SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 330

Enterprise Management Marketing Automation Services Work Management Marketing Management 330

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Act-On

MAY 21, 2024

We recently spoke with our internal customer marketing expert, Jennifer Blanco. Blog Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult. And that process starts with your welcome email. Not sure where to start? with too much content.

Marketing Automation Services 246

Marketing Automation Services Act-On Customer Satisfaction Open Rate 246

Marketing Insider Group

AUGUST 21, 2023

They still need to act on the outputs — deciding, for example, whether the solution to persistently low CSAT scores is an overhaul of team processes or a tougher approach to human resource management. Use Natural Language Search & Generative AI in Your Knowledge Base Natural language processing has been around for many years.

Marketing AI 244

Marketing AI Marketing & Strategy Top of Funnel Resource Management 244

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Work Management 121

Work Management Marketing Management Resource Management Planning 121

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. 36% of B2B marketers say tracking ROI is their top challenge so mapping your goals first is important. As you should!

Top of Funnel 359

Top of Funnel Paid Content Lead Scoring Lead Ranking 359

Webbiquity

MAY 24, 2022

Other examples of cloud computing software include: Confluence: a knowledge base that your remote teams can work on from anywhere. In the current work environment, where different office arrangement are being tested, remote working technology is an essential resource. You also need the proper practices.

Work Management 284

Work Management Marketing Management Product Budget Programs 284

Martech

NOVEMBER 21, 2024

You have limited resources as an organization. Experience management is going to help you figure out which ones to focus on, where you should be allocating attention and resources. “It’s about how we are delivering the emotionally engaging, innovative experiences that will help us to stand out in a crowded market.”

Enterprise Management 138

Enterprise Management Work Management Marketing Management Marketing AI 138

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Contently

DECEMBER 27, 2022

Content Marketing Institute (CMI) predicts that companies will spend less on paid content and focus more on organic ways to gain audience share in the new year. Contently pioneered the content maturity model to map out a content marketer’s journey to world domination (just kidding). Assess how your content performed. Not at all!

Planning 181

Planning Marketing Plans Multi-Touch Attribution Content Marketing 181

Adobe Experience Cloud Blog

JANUARY 18, 2018

Is it the happiness of employees, its processes, proper investment, marketing, sales, or the profit generated? He states that advertising and marketing are crucial for generating sales and profiles. Is this an idea that works merely on paper or is there really a system to aligning marketing and sales that works?

Work Management 133

Work Management Marketing Management Marketing & Strategy Ideal Customer Profiles 133

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. So I asked Gemini to draft an email to send to customers with high support costs offering them resources to help.

Paid Search Agency 107

Paid Search Agency Marketing & Strategy Marketing Strategy Tools 107

Sprout Social

AUGUST 30, 2024

Consider how positive interactions with customers serve as great marketing for your business. However, relying too much on bots and knowledge bases can lead to negative or frustrating experiences for customers. These collaborative spaces can serve as an ongoing resource you can point others to in the future.

Work Management 130

Work Management Marketing Management Service Knowledge Base 130

Zoominfo

JUNE 24, 2018

Build an online knowledge base: A Forrester Research study shows customers make the most frequent use of knowledge bases compared to other self-service channels ( source ). But what is a knowledge base, exactly? 4 Ways Marketing Departments Can Improve Customer Retention.

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. But what if you already have a decent customer base? But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Planning 156

Rev

JUNE 25, 2019

You’ve made it through the marketing funnel from the first date ( top of the funnel ), to tying the knot ( bottom of the funnel ), and now you find yourself beyond the funnel. As a training resource, you can use this channel to promote new webinars and links to existing support articles. Congratulations!

Top of Funnel 114

Top of Funnel Marketing Funnels Paid Search Agency Content 114

Salesforce Marketing Cloud

MAY 5, 2023

We’re thrilled to officially announce the 2023 class of Marketing Champions. These people have achieved expert-level product knowledge and serve as active and involved leaders in our Trailblazer Community. What makes a Marketing Champion? All marketers are storytellers, artists, tinkerers, and scientists by nature.

Class 98

Class Communities Curation Storytelling 98

Sales Engine

AUGUST 25, 2015

But one the biggest challenges companies face today is creating access to those subject matter experts for content creation, even when they already have the necessary resources to create it (videographers, designers, copywriters, etc.). That way, you can tap into their brain and get the knowledge out in a format that is easy to transcribe.

Video Marketing 120

Video Marketing Marketing Management Copywriting PR 120

Sprout Social

JANUARY 29, 2020

And while some resolve to work out more or eat more healthily, marketers are setting goals to grow their careers and elevate their strategies. On the list of marketers’ resolutions? In an industry known for rapid change, it’s critical for marketers to stay on top of their skill sets and expand their knowledge base.

