Sprout Social

FEBRUARY 7, 2024

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Today, we’re covering several key strategies these four brands have been using for years.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Understand Your LinkedIn Audience.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Cost-Effective: Are you getting the most value out of your current strategy? What will be worth their time?

B2B 362

B2B Paid Search Agency Guidelines Content 362

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. The Importance of Email Personalization in Marketing. Guest post by Jerusha Carolin.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

SmartBrief - Marketing

FEBRUARY 27, 2024

The livestreaming market is estimated to grow from $1.49 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Heinz Marketing

APRIL 2, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 4 Tips for Reengaging with Audiences Post-Pandemic. The Triad Tempo is a strategy utilized to develop success in businesses through creating quality engagement.

Personalization 97

Personalization Marketing & Strategy B2B Sales Qualified Leads 97

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 If you’re considering doing the same, this guide is for you.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Advertising Agencies 136

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 136

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Live stream where your audiences live.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. What is Cross-Promotion? You can see it everywhere.

Promotion 78

Promotion Cross-Selling Bundling Advertising Agencies 78

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? Authenticity helps build a connection with the audience and makes the show more relatable and engaging.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? Now it’s time to get it in front of your target audience! There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. But what is content marketing? Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Liveintent

NOVEMBER 22, 2021

If you’re looking for one audience solution that can help you achieve success with your customers at any stage of the marketing funnel, Custom Audiences may just be what you’re after. What are custom audiences? How to build Custom Audiences. The concept of how Custom Audiences work is simple.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

Liveintent

NOVEMBER 22, 2021

If you’re looking for one audience solution that can help you achieve success with your customers at any stage of the marketing funnel, Custom Audiences may just be what you’re after. What are custom audiences? How to build Custom Audiences. The concept of how Custom Audiences work is simple.

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. It is also one of the most important strategies for building a positive sender reputation.

Email Marketing 127

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 127

Lake B2B

MARCH 6, 2024

In the dynamic landscape of the dental industry, promoting dental products to dentists requires a strategic approach that goes beyond traditional marketing. As a B2B database provider, we understand the significance of targeted outreach.

Promotion 52

Promotion Effectiveness Product Outreach 52

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 142

Promotion Examples Landing Pages Click Rate 142

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. A company’s SEO content strategy should be built around this core distinction.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . Image Source ).

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. They want businesses to be true genuine and true to themselves.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Leverage the Power of Email Marketing Have you thought of how email marketing can fuel your overall inbound strategy?

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Your audience is more aware now than ever before and taking every decision after considerable research. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. It educates and engages the target audience, ultimately driving sales. But what exactly is it, and how can it help with product marketing? What Is Technical Content Marketing? Let’s take a deep dive.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. Increases visibility and drives traffic : Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you. However, various SEO pitfalls can hinder these outcomes. Click here.

Social Media 98

Social Media SEO Optimization Media 98

Go Beyond SEO

APRIL 23, 2024

Welcome to our comprehensive guide on effective pest control lead generation strategies. In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services. Stay updated with the latest industry trends and adapt your strategies accordingly.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83