KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Envy

MAY 2, 2019

Persona research: Yes, you really need to do this. Keyword research. Keyword research is the next, and really critical, step in your B2B content marketing strategy. Keywords are literally the key to getting your content in front of your target audience. This is where buyer personas come in.

Top of Funnel 107

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 107

Animalz blog

MARCH 21, 2024

This is how Wikipedia defines the word blog and how popular content management systems like WordPress organize content. This approach has helped them rank for incredibly competitive keywords and establish themselves as a go-to resource in the HR space. The ROI of this approach has only increased as the content landscape gets noisier.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Method and Metric

APRIL 17, 2020

Research: Alright, you have your general area of knowledge you’re going to instruct on. Simply type in your idea and scroll down the Google page to see what people are searching for: Google Trends : another handy free tool, it shows you what people are searching for, allowing you to specify by location, time frame, and other variables.

Course 59

Course Research Tools Broadcasting 59

Biznology

MAY 5, 2011

Image via Wikipedia. Jake had a long list of questions for me, with more coming from his students, covering such subjects as the biggest trends in search, Facebook's odds of unseating Google, the importance of social media, techniques and tools for keyword research, whether Google Analytics is a sufficient Web metrics tool, and many more.

Search Marketing 80

Search Marketing Trends Marketing Analytics Tools Wikipedia 80

Content Marketing Institute

OCTOBER 16, 2018

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized.

Long Tail Marketing 103

Long Tail Marketing Google Domain Keywords 103

Blue Flame Thinking

FEBRUARY 15, 2019

Use SEO analysis of your site and those of competitors to find the keywords visitors are using. Include important keywords but don’t overdo it. But, don’t resort to keyword stuffing. Research is critical here. Select some of those keywords and, one at a time, Google them to look for “People also ask” results.

Features 63

Features Google Long Tail Marketing Wikipedia 63

Scoop.it

JANUARY 4, 2022

Most online activities, including news consumption, product and services research, all start with search engines. All the details you see are cited from Google index library and Wikipedia. You can spot some relevant tweets in Google SERP for certain keywords related to trending topics. #14. Keywords make an impact.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. Create original research Write books Share novel ideas. Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. Create original research Write books Share novel ideas. Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. 5 Timely Trends for 2020: 1. Create original research Write books Share novel ideas. Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Biznology

JANUARY 27, 2014

Photo credit: Wikipedia. Algorithms that comprise hundreds of criteria determine how websites rise or fall in rank for specific keywords. Volume of search for any keyword and key phrase can be easily known with tools the the Google Keyword Planner and Wordtracker.

SEO 80

SEO Forrester Wikipedia Keywords 80

Moz

MARCH 12, 2020

Another would be to use a tool like Moz Keyword Explorer , where you could put in "bike safety" and then just select from one of the drop-downs "are questions" and it would then just show you all the questions people are asking about bike safety. Create novel research. Use Google Trends. Well, that's novel research.

Content 71

Content Custom Publishing Case Studies Google 71

Biznology

JULY 5, 2012

Photo credit: Wikipedia. You only pay when a prospect clicks on your selected keyword(s). Ziff Davis and TechTarget are leaders in the tech industry world, using “content syndication,” distributing marketers’ white papers and research reports, and charging by response. What a treasure trove!

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Biznology

NOVEMBER 19, 2013

Without well-written, high-quality, descriptive and easily-understandable copy, link-builders tend to compensate by doing keyword research and writing clunky-but-functional hooks that used to work well enough luring the bots, spiders, and indexing agents. And, if the current trends can be read into the future, the noose is tightening.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

QuanticMind

SEPTEMBER 5, 2018

Keyword research is the foundation of pay-per-click advertising. Thus, growing a keyword list is the first step to launching new campaigns or expanding existing ones. If you’re looking for new keywords to target, the following ideas will help you find a variety of potential terms.

Paid Content 40

Paid Content Keywords Research Sales Management 40

Hubspot

MARCH 5, 2015

Of course, publishers, whether marketers or journalists, have direct control over only a handful of Google’s evolving ranking criteria , and the factors that impact search results shift by topic and keyword. Keywords and article length were less significant factors with news than with other types of content. Recency matters.

Search Marketing 28

Search Marketing Wikipedia Domain SERP 28

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. The most basic report shows daily volumes with trends over time. microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Single Grain

SEPTEMBER 8, 2020

As you can see, Google also tends to serve results that include the year in the title, particularly in industries that change rapidly (like marketing): The only caveat with adding the year (or even month) to your title tag is that you have to update it not only in the title tag, but also in the content itself to match current trends. .

