Salesforce Marketing Cloud

JANUARY 23, 2024

Without their knowledge and expertise, you put customer satisfaction at risk. You also need time, money, and resources to recruit replacement talent. Ideally this knowledge is available in a centralized digital library that agents, field service technicians, and customers can access from anywhere for fast, quality service.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Salesforce Marketing Cloud

MAY 5, 2023

We’re thrilled to officially announce the 2023 class of Marketing Champions. These people have achieved expert-level product knowledge and serve as active and involved leaders in our Trailblazer Community. What makes a Marketing Champion? All marketers are storytellers, artists, tinkerers, and scientists by nature.

Class 98

Class Communities Curation Storytelling 98

Biznology

FEBRUARY 20, 2017

Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. Information is one of the most important resource any organization has. Efficient handling of these resources within an organization can be ensure by the use of knowledge base.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

Work Management 277

Work Management Marketing Management Email Marketing Planning 277

Webbiquity

FEBRUARY 20, 2020

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales. Connect with Sean Gordon on LinkedIn.

Work Management 317

Work Management Video Marketing Marketing Strategy Marketing & Strategy 317

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

NetLine

MARCH 14, 2023

Introducing NetLine Academy Today, we are pleased to debut NetLine Academy ; a collection of self-paced learning modules aimed to support B2B demand generation marketers gain an expert-level understanding of NetLine’s Portal. Academy was designed with B2B marketers, agencies, and media companies in mind.

Demand Generation Agencies 64

Demand Generation Agencies Demand Generation Education Paid Search Agency 64

Spiralytics

APRIL 25, 2024

As a part of your marketing reporting process, you have several retention KPIs to hit: retargeting ads, customer retention rates (CRR), customer lifetime value (CLV), customer engagement score, and more. One way to hit them right is to personalize your messaging in all your marketing campaigns.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

SmartBug Media

MAY 9, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Salesforce Marketing Cloud

APRIL 10, 2024

To give customers this option, you can provide: A help center, also known as a knowledge base , where customers can search for answers to common questions. By deflecting routine questions to self-service channels, you can allocate your resources more effectively. It’s also the foundation for generative AI in self-service.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. But what if you already have a decent customer base? But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. In marketing alone, you have over 8,000 tools to pick from. Marketing Tools for Startups. AnswerThePublic. Optimizely.

Startups 362

Startups Marketing Budget Budget Programs Tools 362

Salesforce Marketing Cloud

MARCH 19, 2024

Get access to exclusive resources and training As a member of the Serviceblazer Community, you gain access to a treasure trove of exclusive knowledge base articles and customer service training materials.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

ClearVoice

MARCH 17, 2020

And so are 90 percent of marketers who are already using content in their marketing efforts. In this content marketing hierarchy overview , we took a deep dive into the importance of structuring and organizing your content for a positive brand experience. As content marketers, we have to keep up with so much jargon as it is.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

SmartBug Media

DECEMBER 20, 2021

Part of every marketing position is a commitment to ongoing training to ensure you’re staying up to date with industry trends and growing your marketing knowledge. One of the best ways to do this is by earning certifications from HubSpot, a leader in inbound marketing and sales software. Marketing Coordinators.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

Salesforce Marketing Cloud

OCTOBER 19, 2023

Chatbots powered by generative AI can handle more complex questions without human assistance and share links to help resources. Knowledge bases : Let AI create, organize, and deliver self-service content, so your agents can focus on more complex cases. Plus, your customers can always get answers — even at 3 a.m.

Efficiency 104

Efficiency Contacts Automation Work Management 104

Salesforce Marketing Cloud

JANUARY 17, 2024

Get access to exclusive resources and training As a member of the Service Trailblazer Community, you gain access to a treasure trove of exclusive knowledge base articles and customer service training materials.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Martech

MARCH 30, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Campaign now allows marketers to get five personalized email subject line suggestions based on the information the user provides about a campaign. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot.

Marketing AI 105

Marketing AI Ideal Customer Profiles Features Product 105

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. But where do you start with building a chatbot? Here are a few to consider.

