Zoominfo

JANUARY 11, 2018

Now boasting 740 million users worldwide, LinkedIn has become the go-to platform for recruiters. This makes sense, since LinkedIn publicly displays virtually every piece of information a recruiter would need to make an informed hiring decision. Let’s look at how LinkedIn is changing and how it impacts the way you do your job.

Linkedin 130

Linkedin High Quality Lead Zoominfo Outreach 130

Marketing Insider Group

JULY 28, 2020

The challenge with campaigns is that marketing teams or agencies are defining a message, creating content – and then they hope that it will drive awareness and leads on LinkedIn. But sales and marketing are not shifting their content, LinkedIn profiles, and messaging.”.

Top of Funnel 245

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 245

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. 90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! That, in a nutshell, is Social Selling. A hard sales channel? •

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Markempa

AUGUST 19, 2021

Proactively building relationships with influencers and industry experts is a powerful way to generate demand and leads, and positive word of mouth (WOM). Influencer Marketing Strategy: The 4 Influencer Outreach Steps – markempa. You can also use tools like Twitter, LinkedIn, and Google Alerts.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Zoominfo

MAY 21, 2020

But to crush cold email outreach, you have to do it right. Effective cold email outreach means finding something your prospect values—and something you have in common. If you don’t see anything jump out on their LinkedIn within 20 – 30 seconds, or after a quick Google search, move on. It’s time to get personal. Free Trial 1.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Outreach

JANUARY 3, 2022

In 2021, Outreach…. The Outreach Engagement & Intelligence Platform is the only system of action that captures signals at each step in the deal lifecycle and guides you to a successful close. This funding round raised Outreach’s valuation to more than $4.4 The Highlights. billion and total funding to $489 million.

Outreach 40

Outreach Work Management Marketing Management Forecasting 40

Heinz Marketing

FEBRUARY 20, 2021

LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers. A look at how 2020 had a positive impact for these black-owned business leaders. Some step-by-step tips for using sales videos in your email outreach. Thanks for your insight, Johannes Hoech. Looking for some reading recommendations? Look no further!

Linkedin 87

Linkedin B2B Marketing B2B Paid Search Agency 87

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Marketing Insider Group

JULY 16, 2020

LinkedIn’s 2020 State of Sales Report shows that 44% of teams are seeing a decrease in responsiveness to email and social outreach because of C-19. But there is a lack of relevance and a personal connection that is keeping companies from building strong digital relationships on platforms like LinkedIn.

Top of Funnel 159

Top of Funnel Ideal Customer Profiles Profiling Linkedin 159

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. Connect with KFC’s Founder. Endorsement.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Hubspot

DECEMBER 10, 2019

This is why having an outreach strategy is critical. I’ve now helped three early-stage tech companies go from zero revenue to cash-flow positive. no fewer than 1,000 verified LinkedIn employees). By filling in the five points above for each of your target roles, your outreach messaging will practically craft itself.

Ideal Customer Profiles 74

Ideal Customer Profiles Outreach Lead Scoring Lead Ranking 74

Hubspot

MAY 4, 2020

When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Here are the important statistics you need to know to help you crush your social selling efforts on LinkedIn. Social Selling LinkedIn Stats.

Linkedin 84

Linkedin Stats Lead Scoring Lead Ranking 84

Vision Edge Marketing

APRIL 5, 2022

It also positively impacts web traffic, search engine optimization and brand visibility; helping increase your organization’s discoverability , especially if you’re in a crowded market. Where and with what audience outreach? How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? .

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Hubspot

MAY 21, 2020

Deals created and closed gain positive momentum as some industries and countries show encouraging performance towards mid-May. Deal creation is still 7% below pre-COVID levels, but this metric has been trending in a positive direction over the past few weeks. Refresh your email outreach with these sales templates.

Advertising Benchmark 90

Advertising Benchmark Positioning Open Rate Response Rate 90

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. We’ve all been there: you open up your LinkedIn messages and find a sloppily-written note from a recruiter that hasn’t done their homework. Do I have specific outreach tactics to attract both passive and active candidates?

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Outreach

DECEMBER 5, 2019

Creating an effective outbound Outreach Sequence isn’t a one-size-fits-all process. Outreach Amplify's machine learning can help by automatically classifying email replies into positive or negative replies, which provides significantly more insight into next steps than simple vanity metrics like open and reply rates.

