Marketing Insider Group

FEBRUARY 22, 2021

If you want to boost rankings for your money-making landing pages and homepage, you need consistent content. Content helps you meet every ranking factor including topic authority, backlinks, traffic, user engagement, brand signals, trustworthiness, pages to index, and more. Content plays the long game.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Brandpoint

MARCH 13, 2023

Find the highest-ranking keywords for your site : Discover which landing pages or blog posts are already resonating with your audience. Start with a free SEO tool to identify the top-ranking keywords that are getting first-page rankings. Dig deeper with long-tail keywords Now it’s time to get into the minds of your customers.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Navigate the Channel

DECEMBER 20, 2023

Expanded SERP Real Estate: Dominating the search engine results page (SERP). Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries. Incorporate relevant long-tail keywords into your strategy. Audience Building: Attracting and nurturing potential customers.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

seo.co

NOVEMBER 22, 2021

However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. The rest don’t even make it to the top 2 pages of search results. Why are many people switching from short-tail keywords to zero volume keywords? Zero Search Volume Keywords for Beginners.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Marketing Insider Group

NOVEMBER 22, 2021

Using the Google Analytics platform, you can use behavior overview reports to see total page views, unique page views, and average time on the page. These metrics tell you which of your blog articles, landing pages, and other content are getting the most hits. Let’s start with finding content that’s performing.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Featured snippets appear on page one of Google and often describe a difficult or technical concept in a simplistic way.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Brightedge

MARCH 31, 2022

Keep the following suggestions in mind when formulating an ongoing SEO strategy: Pick your information sources well - Outlets like Search Engine Land and Search Engine Journal publish articles written by seasoned professionals and industry insiders. Sometimes, publishing long-form content is the best way of catering to searcher intent.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Only B2B

NOVEMBER 1, 2020

Optimize Landing Pages. Optimize Landing Page. You must ensure that you optimize your each landing page considering capturing the leads. Learn the best practices to make your landing page better and smarter for conversions. A visitor should have only 2 choices – Close the page or convert.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. They will inevitably cut into the click-through rates of top-ranking pages. Balancing both long-term and short-term strategies is ideal.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. You can switch up your personalization efforts by tailoring your landing page, incentives, rewards, offers, and recommendations to foster a personalized experience based on the prospect’s industry, browsing history, online behavior, and stage of purchase.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

KoMarketing Associates

APRIL 1, 2020

64 percent of B2B buyers want to see contact information on a vendor website home page and 52 percent expect to navigate quickly to company “about” information as well. This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Only B2B

MARCH 10, 2022

Must Read: Generate Quick Wins From Landing Page Tweaks. Your landing pages – the most transforming places in the buyer experience — are abundant fruit trees when it comes to driving B2B sales. To educate and overcome objections, include a live chat option on your page. It’s a must.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

seo.co

OCTOBER 25, 2023

Make (& optimize) your Google My Business (GMB) page SEO for bankruptcy law firms starts with creating a Google My Business (GMB) account. Generally, long-tail keywords get less search volume, but there’s also less competition when you’re trying to rank for them. Such landing pages could be low-hanging fruit in the SEO game.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

SmartBug Media

AUGUST 12, 2020

Buyers often research online, even before talking to a manufacturer representative, and the content that lands on their computers has a significant impact on their final purchase decisions. Take a look at the following: Page speed: Does your website have too many large images or videos? Metadata: This is information about the page.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. This tells you where visitors are coming from, specifically those who found you through other sites rather than navigating directly to your page. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”.

Social Media 136

Social Media Long Tail Marketing Media CTR 136

Oktopost

JUNE 16, 2020

Long-tail keywords! Long-tail keywords who?) Because they weren’t on the same landing page. ” The bartender says …”Cuz your ALT tag is showing.” ” What’s a B2B marketers favorite zoo animal? The Inbound Lynx. Knock, knock! Who’s there?)

B2B Marketing 126

B2B Marketing Long Tail Marketing B2B Churn Rate 126

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

NuSpark Consulting

MARCH 5, 2017

As an experienced marketing executive, you understand the importance of being visible on search engines; whether it’s via 1 st page organic listings, or as an ad that serves based on a prospect’s query. Supercharge long-tail keywords. Here are some reasons to test bottom of page positioning. Don’t bid on it by itself.

