Navigate the Channel

MAY 26, 2021

One of the most overlooked strategies for commercial contractors is landing pages. Keep reading to learn the best commercial contractor landing page strategy. You can also create specific landing pages with a purpose. Step One: Build Your Landing Pages with Quality Content.

Landing Pages 65

Landing Pages Word of Mouth Marketing & Strategy Best Practices 65

Stevens & Tate

MAY 14, 2021

Are your company website’s landing pages converting as many visitors to leads as you’d like? One problem may be that you are not using the right kinds of landing pages. Some companies only have one or two types of landing pages, and as a result, their lead conversion rates suffer.

Landing Pages 59

Landing Pages Conversion Rate Conversion Opt-out 59

ConvertKit

NOVEMBER 22, 2021

How Cara Chace uses Pinterest opt-ins to grow an engaged email list. So I created a free PDF opt-in about the nine things your social media manager should be doing (this was before I niched into Pinterest). Everything I pin on my Pinterest leads to a blog post or a landing page with an opt-in that builds my list.

Opt-in 82

Opt-in Automation Opt-out Paid Search Agency 82

Unbounce

NOVEMBER 22, 2018

We all know how effective a short, concise landing page can be. It’s quick to read and, depending on the offer up for grabs, can convince visitors to purchase or opt-in fast. But there are benefits to building long-form pages too. Here’s our take on why each of these built-in-Unbounce pages work so well.

Landing Pages 111

Landing Pages Examples Budget Programs Click Rate 111

ConvertKit

MARCH 25, 2019

Depending on the size of your email opt in form, you may only have a few dozen characters to make your pitch. When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. How to create a landing page that builds your email list.

Landing Pages 72

Landing Pages Top of Funnel Opt-out Opt-in 72

Act-On

APRIL 3, 2018

Learn about GDPR compliance, and preparing your gated forms to have clear, opt-in consent. The European Union's General Data Protection Regulation, GDPR, takes effect on May 25th and is the biggest change to the internet in a generation.

Opt-in 100

Opt-in Generation Effectiveness Landing Pages 100

ConvertKit

JANUARY 17, 2020

That's where your webinar landing page comes in. A well-crafted landing page can mean the difference between a packed house and an empty room. There's a lot of work that goes into a successful webinar—but creating a webinar landing page that converts doesn't have to be complicated. It's a win-win.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

ConvertKit

OCTOBER 22, 2019

And when you’re ready to launch your lead magnet, it’s best to create a dedicated landing page where you can highlight its benefits and give more information. And when you’re ready to launch your lead magnet, it’s best to create a dedicated landing page where you can highlight its benefits and give more information.

Landing Pages 67

Landing Pages Template Ad Exchange Statistics 67

ConvertKit

SEPTEMBER 9, 2019

It’s not enough to simply create a landing page. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization. But first, you need to know what an effective landing page conversion rate looks like.

Landing Pages 61

Landing Pages Conversion Rate Conversion Urgency Marketing 61

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site.

Landing Pages 78

Landing Pages Design Buyer Personas Paid Search Agency 78

ConvertKit

MAY 2, 2019

Depending on the size of your email opt in form, you may only have a few dozen characters to make your pitch. When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. How to create a landing page that builds your email list.

Landing Pages 75

Landing Pages Top of Funnel Opt-out Opt-in 75

Opt Intelligence

JANUARY 29, 2019

There’s nothing wrong with landing pages, but you may be finding it hard to scale your lead generation program. We challenge our clients to “go beyond the landing page.” And we’ve got the opt-in advertising technology to help them take on that challenge, with great results.

Opt-in 40

Opt-in Advertisements Advertising Landing Pages 40

Opt Intelligence

FEBRUARY 5, 2019

For years, the gold standard of lead generation has been landing pages. These dedicated, campaign-specific landing pages were hosted on a brand’s own website and provided a means for full tracking and data capture on a company’s owned website. Still using landing pages for lead generation? You’re not alone.

Landing Pages 40

Landing Pages Lead Generation Generation Opt-in 40

SendX

MARCH 18, 2021

They give you your email addresses when they subscribe to receive your content or opt in, usually on your website. It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” Before you can conduct an email marketing campaign , you need to have an email marketing database. Why not start with them?

Email Marketing 227

Email Marketing Planning Landing Pages Advertising Agencies 227

Opt Intelligence

SEPTEMBER 11, 2019

Opt-in advertising is one of the most efficient ways to grow your email list. Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads. Double Opt-In Maintains Brand Reputation. Double Opt-In Builds Email List Quality.

Opt-in 40

Opt-in Co-Registration Sales Qualified Leads Lead Nurturing 40

LeadSquared

MARCH 13, 2021

Get a copy of latest landing page design hacks here.). She ensures that her emails reach only those who have opted for it, and if someone had unsubscribed, they do not get the webinar email. So people are definitely reading the email and coming to the landing page. Landing page design experiment #1.

Landing Pages 52

Landing Pages Design Skype Click Rate 52

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Webbiquity

OCTOBER 11, 2022

Build an Opt-in Email List. Developing an opt-in email list is vital for nurturing prospects and keeping them interested in your product or service, as well as maintaining relationships and driving ongoing sales from existing customers. If you have an opt-in policy (and why wouldn’t you?), Keep Your Website Updated.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Martech

MAY 1, 2024

This new PMax feature, in beta, lets you test whether “replacing your final URL with a more relevant landing page from your website drives stronger results,” according to Google. Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. Customer retention goal. Budget pacing insights.