Paid Search Agency 102

Paid Search Agency Marketing AI Work Management Marketing Management 102

Seismic

MARCH 12, 2024

Furthermore, we keep a close eye on the macro business environment, pivoting as necessary, but also remaining as a stable partner and resource. Teams have access to cutting-edge learning resources, ensuring they remain at the forefront of industry and organizational knowledge. This phase is the epitome of enablement success.

Work Management 105

Work Management Marketing Management Service Contingency Planning 105

Heinz Marketing

JANUARY 26, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In today’s digital age, it’s harder than ever to stand out. While you might be marketing a product or service yourself, you’re also getting marketed to countless times throughout the day. What is category leadership? How do you enhance category leadership?

Research 92

Research B2B Thought Leadership Thought Leadership Cold Calling 92

seo.co

MAY 26, 2021

Armed with an understanding of your Customer Lifetime Value, or CLV, you can make more intelligent decisions about sales, marketing, branding, pricing , service, retention, and profitability. Justifies Incentive-Based Marketing. One of the most telling is something known as Customer Lifetime Value. Puts an Emphasis on Retention.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Sharpspring

SEPTEMBER 7, 2021

In recent years marketing automation has become synonymous with growth. But what’s the current state of marketing automation in today’s business landscape? Many marketing professionals already incorporate some level of automation into their programs. The Agency Marketer’s Perspective.

Marketing Automation Services 84

Marketing Automation Services Advertising Agencies Paid Search Agency Marketing Automation 84

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Employee self-service (ESS) is technology that lets your employees handle many human resources (HR), information technology (IT), and other administrative needs on their own. An employee self-service system combines interactive web applications with searchable knowledge base articles to deliver a full suite of features.

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

Salesforce Marketing Cloud

OCTOBER 19, 2023

If you can master the art of good prompt writing, you can perform your tasks faster and better, whatever those tasks may be: writing code or a marketing plan, analyzing data, or interacting with customers. Action item : Here are three resources to help you get smart with data. But you don’t have to be an engineer.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

Tomorrow People

MAY 9, 2022

What marketers need to know about internal product launches. If your marketing and sales teams are both aligned on product benefits and key messages, it’s a lot more likely that your sales cycle will shorten and your conversion rates will improve. Don’t overuse marketing jargon. So, you’ve developed a product.

Product 156

Product Paid Search Agency Planning Broadcasting 156

TrustRadius Marketing

OCTOBER 27, 2022

Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. Compare conversion rates on your different channels to figure out the best way to use your marketing budget. Enterprise Knowledge Bases. Engage Customers to Expand Market Share.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

SmartBug Media

FEBRUARY 27, 2023

HubSpot’s CMS is first and foremost marketing-focused. The platform streamlines efforts if you want to merge your website and your marketing efforts together. The back-end maintenance can become really technical, which is why HubSpot takes care of this for you so you can focus on your marketing efforts instead.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Salesforce Marketing Cloud

JULY 19, 2023

Beyond answering common questions, these chatbots can greet your customers, serve up knowledge base articles, guide them through common business processes, can send out a field technician for field requests, and can route more complex questions to the right person. This will save you time and help you get your articles out faster.

Marketing AI 52

Marketing AI Work Management Marketing Management Service 52

Salesforce Marketing Cloud

APRIL 22, 2024

Karen Engstrom Talent Acquisition Manager, CodeScience Cate Robbie, director of human resources at Salesforce Partner NuAge Experts, concurs that “Actions speak louder than words…the right portfolio will give me visibility into someone’s strengths and technical skills that are transferable to Salesforce.”

Ad Building 111

Ad Building Ideal Customer Profiles Acquisitions Creativity 111

Rev

JUNE 25, 2019

You’ve made it through the marketing funnel from the first date ( top of the funnel ), to tying the knot ( bottom of the funnel ), and now you find yourself beyond the funnel. As a training resource, you can use this channel to promote new webinars and links to existing support articles. Congratulations!

Top of Funnel 114

Top of Funnel Marketing Funnels Paid Search Agency Content 114

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

SmartBug Media

DECEMBER 27, 2021

Has your inbound marketing agency embraced the idea of Intelligent Inbound® marketing being about a “culture of experimentation”? All this is part of the unique alchemy for inbound marketing strategy success for one former CMO turned SaaS co-founder. Inbound Marketing Techniques That Produce Tangible Results.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98