Cost Per Click 100

Cost Per Click Adwords Cost Marketing Management 100

Webbiquity

OCTOBER 9, 2018

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. They reach a product page or even the checkout page, but then leave the site before completing their order. Here’s is an example of a landing page that Prowly uses to target German prospects.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Sprout Social

JULY 1, 2021

On-page SEO : This is the optimization of the content itself. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. It also includes engagement on the page or post. Low conversion rate.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Stevens & Tate

DECEMBER 2, 2022

Your blog is the destination you want all prospective buyers to land on during their awareness stage, and keywords and SEO may as well be the road map to get them there. Links and CTAs – Internal links help keep users on your page and help them take in more of your expertise. Let’s take a look. Keywords and SEO.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94

Marketing Insider Group

AUGUST 1, 2023

To measure your Conversion Rate , you need to know two things: The number of people who did what you wanted them to do (conversions) The total number of people who had the opportunity to do so So, if 100 people visited your landing page and 10 of them downloaded your whitepaper, your Conversion Rate would be (10/100)*100 = 10%.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Launch Marketing

JANUARY 27, 2021

From the beginning you should define what you are trying to achieve when obtaining clicks to your website or certain landing page. Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.” Change your landing page URL? Did you add keywords?

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Brightedge

JULY 1, 2020

SEO (search engine optimization) is the practice of optimizing your online content to rank your website and content pages higher in the organic SERPs (search engine results pages). The auction winners will appear sequentially from first (top of page) to last (bottom of page). Why use SEO and PPC together?

SERP 128

SERP PPC Top of Funnel SEO 128

ClearVoice

JUNE 21, 2022

Some may need long-tail content, while others thrive on short-tail. Don’t expect a website to go from page 30 to page 1 overnight. While Forbes recommends 600 to 700 words per page of your website, there is no magical word length that will equate to a higher ranking. Answer Google’s questions. .

SEO 111

SEO FAQ Content Work Management 111

DAGMAR Marketing

APRIL 15, 2022

75 percent of users never scroll past the first page of search results ( Entrepreneur ) 53 percent of all website traffic comes from organic searches ( Search Engine Land ) 66 percent of people perform some type of online research before making a purchase online ( SemRush ). Without SEO, these opportunities would not be possible.

Statistics 94

Statistics SEO POS Lead Scoring 94

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. The results are largely definition style SEO pages , and therefore it's obvious that a product page wouldn't rank for this query. Landing page variations.

PPC 101

PPC Work Management SEO Top of Funnel 101

Valasys

NOVEMBER 27, 2019

Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. What is an SEO Landing Page?

Landing Pages 66

Landing Pages Practices Optimization SEO 66

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Any savvy digital marketer is going to make use of pay to play when there is a three to one return, but video advertising blows those numbers away and has the potential to offer evergreen organic value long after the budget has expired.”.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Convert

JANUARY 17, 2024

Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors. While we have some time, think about trying the following: Create a long-term brand-establishing strategy. This is key.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Sharpspring

AUGUST 10, 2021

If you plan to use conquesting as a tactic, make sure your landing page meta description specifically and concisely positions you as a better alternative to the branded search query. Words like “cheapest,” “best” and “reviews” are typically in these search queries, so build content that includes long-tailed keywords.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Then, grab your free planning template to master on-page SEO. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

SmartBug Media

JULY 6, 2021

Most organizations that have been developing content for the last decade are sitting on a wealth (or at least a high volume) of out-of-date blog posts or buried website pages. Here are five aspects to consider when deciding which pages to reoptimize. Page one is where you need to be to get found in search. Organic Rankings.

Top of Funnel 98

Top of Funnel Allocation Lead Scoring Lead Ranking 98

Adobe Experience Cloud Blog

JANUARY 25, 2018

75% of people don’t scroll past the first page of search results. You already know how important landing within the first ten results of a Google search is. In other words, over half of the page results you see when you search on Google have at least one video embedded within their pages. close rate. Image Source ).

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134