Outreach 52

Outreach Optimization Contingency Planning Buyer Personas 52

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Bad Examples.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. LinkedIn is a good starting point, but ZoomInfo TalentOS can enhance your searches with data that lets you narrow in on the best job candidates faster. “Our ” Fig: Obstacles that TalentOS solves for LinkedIn users.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. LinkedIn is a good starting point, but ZoomInfo Recruiter can enhance your searches with data that lets you narrow in on the best job candidates faster. “Our ” It’s Difficult to Source Good Candidates Quickly.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Marketing Insider Group

NOVEMBER 30, 2022

Here are some examples of how you can provide personalized content to your audience: Use customers’ names in emails and other promotional outreach. LinkedIn: The World’s Networking Rolodex, at Your Fingertips. Using LinkedIn Prospecting Tools – these tools offer a laser-focused approach to targeting. Know Your Vision.

Trends 167

Trends Personalization Marketing AI SWOT 167

Martech

MAY 29, 2024

However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. In short, demand generation had become a volume-based game, chasing pipeline in the piles of leads through a persistent battering of SDR outreach cadences. And this isn’t simply a theory, either.

Lead Ranking 105

Lead Ranking Demand Marketing Qualified Leads Lead Gen 105

Trade Press Services

MAY 6, 2024

Doing this will deliver a positive ROI and maximize the benefits of participating. A good rule of thumb is to begin outreach six weeks to a month before the event. Connect with prospects and other stakeholders on LinkedIn and express your excitement about meeting them at the show. Connect on LinkedIn with a personalized message.

Trade Show 101

Trade Show Marketing Management Planning B2B Thought Leadership 101

Webbiquity

FEBRUARY 27, 2018

Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms.

Social Networks 298

Social Networks Stats Network Marketing Linkedin 298

accelerate agency

JUNE 3, 2020

There’s a good chance if you are reading this that you have a LinkedIn account. Many people join LinkedIn because they like the idea of a social network for professionals. The only time they might think about LinkedIn is if they get an email telling them that someone’s joined their network. Let’s get started.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

Webbiquity

FEBRUARY 20, 2020

Your best employees want to grow in their positions; give them this opportunity by using video as a means to offer positive job coaching or continued training in other elements of the organization that allow for employees to take on new tasks. Connect with Sean Gordon on LinkedIn.

Work Management 317

Work Management Video Marketing Marketing Strategy Marketing & Strategy 317

Hubspot

NOVEMBER 20, 2017

People are three times likelier to reply to a LinkedIn InMail message than a traditional email -- so if you’re going to reach out, an InMail might be the way to go. What Is LinkedIn InMail? You can only send LinkedIn messages to your first-degree connections. Find the LinkedIn user you want to contact. InMail Templates.

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

Zoominfo

SEPTEMBER 27, 2018

Candidate response rate refers to the percentage of candidates who respond to a recruiter’s outreach efforts. So, in order to connect with more candidates, you must take even the smallest details into account—including the day and time you conduct your outreach as well as the different turning points in a person’s career.

Response Rate 183

Response Rate Multi-Channel Outreach Zoominfo 183

Biznology

FEBRUARY 22, 2018

According to the Buffer app , the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day. Do outreach yourself: One vital step to creating an effective content marketing strategy is promoting content.

Planning 209

Planning Tips Budget Programs Outreach 209

FunnelEnvy

DECEMBER 11, 2023

For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

OCTOBER 30, 2023

If you’re thinking of starting some backlink outreach of your own, stick around. The same goes for backlink outreach. Here’s why being direct and clear is crucial: Immediate Understanding Start your outreach email with a clear intention. Personalizing your outreach is a reflection of genuine effort and interest.

Outreach 156

Outreach Tactics Marketing Proposals Lead Scoring 156

SalesIntel

APRIL 24, 2024

For example, competitive intelligence software provides detailed reports on competitor activities, market share, pricing strategies, and customer feedback, helping you make informed decisions about your own positioning and strategy. Kasper also connects with LinkedIn to make outreach easier and more scalable.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Zoominfo

APRIL 29, 2022

Text outreach is a whole new ballgame, and we’re just starting to figure out the rules. Free Trial How Not to Cold Text Your Sales Prospects Texting certainly allows you to be more casual with your outreach, but that doesn’t mean it should be filled with flame emojis or “OMG” shorthand. Where do we stand on the use of emojis?

Lock-In 130

Lock-In Zoominfo Opt-out Outreach 130

Zoominfo

OCTOBER 20, 2021

Hiring people for senior management positions is one of the toughest tasks for a recruiter. Pay special attention to the skills mentioned by the people who will work closely with this position. Outreach efforts to passive candidates are a critical part of the hiring process. “On

Zoominfo 130

Zoominfo Marketing & Strategy VALS Work Management 130

Webbiquity

MARCH 30, 2021

Unsurprisingly, the metric that clinched the first position was “quality of leads.” Personalized Outreach with User Data. To make this challenge an opportunity, personalize your outreach and offer relevant content or services to customers based on their needs. You can connect with him on Twitter or LinkedIn.

Lead Generation 264

Lead Generation Marketing Automation Services Trends Marketing AI 264