Planning 96

Planning Paid Search Agency Work Management Advertising Agencies 96

SendX

OCTOBER 25, 2019

They have a rigid anti-spam rule, so you will have to file for approval before start using the tool, just cross your fingers I hope you can pass that phase because behind that wall is cool and simple email marketing tool waiting for you. Everybody that looks for an email marketing tool, have this hope about saving time.

Work Management 170

Work Management Landing Pages CAN-SPAM Opt-out 170

KoMarketing Associates

AUGUST 3, 2017

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Marketing Budget 120

KoMarketing Associates

OCTOBER 15, 2015

And for your marketing dollar, it’s a given you’ll want to retain paying customers as long as possible. Part blog, part knowledge base, Canva’s design school serves as a go-to resource for people who may need how-to advice to use Canva’s features or tips for making more beautiful graphics.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

ClearVoice

MARCH 17, 2020

And so are 90 percent of marketers who are already using content in their marketing efforts. In this content marketing hierarchy overview , we took a deep dive into the importance of structuring and organizing your content for a positive brand experience. As content marketers, we have to keep up with so much jargon as it is.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Salesforce Marketing Cloud

JANUARY 23, 2024

Without their knowledge and expertise, you put customer satisfaction at risk. You also need time, money, and resources to recruit replacement talent. Ideally this knowledge is available in a centralized digital library that agents, field service technicians, and customers can access from anywhere for fast, quality service.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Heinz Marketing

MAY 28, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Your marketing team has spent countless hours strategizing, building up your database, identifying target accounts, developing content and messaging for buyers in your market, and campaign planning. What is an Email Preference Center? It’s a win-win.

Marketing Automation Services 124

Marketing Automation Services Opt-out Opt-in CAN-SPAM 124

SendX

NOVEMBER 20, 2018

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Valid for Cyber Monday SE Ranking - SE Ranking is an all-in-one SEO software with SEO tools that every marketer needs.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Work Management Marketing Management 101

Tomorrow People

MAY 9, 2022

What marketers need to know about internal product launches. If your marketing and sales teams are both aligned on product benefits and key messages, it’s a lot more likely that your sales cycle will shorten and your conversion rates will improve. Don’t overuse marketing jargon. So, you’ve developed a product.

Product 156

Product Paid Search Agency Planning Broadcasting 156

Biznology

JANUARY 16, 2019

No doubt, content marketing has taken center stage, thanks to the advent of digital. With this development the work of content managers has not just increased tremendously but has also become multi-faceted, with different roles merging into one – content marketers, content managers, SEO experts, etc.

Work Management 123

Work Management Marketing Management Tools Marketing Analytics Tools 123

Zoominfo

MARCH 27, 2018

And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ). More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

seo.co

JULY 4, 2022

There are plenty of tools and resources available online that promise to give you insights into search intent, but if you’re serious about this, you might as well go straight to the horse’s mouth. Google Autocomplete for Content Marketers and SEOs. Develop a Knowledge Base. How to Gather Autocomplete Search Terms.

SEO 124

SEO Google Marketing & Strategy Content 124

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 116

Conversion Rate eCommerce Top of Funnel Conversion 116

seo.co

MAY 26, 2021

Armed with an understanding of your Customer Lifetime Value, or CLV, you can make more intelligent decisions about sales, marketing, branding, pricing , service, retention, and profitability. Justifies Incentive-Based Marketing. One of the most telling is something known as Customer Lifetime Value. Puts an Emphasis on Retention.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

SmartBug Media

DECEMBER 20, 2021

Part of every marketing position is a commitment to ongoing training to ensure you’re staying up to date with industry trends and growing your marketing knowledge. One of the best ways to do this is by earning certifications from HubSpot, a leader in inbound marketing and sales software. Marketing Coordinators.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

Cintell

APRIL 30, 2019

The objective and approach are similar to the recent trend towards account-based marketing and predictive analytics. A cohesive and comprehensive content marketing strategy is the foundation of every successful marketing strategy. Beyond social selling, email is still a highly effective marketing channel.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Animalz blog

JANUARY 23, 2023

Here’s why and how you should integrate AI writing tools into your content marketing. The AI Curator Or take the idea of becoming an “AI curator”: use generative AI for first drafts or simple utilitarian content like knowledge base articles or basic listicles. And we’ve dubbed this blend: the Content Cyborg.

Tools 143

Tools Content Marketing Content Work Management 143

Scoop.it

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs. Let’s get started.

Work Management 111

Work Management B2B Marketing Practices Content Marketing 111