What are Long-Tail Keywords? And How to Find Them


There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x Use an enterprise SEO tool.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.


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Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords via @sejournal, @ab80

Search Engine Journal

Here's how to find long-tail keywords and use them to your advantage. The post Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords appeared first on Search Engine Journal. Learn the benefits of using highly targeted search terms packed with intent.

Incorporate Long Tail Keywords into the Mix for SEO Success


One of the first steps of an SEO campaign is keyword research. For most website owners that are just getting started with SEO, it’s not advisable to after the high search volume keywords right away, even though those are the ones that appear to be the most attractive to target. These keywords are often referred to as long tail keywords because they include more than one word in the phrase. Long tail keywords should be utilized because: There is less competition.

How to Use Long Tail Keywords to Boost PPC Search Traffic


But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Long tail keywords are keyword phrases used to search for something very specific on the web. A long tail keyword could be “marketing automation for Adwords PPC.”.

What Are Long-Tail Keywords?


What are long-tail keywords? Long-tail keywords are keyword phrases that don’t have a large number of monthly searches, but are lucrative entrances to your content. The term “long-tail” refers to a graph of competitiveness vs. conversion rate of keywords.

B2B Leads in the Long Tail of Search


But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searched “tail” terms. and Canada, with a combined 150,000+ visits during the first half of this year, it’s clear that head terms drive traffic, but tail terms drive leads: Okay, that’s a bit of an oversimplification; obviously, head terms are vital to lead generation as well. Use SEO best practices.

Long Tail SEO in 2021: How You Can Have It All or Die Trying


Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity

The best of micro-influencer marketing and long tail blogger outreach articles


Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. ” How the long tail AdWords approach works for blogger outreach. ” The long tail of blogger outreach. ” How to engage bloggers down the long tail.

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

EMagine B2B Blog

Why should I spend my time, energy, and money on SEO when I already get traffic to my website?” . Ensuring high-quality traffic with a focused, strategic SEO plan means you can narrow your efforts to gain visits from the physicians, patients, caregivers and researchers that are most likely to add to your bottom line. SEO Strategy to Reflect User Intent. There are two different routes for your keyword strategy: a generic, broad approach or a long-tail keyword approach.

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords. There are several advantages to making long-tail keywords a priority. SEO and good content, after all, are both all about providing a solution to a user’s problem or challenge.

Black Friday and Cyber Monday Deals on Martech and Business Software for 2020


Here are several of the best deals this season, across SEO, video editing, and other task areas. Search Engine Optimization (SEO). Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google.

Is A Long-Tail Keyword Strategy The Best Way to Build Topical Authority?


If you know anything about long-tail keywords, you know they were all the rage about six or seven years ago, when they were a really solid way to get your content to rank on SERPs. To this day, marketers still see a lot of value in using long-tail keywords. The post Is A Long-Tail Keyword Strategy The Best Way to Build Topical Authority? SEO Content Strategy

9 SEO Trends You Can’t Ignore in 2020

Single Grain

Search engine optimization (SEO) is digital marketing technique that is constantly changing. 9 SEO Trends You Can't Ignore in 2020. How is SEO going to change in 2020? Let’s discuss the biggest SEO trends we're going to see in 2020: Trend #1: The SERPs Will Get More Consolidated.

How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

Are you ready for SEO in 2020? The biggest change to SEO next year is going to be the growth of voice search. This is actually a good snippet for SEO, because it doesn’t give you all the information that you need in order to meditate; you have to click over for the rest of the information. You can see how that’s a problem for SEO. Here’s how you get into Google’s featured snippet spot and dominate voice search: Focus on long-tail keywords.

Six SEO Facts About All High-Ranking Content


While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Our relationship to technology is rapidly evolving, and Google’s SEO algorithms have steadily adapted in response to our behavior. Here are six high-impact areas to focus on with SEO efforts. SEO Generates Leads.

12 Reasons Your SEO Strategy Is Failing

Single Grain

Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Here are some examples of outdated SEO tactics in 2019: Content Machines. NOW UPDATED!

The 17 Best Keyword Research Tools for SEO and SEM


Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. 9) Long Tail Platinum. It provides specific long tail keywords relevant to your audience.

Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? Learn More : * How to Understand Searcher Intent and Use It to Boost SEO Rankings. What Is Content Decay and How It Affects Your SEO. Learn More : * SEO Keyword Research Made Easy in 2020. * Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

What Is the Google BERT Search Algorithm Update?

Single Grain

Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. If you are acquiring organic traffic to your website via long-tail searches , you need to keep a closer watch on them. Any changes in traffic from long-tail keywords might be due to the BERT algorithm.

The Top 10 B2B Digital Marketing Strategies for 2020


How long has it been since you’ve done a redesign? Implement the Latest SEO Techniques. Search engine optimization (SEO) starts during the development of a website. Most people know that SEO includes a series of different techniques intended to increase rankings on search result pages. Less known is the fact that SEO tends to provide one of the greatest ROI s compared to other marketing techniques. Maintain Efforts Long Term.

