbound strategy?

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Even though Google has delayed its phaseout for Chrome until 2023, marketers are already responding. This is a big shift, because for years marketers have relied on these cookies to inform their marketing efforts. In fact, 62% of marketers still use third-party data in some capacity. Test everything.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

BenchmarkONE

DECEMBER 1, 2022

billion users that spend an average of 53 minutes daily on the platform, Instagram is one of the most popular social media platforms out there. . Instagram offers tons of opportunities for your small business to not only build brand awareness but also to drive sales. Sell on Instagram. Link in Stories . Collab with Partners.

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

Hubspot

DECEMBER 10, 2020

This year, brands are increasingly bringing shopping experiences online. While many tools make this process easier than it was in past decades, launching a successful online store still requires time, money, a web strategy, and a handful of other resources that smaller businesses might not have. Why Facebook Launched Shops.

Facebook 101

Facebook Branding Brand Identity eCommerce 101

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123