Paid Content 138

Paid Content Organization Lead Scoring Lead Ranking 138

Hubspot

OCTOBER 23, 2013

A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

seo.co

MARCH 25, 2022

If we link to Wikipedia , it’s considered an external link; we’d be passing authority to Wikipedia (not that it needs it), but not passing authority to our own domain. Sometimes, you’ll make reference to a statistic or piece of original research that’s explained somewhere else on your site. Further reading.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

seo.co

OCTOBER 29, 2021

This definition of SEO writing from Ahrefs explains it nicely: SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines. Keyword Research & Content Gap Analysis. Keyword search volume analysis.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

seo.co

OCTOBER 5, 2021

In those days, to get the most out of your link, you’d embed at least one keyword into your anchor text. If your content doesn’t have a link inbound link velocity, Google is less likely to consider it a “trending” or “timely popular” piece, and thus less likely to rank it highly in search results.

Link Building 98

Link Building SEO Ad Building Wikipedia 98

CoSchedule

JANUARY 24, 2023

This may include understanding audience demand for the topic through keyword research as well. Outline: Research your topic by Googling it, discussing it with subject matter experts (internal and external), and turning what you learn into a bulleted list of points to cover in your blog post. Your download should start shortly.

Process 100

Process Wikipedia Paid Search Agency Lead Scoring 100

KoMarketing Associates

NOVEMBER 1, 2016

Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. According to research from Google, 90% of B2B researchers who are online use search specifically to research business purchases.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

Content4Demand

JANUARY 17, 2023

55% of buyers say they now rely more on content to research and make purchasing decisions more than they did a year ago. When you explore every aspect of a narrow content topic, your users will come away with fresh insights and a good perspective on the latest trends and research. Content Hubs Support SEO Strategies.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Zoominfo

JULY 30, 2018

Prioritize evergreen content: While trends and news can create some major buzz initially, evergreen content continues to provide value far beyond the publish date. Get started with six handy tips: Write list posts: Research shows list posts generate more backlinks than other content formats ( source ). 3. Do your research.

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). Britney Muller, the Senior SEO Scientist at Moz advises targeting “ link-intent keywords ”. BERT equips the search engines to display a richer understanding of language.

SEO 59

SEO Practices Google Brand Identity 59

Marketing Insider Group

JULY 17, 2012

But there are a few simple ways to use research and a customer-first mindset to drive effective marketing strategy…. Wikipedia). Step 2: Formal Research. Having been a sales and marketing professional for both a traditional and a syndicated market research firm, I can promise you that I am not a research purist.

Planning 100

Planning Marketing Plans Marketing Management Webcast 100

Webbiquity

NOVEMBER 5, 2012

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. .”

Optimization 100

Optimization Curation PR Public Relations 100

Directive Agency

NOVEMBER 13, 2018

So you’ve done keyword research and found a target keyword that has a good balance of search volume and not too high of a keyword difficulty score. Effectively assessing your opponents’ strengths and weaknesses is vital for positioning your content to gain keyword rankings that bring in traffic. Hold your horses.

Lead Scoring 51

Lead Scoring Lead Ranking Paid Content Positioning 51

Writing on the Web

AUGUST 15, 2012

Image: Wikipedia ). Typically, if you’re engaged in SEO, you’re trying to get links , using keywords in your content , and improving the technical aspects of your website to make it more search engine and user-friendly. Keywords help Google find your content and help your content rank better.

Small Business Marketing 100

Small Business Marketing PageRank SEO Keywords 100

Moz

FEBRUARY 21, 2021

As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. With these, I can focus instead on researching the individual sub-topics. Before applying TF*IDF, you need to create a piece of content targeting a particular keyword.

SEO 66

SEO A/B testing SERP Keywords 66

Directive Agency

NOVEMBER 8, 2018

Long tail opportunity refers to “secondary” keywords or words that are correlated to your primary keywords. By doing keyword research, you can identify the information your audience craves when making a buying decision and then become the best answer to their questions. Moz Keyword Explorer.

SEO 40

SEO Long Tail Marketing Lead Scoring Lead Ranking 40

Single Grain

APRIL 3, 2020

The graph for evergreen content therefore grows steadily like this: However, an article like “The biggest marketing trends in 2017” is not evergreen because marketers don’t really care about 2017’s tactics anymore. A great example of a website that produces amazing evergreen content is Wikipedia. Ubersuggest. Exploding Topics.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107

Single Grain

JUNE 24, 2021

12 Key SEO Trends That Content Marketers Need to Know. If you're a content marketer who wants your business or your clients' business to stay at the top of the SERPs while offering content that's of value to your readers, you'll need to know these twelve key SEO trends. Use long-tail keywords to answer common audience questions.

SEO 138

SEO Trends Content Marketing SERP 138

Adobe Experience Cloud Blog

JUNE 16, 2016

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Share their favorite products and brand experiences.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48