The Ultimate Guide for Mastering Long Tail Search


When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

3 Steps to Winning Customers from Big Box Retailers With Long-Tail Keyword Phrases


SEO can be tough. Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. In fact, not spending time on SEO can mean failure for your ecommerce business. The only problem with SEO, then, is that its benefits take time. “A A typical client wants results as soon as SEO tactics are implemented,” says Katey Ferenzi , a client education manager at Bigcommerce. “As Long-Tail Keyword Phrases. The Long-Tail Theory.

VSEO: How Voice Search and Conversational AI Are Changing SEO

Single Grain

Voice search and conversational AI have started to have a dramatic effect on SEO – called VSEO – and will continue to play a crucial role in the future of search engine optimization. Beginner’s Guide to Voice Search SEO. Long-form content – Google still likes long-form content: The average result that a voice query draws from is 2,312 words. Dive Deeper: Quick Wins to Optimize for Voice Search SEO. Target long-tail, conversational keywords.

Choosing your keywords for SEO

Cody Ward

Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive. If your company sells shoes, the single most popular short-tail keyword is “shoes” This keyword would be very difficult to rank your website to the number one position. Long-tail keywords are more specific versions of the short-tail keywords.

How to Do a Keyword Research for Your SEO Strategy


SEO is the key to the success of your Content Marketing strategy. If you want your content to be seen and found on the internet, you have to apply SEO techniques. One of the most crucial SEO tasks is keyword research. How to learn more about SEO?

Defining Your B2B’s Voice Search Strategy In 2018

EMagine B2B Blog

SEO’s have been utilizing this featured snippet capability or “answer box” section of the SERP’s to rank #1 for core long-tail keywords. It’s important to define a long-tail keyword question that is relevant to your business and then write a targeted piece of content with that exact match long-tail keyword in the most important places ie: title tag, H1, links etc. To do this, start by writing a list of long-tail keyword style questions.

Finding Blue Ocean Keywords: A Fresh Look At The Long Tail


These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Whether the notion of the "long tail" resonates with you or this idea of "blue ocean" keywords works, the key to attracting more free traffic to your site from search engines is to create more great content on your site than your competitors do. Free Download - Improving SEO: A Practical Guide.

Expert Answers to 10 Tough SEO Questions


When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. Guidance on what works in SEO today —not five years ago. Focus on long-tail searches.

12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. What Is an SEO Report?

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How Much Should You Budget for SEO?


SEO is one of the most important aspects of online marketing. If you want to generate more traffic and make your site rank higher in search engines, then it’s essential that you have a good SEO strategy. How Much Do SEO Services Cost? Can You Trust Cheap SEO Services?

How to Use SEO to Increase Your SaaS Website Traffic


The best way to achieve increased traffic is through effective search engine optimization (SEO). SEO builds visibility for your website and awareness for your product or service. That being said, here are a few ways to increase traffic for your SaaS through SEO: 1.

How to Write for SEO: A Guide to SEO Copywriting


Combine phenomenal copywriting skills with SEO , and your content marketing strategy will be on the road to gaining highly targeted readers that instantly become hot leads and customers. What does it mean to write for SEO? Long paragraphs should be broken into smaller ones.

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Analyzing the best ecommerce platforms for SEO


WordPress is best for SEO, creating real scalable. To make SEO work in ecommerce, consider the competition and search terms you target. But understanding the right platform for SEO early on is very important. From an SEO perspective, Shopify is strong.

Five Actionable Tips to Drive More Traffic to Your Website in 2020

Webbiquity SMM

Depending upon what part of the world you live in, you can work with professionals like SEO agency services in Singapore , the U.S., But don’t hire the first SEO agency you come across, as not all are great. Use Long-Tail Keywords in your Content.

Simplified SEO: A Resource for Training Newbies


There are many nuances and technical approaches to SEO, but the essentials of optimizing on-page SEO are surprisingly simple. 8 SEO fundamentals for newbies. If you’re new to the subject, this quick-start guide will give you all the SEO fundamentals you need to begin.

SEO Writing: How to Write for SEO


If you’re going to make the effort to create excellent content, you need to write for SEO purposes to make sure people can find your content through search engines. Writing for SEO doesn’t mean complicated technical maneuvering, but it does involve a little forethought and research.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. This post on effective SEO techniques has been refreshed for 2020. Take Advantage of YouTube SEO.

SEO and Buying Intent: Finding Keywords That Convert

BOP Design

When a B2B company is devising an SEO strategy, target keywords must be the foundation. Long-Tail Keywords. Oftentimes, long-tail keywords correlate with stronger buying intent. Long-tail keywords are keywords that contain more words in the search query.

The Biggest SEO Mistake Content Marketers Make

Contently - Strategy

One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand. By answering the question at hand, you build SEO into the editorial process and avoid keyword stuffing.

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