Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Let’s find out!

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. The goal is to make your content more noticeable in search results to get more traffic.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Know Better Where Your Traffic Is Coming From. Control your Organic Traffic with Split Testing.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

CoSchedule

AUGUST 4, 2022

However, there’s good news for businesses whose domains have been on the market for quite some time (3 years and more). You can reach the traffic growth and increase your leads much faster – 2-3 months. Historical content optimization is an SEO strategy focusing on optimizing older website content to drive more traffic.

Traffic 62

Traffic Tactics Optimization Organization 62

Directive Agency

MAY 30, 2024

You’ll find that functional content can take various forms, such as templates, checklists, and worksheets, tailored to address your customers’ jobs-to-be-done. When they share it online, this not only expands the reach of the content but also attracts new potential customers who are in the market for similar solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Content 52

Directive Agency

MAY 30, 2024

You’ll find that functional content can take various forms, such as templates, checklists, and worksheets, tailored to address your customers’ jobs-to-be-done. When they share it online, this not only expands the reach of the content but also attracts new potential customers who are in the market for similar solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Content 52

Marketing Insider Group

JANUARY 25, 2022

There are plenty of tried and true work plan templates you can download and customize to fit your specific project needs. This list from Template Archive has more than 30 downloadable templates you can choose from. A survey conducted by a London-based digital marketing agency of over 1,000 web users found that more than 42.5

Marketing Websites 246

Marketing Websites Industry CMS Lead Scoring Lead Ranking 246

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Optinmonster

JULY 28, 2022

Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Outbrain

NOVEMBER 26, 2019

And as a pro, you’re definitely working with a web analytics tracking tool, which provides you with important audience engagement data to help inform any and all adjustments you make on your campaigns. Google Analytics is the most common web analytics tool in the industry, so we’ll focus on it here. Create the audience.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. To keep your KPIs manageable, here are the most important figures to watch in different areas.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Moz

FEBRUARY 14, 2021

While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. While this information doesn’t provide much insight into on-page performance, it does offer a jumping-off point for you to talk to your customer about changes in market trends and user behavior.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

DivvyHQ

MAY 14, 2021

Sure, building reports to track the performance of your (or your clients') content marketing efforts isn't sexy, but it's crucial. It can also be a very manual and time-consuming process if you don't have the right tech in place, or a solid reporting template to work from. Let's fix that, shall we?

Template 52

Template Marketing Report Advertising Agencies Paid Search Agency 52

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Unbounce

DECEMBER 1, 2021

The platform manages ads on Google Search results, websites and apps that use the Google ad network, and YouTube. Google’s top advantage is its sheer scale. market share for mobile search , and the Google Display Network reaches 90% of worldwide internet users. It has more than 90% of the U.S.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. Web traffic.

Planning 306

Planning Conversion Top of Funnel Custom Publishing 306

SmartBug Media

FEBRUARY 27, 2023

HubSpot’s SEO tools help businesses better target their keywords, identify opportunities for link building, and optimize their on-page content for better search engine performance. The CMS platform allows businesses to create, publish, and manage content on their websites quickly and easily. HubSpot uses a drag-and-drop page builder.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

KoMarketing Associates

DECEMBER 1, 2016

Of course, B2B marketers have differing expectations of an SEO audit as well. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. First, consider performing a “[keyword] site:domain.com” search to uncover whether duplicate content may exist on the website. The Inbound Link Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 99

Marketing Analytics Tools Google CTR Domain 99

Zoominfo

JUNE 6, 2018

But, here are some basic steps recruiters you can take to optimize your career page: Perform keyword research: To improve the organic traffic to your career page, you must optimize the content with keywords top candidates are actively searching for. The more time and effort you put into this page, the more effective it will be.

Organization 250

Organization Ad Building Tips Keywords 250

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Optinmonster

SEPTEMBER 8, 2020

Are you looking for the best affiliate marketing tools for your WordPress site? Affiliate marketing can be an excellent way to create multiple streams of income. And while many online “gurus” will tell you how easy it is, the truth is that affiliate marketing can be tough–unless you have the right tools. Well, it is!

Work Management 84

Work Management Marketing Management Planning Best Practices 84

Adobe Experience Cloud Blog

JUNE 30, 2016

Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. Keyword Ranking Are Helpful, Sometimes. Where do we rank for our top keywords?” All keywords are not created equal. The answer: you don’t know yet.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

Hubspot

APRIL 7, 2019

A crucial aspect of being a great marketer is being able to measure your success. You deserve your budget -- and maybe need more of it -- and you deserve to dedicate time to the marketing activities that work. Sure, you know Twitter drives a certain percentage of traffic to your website. What are UTM codes? UTM Code Example.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. You can see the whole SEO channel context analysis in this Data Studio SEO report template.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

OCTOBER 1, 2021

At the center of all operations is a CRM to manage contacts, deals, and pipelines. You probably also have an email marketing app to engage your audience and a phone book so you can easily call your leads. Google Analytics - Website Analytics. Trello - Project Management. Aircall – Cloud-Based Calling.

Marketing Automation Services 67

Marketing Automation Services Budget Programs Marketing Analytics Tools Best Practices 67

Anyword

JULY 26, 2022

A customer persona represents your brand’s ideal buyer type (you can have multiple), and creating one helps your team or company as a whole better understand who to target with your marketing messaging. A solid customer persona is the perfect recipe for an effective marketing or advertising campaign — and we’re here to help you build one.

Ad Building 82

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 82

seo.co

MAY 1, 2022

It is because they already found their answers from the top-ranked websites that Google recommended. Simply put, Google rewards you if you offer more on the table. Monitor your traffic and keep a record of your factor diversity. You can use several apps for this, such as Ahrefs , Moz or our own Google Website Rankings Checker.

Google 98

Google De-duplication SEO Keywords 98

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. Part 2: Why marketing orgs need to become more like product orgs. 250,10% off for paid subscribers.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

SmartBug Media

JULY 13, 2023

As the digital marketing landscape evolves, you need new strategies to acquire new leads and get consultation requests from potential clients. Without these requests, you could be at risk of losing relevance in the market. After all, this is the bread and butter of your business. This is where conversion rate optimization comes in.

Conversion Rate 97

Conversion Rate Consulting Optimization Conversion 97

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. If you’re on the hunt for new marketing resources, look no further. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. We decided to begin by optimizing their website and implementing a blog and social media marketing.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Optinmonster

MAY 11, 2023

But can you drive traffic to your website for free? If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? The nice thing about content marketing is that it can be very cost-effective. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78