Marketing AI 103

Marketing AI Features Google Campaigns 103

Integrated B2B

OCTOBER 25, 2018

The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. Here’s why it’s advantageous to include a clear way to opt out or unsubscribe: 1. Make your customer-focus clear. 5. Use opt-out to say ‘hello’.

Opt-out 40

Opt-out Opt-in Ethics Landing Pages 40

Opt Intelligence

APRIL 24, 2019

A good website converts leads into customers, but even the best landing pages are wasted on lead generation. These potential leads don’t know you yet, so getting them to visit your site and read a lengthy landing page before submitting personal information is an expensive and highly ineffective endeavor.

Landing Pages 40

Landing Pages Co-Registration Generation Marketing Qualified Leads 40

Salesforce Marketing Cloud

JANUARY 29, 2024

The people on your list have opted in, which means they decided they want to hear more from you via email. or the GDPR in the European Union dictate rules for obtaining consent, providing opt-out options, and safeguarding user data. It sure can. According to our research , email remains the best way to connect with customers.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Opt Intelligence

NOVEMBER 19, 2018

Make the most of it with an opt-in campaign that utilizes third-party sites to generate leads without landing pages on the content your potential leads are already browsing. Your product, service or industry might dictate a lot of your opt-in campaign targeting. Make Opt-In Easy. Target Relevant Content.

Opt-in 40

Opt-in Campaigns Urgency Marketing Sales Qualified Leads 40

Zoominfo

MAY 31, 2018

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. 2. Create and centralize opt-in language for easy, consistent distribution. Create and centralize opt-in language for easy, consistent distribution.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Martech

FEBRUARY 12, 2024

Automatically created assets (ACAs) are a campaign-level setting that advertisers can opt into. This includes factors such as your landing page, existing ads, and keywords. Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. Why we care. How it works.

Marketing AI 104

Marketing AI Google Generation Landing Pages 104

Opt Intelligence

AUGUST 30, 2022

A logged in user will be presented with the opportunity to easily opt-in with just one click. And the best part is, you only pay for confirmed opt-ins. Plus, there is no landing page required, so you can get up and running soon. Plus, there is no landing page required, so you can get up and running soon.

Co-Registration 75

Co-Registration Opt-in Landing Pages Loyalty 75

Tomorrow People

MAY 24, 2021

The challenge was to provide a truly valuable offering that would capture their attention and drive landing page conversions. The magazine is supported by email and social media activity driving towards a dedicated landing page for each issue. In-depth knowledge and analysis.

Thought Leadership 156

Thought Leadership Conversion Landing Pages Opt-out 156

KoMarketing Associates

APRIL 9, 2019

This is a brand-new tool Facebook has put out to offer better transparency for its ad platform. It’s excellent for competitive analysis. You can pick up ideas for ad creative testing and creation, and it will show you which countries your competitors are advertising in. Audience and keyword research ppc lead generation tools. Google Trends.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Opt Intelligence

OCTOBER 26, 2021

If opt-in advertising or co-registration campaigns are not part of your current marketing mix, now is the time to add them. Both allow you to generate new leads without landing pages and grow your email list practically risk-free. And, of course, you only pay for the confirmed, opt-in leads. And unsubscribers, too!)

Co-Registration 78

Co-Registration Opt-in Advertising Agencies Landing Pages 78

Webbiquity

NOVEMBER 15, 2019

Create a compelling landing page with a short contact form. Just as the call-to-action (CTA) button on your landing page drives visitors to download your eBook, CTA buttons on the subsequent “thank you” page can redirect readers towards specific pages on your website such as upcoming events or your contact page.

Opt-in 164

Opt-in Top of Funnel Business Ad Exchange 164

Outbrain

NOVEMBER 28, 2021

With the exception of gaming, we generally see that landing pages perform the best across Outbrain campaigns. In most categories, such as finance or entertainment, educating users and building trust are necessary to persuade them to install an app, and a purpose-built landing page is the best way to do that.

Landing Pages 26

Landing Pages Campaigns Effectiveness High Quality Lead 26

Webbiquity

MARCH 14, 2019

Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Good email practices include a straightforward opt-out process, and avoiding spam-triggering words like “DEAL” “EXCLUSIVE OFFER” and “THE BEST RATE” in your subject lines. Progressive Profiling.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

Opt Intelligence

DECEMBER 28, 2022

You don’t need a landing page either, as all of the information is self-contained within the Facebook platform. This makes Facebook Lead Ads literally one of the quickest and easiest ways to generate leads without landing pages. The form pops up right within Facebook, no landing page required and no leaving the site.

Sales Qualified Leads 70

Sales Qualified Leads High Quality Lead Landing Pages Leads 70

Optinmonster

MARCH 1, 2023

How To Add an Email Signup Splash Page The quickest way to add a splash page to your site is by using SeedProd – WordPress’s best landing page builder. The bar may be located at the top of the page above the header or at the bottom, and it stays in view as the visitor scrolls.

Conversion 91

Conversion Landing Pages Opt-in Template 91

ConvertKit

NOVEMBER 20, 2020

Create a free landing page that converts. ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. It lands in your subscriber’s inbox. Jump ahead. Why focus on growing your email list in 2021?

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

LeadSquared

JULY 11, 2013

The concept of generating leads using Facebook Landing Pages has still not lost its relevance, even though Facebook does not allow static landing pages anymore. In fact, with the number of DIY tools that allow you to create landing pages for lead capture, running contests etc.

Landing Pages 52

Landing Pages Facebook Tools Template 52