SmartBug Media

APRIL 23, 2024

No two marketing strategies are the same—that’s just Marketing 101 info we all know. However, in the fast-paced, laser-focused, and revenue-maximizing world of private equity investment firms, marketing teams need to understand the distinct drivers and objectives that shape how these organizations operate.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Allocation 59

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. But content marketing in the tech industry can also be quite competitive. It can be particularly difficult for startup tech companies to compete with the big brands, but with a good strategy, it’s certainly possible. Quick Takeaways.

Enterprise Management 339

Enterprise Management Paid Search Agency Work Management Traffic 339

Zoominfo

MARCH 17, 2021

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. More traffic means a greater likelihood of conversion, and possibly a sale. The best way to achieve increased traffic is through effective search engine optimization (SEO). Embrace Keyword Rankings.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Contently

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it.

Youtube 329

Youtube Marketing & Strategy Marketing Strategy Planning 329

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Contently

FEBRUARY 28, 2023

The rumble of traffic. So how do podcasts fit into your content marketing strategy? In fact, Influencer Marketing Hub reports that 60% of listeners search for a product after it’s been mentioned on a podcast. Marketing: Promote and market your podcast to the right audience. The buzz of a bee.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Valasys

FEBRUARY 22, 2024

The term “MarTech,” which stands for marketing technology and the use of “Location Intelligence” have become tools for business owners. By leveraging these resources understanding foot traffic no longer needs to be left to chance; it can be a thought out strategy.

Traffic 40

Traffic Marketing & Strategy Business Mobile Advertising 40

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? But can you drive traffic to your website for free? There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. But what is content marketing? Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Go Beyond SEO

APRIL 23, 2024

Welcome to our comprehensive guide on effective pest control lead generation strategies. In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services. Stay updated with the latest industry trends and adapt your strategies accordingly.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

JANUARY 2, 2024

That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. It’s a wake-up call for content marketers and publishers everywhere. In this article, we’re taking a deep dive into what this decline means for the world of content marketing.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. What is Cross-Promotion? You can see it everywhere.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. A company’s SEO content strategy should be built around this core distinction.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

BOP Design

OCTOBER 11, 2022

Finding the best way to promote your B2B website can be difficult. There are multiple platforms and options that you can share your website on to create traffic and generate leads. You can promote your website organically or through paid ads. Here are some of the best ways to promote your B2B website.

Promotion 94

Promotion Marketing Websites B2B Thought Leadership B2B 94

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 If you’re considering doing the same, this guide is for you.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016.

Social Media 118

Social Media Traffic Top of Funnel Media 118

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. What differentiates one brand from another is its strategy and the way they promote itself. What differentiates one brand from another is its strategy and the way they promote itself.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. Increases visibility and drives traffic : Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you. However, various SEO pitfalls can hinder these outcomes. Click here.

Social Media 98

Social Media SEO Optimization Media 98

Valasys

SEPTEMBER 20, 2023

Digital marketing has existed now for many years. One of its primary purposes is the promotion of websites. As a business, if you don’t promote your website the right way, you’re likely not going to get the number of visitors and conversions you want. Paid traffic might be one of the strategies you will discuss with them.

Traffic 52

Traffic Paid Search Agency Advertising Agencies Banner Ads 52

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Leverage the Power of Email Marketing Have you thought of how email marketing can fuel your overall inbound strategy?

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Instead of offering organic search results and featured snippets above the fold, organic results are further down the page and may impact non-paid search traffic and click-through rates. What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

Scoop.it

MAY 4, 2023

With that said, if you wish to improve the footfall on your digital channels, it is crucial to know how to get users to generate content for your brand and leverage that content to increase traffic. In the sections below, let’s explore seven ways to boost your website traffic with user-generated content. What is User Generated Content?

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? What Is Technical Content Marketing? Good content marketing is designed to educate, entertain, or inform the target audience.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Go Beyond SEO

FEBRUARY 22, 2024

This is where expert Pay-Per-Click aka PPC for accountants strategies can make a significant difference. By investing in PPC campaigns, you can improve your online visibility and drive qualified traffic to your website. Key Takeaways: Expert PPC for accountants strategies can help accountants increase their online visibility.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 140

Promotion Examples Landing Pages Click Rate 140

Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it.

Social Media 167

Social Media Promotion Media Content 167

Navigate the Channel

DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. RELATED: How to Diversify Your Content Strategy 4.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Vision6

APRIL 17, 2024

On average, companies employing omnichannel customer engagement strategies tend to retain 89% of their customers. In today’s digital landscape, crafting a winning omnichannel strategy is not just an option—it’s a necessity. The goal(s) you create for your marketing campaign will drive the kinds of content you create.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52