21 Spectacular SEO and Search Marketing Stats and Facts


The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). The top challenges in SEO are link building (cited by 41% of corporate marketers) and keyword research (39%).

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The 15 Best Special-Purpose SEO Tools


This post reviews more than a dozen special-purpose SEO tools for functions like finding HTML errors, checking for broken links, performing technical SEO analyses, optimizing video content, checking page-load speed, and more. 5) Link Prospector. 8) Broken Link Checker.

Tools 228

#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Links are Soooo 2011. While links are still going to matter for quite some time, how they influence search engines is already changing. Ryan Jones had a good quote at his Sustainable SEO session when he said, “It doesn’t matter how many links you have if people come to your site and think it’s crap”. Not just building them, but maintaining them, utilizing them and most importantly, not faking them!

Tools 242

Digital Marketing Strategy, Trends & Predictions for 2013


Big Data/Predictive Analytics Content Creation & Strategy Conversion Optimization Education Industry Google Analytics Mobile Online PR/Link-Building Paid Advertising/SEM/Display SEO Social Media Technology Industry Usability Video Web Design & Development

Trends 170

How to Launch a Successful SEM Campaign for Higher Education


For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? SEM is a multifaceted marketing strategy that can’t be learned overnight.

SEM 71

New Way to Promote Your Google Plus Page & Attract More Customers


Google Analytics Online PR/Link-Building Paid Advertising/SEM/DisplayGoogle has been hard at work trying to find a better use for its Adwords Express Ads application. The interface has seen many changes in the last year, since it was removed from the Google Places dashboard.

What is Paid Search? How SEO and SEM Work for You


What is SEM (search engine marketing)? By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer. One of the best ways to start building good off-page SEO is by link building.

SEM 82

So You Are Changing Your Name – Learn What to Do Digitally.


Update your inbound links. Make appropriate changes to signatures and internal links. B2B / Technology Content Marketing Digital Marketing Manufacturing Marketing Automation / Email Online Advertising / SEM / Display Online PR / Link-Building Social Media Web Design & Development Companies change their names and website domains for a number of reasons including right after a merger, completing an acquisition or just to re-launch their brand and identity.

SEO vs PPC: How to Prioritize Your SEM Strategies in 2018


If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Create quality, relevant content and build up the right ranking signals for it, and you can get search engine visibility without spending a penny.

SEM 52

100+ Blog Directories and RSS Sites for Promoting Your Blog


The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. link]. link]. Several of these sites require registration, and some require a reciprocal link, but at last check all were still active and free.

RSS 176

SEO Optimization - 3 Steps to Success


Popularity means that many other sites link to this page, ideally using the same keywords in the link text. 3) Get links to these pages. (1) Type the following into the Gooogle search box: “cache:[link] without any spaces ( click here for an example ). You can use SEO Browser to see how Google sees your site: check that all content and links are visible in this text-only view. 3) Get links. The link text should be the same as the selected keywords.

Use social media, improve your B2B’s search engine marketing

EMagine B2B Blog

We’ve blogged on several occasions about the synergy for B2Bs between social media and search engine marketing (SEM) …but mainly (as in this post) we were pretty much equating social media to blogging. But what about the larger scope of social media …and in particular the major social networks? Well, that’s the burden of a [.].

Best of 2008: SEM Landing Pages


Here are a few of the best posts about SEM landing page design from last year.

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

Ignoring the SEO details (like cross-links, ALT properties, filenames, etc) even though the opportunity presents itself for implementation. Buying links purely for keyword rankings. Search Engine Marketing Blog Search Engine Optimization SEM Tools Spam

SEO 287

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

SEO SEM Social Media (Digital Search & Internet Marketing) – 61,435 members. With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business.

3 Top Takeaways from SMX West 2015

KoMarketing Associates

This year, I tried to attend some different sessions (those a bit outside of my usual space of content and link building) and I wasn’t disappointed. Actionable Conversion Strategies for SEMs.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


How to build a robust content program by iMedia Connection. ” Though the post goes a bit over the top in spots (“link building as a direct SEO tactic is completely dead”—not quite true), Jason’s overall points regarding the SEO value of social media are spot on.

Online 274

Fathom SEO Pulse: 9.17.15


Google will rank a link with longer clicks higher that those with more short clicks. link]. link]. “4 link]. link]. Competitive Link Building Analysis For Your Industry”. link]. link]. “3 link]. “9 link]. link].

