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Top 6 Social Media Marketing Tools for Small Businesses

TrustRadius Marketing

It’s easier to show your brand’s personality and make genuine connections when your company has yet to reach Buy-n-Large proportions. Responding to messages is key for building those personal relationships your customers want. A good social media marketing tool can help you quickly make strong social media content.

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The dashboard has finally been perfected

Biznology

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Ideally, these people should be aligned with the personality of your buyers. However, YouTube or LinkedIn users prefer slightly longer form content. RSS feeds offer an easy way to stay updated with every piece of content a site has published. Being the person to answer people’s questions is extremely valuable.

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Video Marketing Best Practices

SmartBug Media

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

It helps craft personalized cold emails and integrates with your LinkedIn account to send follow-up emails. You also need to set up your RSS feed. If you need help with RSS, read this guide. Sync your YouTube account to social media so every time you upload a new video, it posts to your social profiles. Cost: Free.

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The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore

Writing on the Web

Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) Other calls to action could include an invitation to bookmark or signup for an RSS feed. Hit the comment link and share.

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Your social media marketing automation solution

Biznology

If you set up your queue reservoir properly, you will have a bottomless font of tweets as well as Facebook and LinkedIn posts as well, including pages and even LinkedIn Groups. So, as long as Google+ isn’t smothered in its sleep with a pillow by mommy and daddy, Google and YouTube, then it’s an essential part of the puzzle.