Marketing Insider Group

NOVEMBER 6, 2023

Remember when shopping and advertising were simple? In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing?

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Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

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Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Advertising Agencies 117

Advertising Agencies Brand Identity Branding Marketing & Strategy 117

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

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Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Marketing Insider Group

FEBRUARY 5, 2024

As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers.

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ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

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Advertising Agencies Creativity Top of Funnel Advertisements 130

Stevens & Tate

OCTOBER 18, 2023

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. In this article, we will delve into essential markers to consider when choosing an advertising agency that aligns seamlessly with your business objectives: 1.

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Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

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Stevens & Tate

FEBRUARY 20, 2024

Introduction to AI in Digital Marketing Artificial Intelligence (AI) is not just a buzzword but a pivotal game-changer. AI and digital marketing are increasingly intertwined, revolutionizing how marketers approach their strategies. Predictive Analysis: This technique is reshaping how strategies are formed.

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Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

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Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. I am trained with MarTech content. Understood?

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Visitor Queue

FEBRUARY 18, 2024

Marketing for Software as a Service, or SaaS, companies is not easy. Without having a physical product, it can be tricky to figure out how to properly advertise your value proposition to leads. Because of this, marketers have to get a little more creative to stand out from the competition.

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Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

Marketing AI 113

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Unbounce

FEBRUARY 17, 2022

As a digital marketer or business, standing out from the crowd has never been more difficult. However, just when you think it’s time to give up, a new trend pops out of the shadows and reminds us that creative advertising still thrives. But what exactly makes an advertising campaign creative? Be memorable.

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Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Do you consider the connection between your creative work and your customer’s neural circuitry? Why is this important?

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SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024. billion in 2024.

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Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. They emerged stronger, capturing a larger market share, while their competitors lagged behind.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Brand Identity Branding 119

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

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Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. When asked which responded best to the creative brief for these images, 50% chose the solely human response, 25% chose the hybrid and 22% preferred the AI-only design. Way to go, humanity.

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ClickZ

MARCH 16, 2023

Focus on significant, simple market shifts The amount of “risk capital being invested is dramatically down , following record highs, grounding all strategies for growth. Casualties include the shift to meat-free, streaming services, meal deliveries, and subscription-based memberships.

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Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. CTV ads are precisely targeted to an audience that may benefit from a product or service but may not be in-market quite yet, thus creating new demand.

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Digilant

JANUARY 11, 2024

This year’s highly-anticipated March Madness will offer advertisers unparalleled opportunities to immerse themselves in the excitement of the tournament. We’ve compiled essential information to help advertisers navigate the upcoming media frenzy and capitalize on opportunities throughout the games. Let’s jump in.

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Navigate the Channel

DECEMBER 20, 2023

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. Too often, these two crucial elements of digital marketing operate independently, leading to missed opportunities and inefficiencies. Should we be running brand campaigns?

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Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success.

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Stevens & Tate

DECEMBER 30, 2022

Not long ago, businesses simply didn’t have that much information to leverage when it came to crafting marketing campaigns. Mostly, they just advertised to the audience that their products or services were initially intended for. How Using Data Can Inspire Great Marketing Campaigns.

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Advertising Agencies Creativity Paid Search Agency Campaigns 92

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. But how will marketers ride this wave? Price hikes on streaming services will continue to motivate consumers to accept ads in the new year.

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Sprout Social

FEBRUARY 7, 2024

In this article, we’ll provide an overview of the TikTok promotion advertising tool, review the pros and cons and guide you on leveraging it in your TikTok marketing strategy. First launched in 2021, TikTok Promote is an in-app advertising feature that allows users to quickly boost their content and turn their organic videos into ads.

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QuanticMind

OCTOBER 17, 2023

It’s been over a year since the Consumer Financial Protection Bureau (CFPB) issued an interpretive rule that enhanced the regulation of digital financial services marketing under the Consumer Financial Protection Act (CFPA), ushering in a new era of regulatory scrutiny for marketers in the space.

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Stevens & Tate

FEBRUARY 28, 2022

When it comes to advertising, most assume that the message should be direct and clear to ensure that your target audience understands what you’re trying to say. However, a message can be more powerful if something more creative or meaningful is behind it. Types Of Metaphors In Advertising. The Pure Metaphor.

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Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

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Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Optinmonster

MARCH 21, 2024

This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service. This extensive reach allows advertisers to present tailored ads to a highly specific audience across many platforms, making sure that your message is seen by those most likely to engage.

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Digilant

FEBRUARY 20, 2024

As Mother’s and Father’s Day draw near, the advertising world buzzes with activity, aiming to tap into the sentimental value of these occasions. With individuals seeking to express their appreciation through thoughtful gifts, advertisers are presented with a golden opportunity to engage with their target audience.

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Multi-Channel Planning Paid Search Agency Marketing & Strategy 52

Digilant

OCTOBER 16, 2023

Today, in 2023, display advertising remains a dynamic discipline and an important overall piece of the digital advertising puzzle. What Is Display Advertising? Does Display Advertising Still Work? These visual ads are typically displayed on websites, social media platforms, and mobile apps in various formats and sizes.

Display 59

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Martech

MARCH 31, 2022

Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. Read next: OOH transformation encourages marketers to test and learn. Get the daily newsletter digital marketers rely on.

Industry CMS 87

Industry CMS Paid Search Agency Marketing Management Advertisements 87

Valasys

APRIL 3, 2024

3rd April, New Jersey: The adoption of generative artificial intelligence imaging in the advertising is highly time-saving as it seamlessly delivers pre-personalized ads to a broad audience. Innovative Solutions: For better immersion of AI-synthesized illustrations, in addition, marketers introduce multiple techniques.

Marketing AI 40

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Martech

FEBRUARY 20, 2023

Connected TV (CTV) targeting has long been anticipated to revolutionize advertising. The rise of streaming services and the proliferation of smart TVs are leading more people to cut the cord and turn to CTV. This rise of CTV reach has also led streaming services to develop new ad formats better suited to the environment.

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