SEO 112

The 26 Best All-in-One SEO Tool Suites


One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

SEO 279

How to Survive the Ongoing Confusion With SEO

Content Marketing Institute

I also offer a few steps you can take to preserve your brand’s search influence and authority – even in the face of Google’s ongoing assaults on outbound link building. As Courtney says: Just because you don’t get a click, it doesn’t mean you’re not building influence.

SEO 113

How to Choose an SEO Agency

KEO Marketing

Do They Have Successful Link Building Expertise? Much of their response should align with their comprehension of the current marketing landscape, where advanced link building strategies , or white hat methods, are out playing black hat approaches.

Upcoming Marketing Events 2019-2020


It will cover everything a marketer needs to know, from in-house team building, online strategies and tracking conversions through keynotes, main stage speakers and site clinics. Pro Link Building.

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

I’m not going to link to the article; you can find it pretty easily on Forbes if interested. Google’s growth post IPO helped fuel an industry (SEO) and an opportunity for prospective business owners to build successful online enterprises through search. The Death of SEO.

5 SEO Lessons for the Modern Content Creator


Just consider these statistics: SEO/SEM marketing is the eighth most in-demand hard skill wanted by companies in 2018, according to a LinkedIn study ( source ). Build an internal linking structure to encourage users to read other blog posts and information on your website.

Tools This Successful Marketing Agency Uses to Dominate

KEO Marketing

Moz – Our SEO experts rely on Moz and its tools to help make SEO , inbound marketing , link building , and content marketing easy.

Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

Honestly, if you’re just starting to build your marketing stack, I would recommend signing up for three free tools, Hubspot, Google Analytics, and Mailchimp. How it helps: build an email list, engage your audience and nurture leads to conversion. What makes a good marketer?

The state of earned media blogger outreach


So, they’re building brand with a very influential and interested community of food bloggers, health bloggers, and influencers in the world of nutrition and dietitian science. I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more. Are you a Search Engine Watch Member? |

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Mike Pickowicz (PPC/SEM Analyst). A really creative way to learn how to build a story (or any piece of content designed to attract a target audience) from such a creative organization / company. 50+ More Things Every Link Builder Should Know - Julie Joyce, Search Engine Land.

Everything You Need to Know About Performance Marketing

Referral Rock

Allows you to build your own brand: This is one of the obvious benefits this strategy guarantees. Basically, performance marketing allows you to build your brand through third-party partners with their own budgets and audiences.

SEM 52

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe to in 2019

SmartBug Media

ProBlogger is another great resource for tips on starting a blog, creating content, finding readers, and building a community on your website. Building a B2B Social Media Campaign Skyscraper: A Step-by-Step Guide. The SEM Post 37. Should You Focus on Link Building in 2019?

SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO is ultimately about building a search-friendly website that you optimize for the best possible user experience. Off-page SEO factors can include things such as inbound links from other websites, social shares, and the geographic location of the user.

Yahoo! Search Marketing Results Now Powered by Bing


’s Sales team will exclusively support high volume advertisers, SEO and SEM agencies, and resellers and their clients, and Microsoft will support self-service advertisers. In HubSpot-approved Grateful Dead parlance, " What a long, strange trip it's been."

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns. Are you a Search Engine Watch Member? |

SEM 72

12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

She has expertise in SEO, SEM, pay-per-click management, content marketing, and relationship building for links, and strongly believes in data-driven decision making and in scalable, long-term SEO decisions within a larger inbound marketing program. Sophisticated Link Analysis.

SEO 114

4 Steps to B2B SEO Accountability

delicious b2bmarketing

Are you a Search Engine Watch Member? |

SEO 66

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Kaila is also the editor of the SEO & Link Building Best Practices Blog and is a frequent industry guest blogger. Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Marketing Strategies for Technology Companies

KEO Marketing

Every company must market itself to build brand awareness, generate leads, and secure new customers. Then, you can begin to build a relationship. By sharing your content, you can enhance link building and your site’s SEO. Do tech firms need marketing? Of course!

How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

Loyalty, building a long-term relationship, and customer retention are three key components … Consumers today are oversaturated with many businesses providing the same product or service. Build brand awareness by personalizing your brand with #content, says @MariyaBentz.

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SEO Tool Review: SEMRush


It's great to be able to identify such terms; with a bit more onsite optimization and link-building, the site could be moved up to the first page on Google and get a significant traffic bump.