Martech

OCTOBER 15, 2024

The true foundation of marketing lies in building brands that create demand but also build trust. But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. For a newly converted customer, a gracious email thanking them may be appropriate.

Enterprise Management 125

Enterprise Management Top of Funnel Marketing Management Digital Marketing Funnels 125

Martech

FEBRUARY 5, 2025

” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. But the more I thought about it, the more I questioned whether the existing experiences marketing provides to B2B buyers should stay in place. AI has a role in marketing, but humans remain critical.

Marketing AI 129

Marketing AI Marketing Analytics Tools B2B Marketing B2B Thought Leadership 129

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Paid Content 152

Paid Content Distribution Top of Funnel Webinar Metrics 152

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. One of the biggest changes next year wont happen on customer touchpoints. It will happen in how marketers and organizations view customer experience. It will happen in how marketers and organizations view customer experience.

Branding 116

Branding Brand Identity Allocation Marketing AI 116

ClearVoice

NOVEMBER 4, 2024

Your brand guidelines may look perfect on paper, but when they don’t match up with real customer interactions, it leads to confusion — and frustrated customers will start looking elsewhere. But the real magic happens when your brand’s personality and promise align with each interaction. Cue massive sigh.) Consistency takes work.

Guidelines 92

Guidelines Work Management Marketing Management Ideal Customer Profiles 92

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. An integrated marketing strategy addresses these challenges by creating a unified plan, ensuring every campaign, channel, and interaction works together to achieve measurable business outcomes.

ROI 98

ROI Top of Funnel B2B Marketing Webinar Metrics 98

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. By consistently addressing core pain points, Sprout Social fosters trust and positions itself as an authority in social media marketing.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

ClearVoice

OCTOBER 29, 2024

But as soon as they start presenting, something’s off. It isn’t the fun, approachable brand you’ve worked so hard to build and maintain— it’s a complete disconnect, and the whole presentation just feels awkward. The touchpoints are everywhere. That’s where interactive, hands-on training comes in. Sounds familiar, huh?!)

Guidelines 88

Guidelines Training Branding Brand Identity 88

Martech

MARCH 31, 2025

Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds. Meanwhile, 72% of customers feel more connected to brands celebrating past interactions, per a 2024 Forrester survey. For CX pros, the challenge is bigger: How do you weave memories into every touchpoint?

Branding 123

Branding Brand Identity B2B Loyalty 123

Marketing Insider Group

JULY 29, 2021

You have a business, employees, a cool logo and an airtight marketing concept. Plus, they’re not shy about sharing their mad marketing and selling skills. She does this by first identifying every touchpoint a client has with a brand and then seeking to optimize every step in a customer’s journey. Her last name says it all.

Paid Search Agency 335

Paid Search Agency Work Management Trust Marketing Touchpoints 335

Salesforce Marketing Cloud

AUGUST 6, 2024

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. From predictive analytics uncovering market insights to intelligent automation streamlining operations, this AI enterprise is what a successful business should look like. Does this company exist? But Sandstone needs to act fast.

Marketing AI 128

Marketing AI Lead Ranking Allocation Peer-to-peer 128

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. That was marketing’s main function. Fast forward to 2020 — 83% of CEOs now claim that marketing is a major growth driver.

Advertising Agencies 363

Advertising Agencies Planning Paid Search Agency CMO 363

B2BMarketing.net

DECEMBER 9, 2024

Arguably the biggest challenge facing B2B marketers is understanding how to balance novelty with reliability in campaigns. So what did we learn about marketing channels and techniques from the entries to the B2B Marketing Awards? million views and drove a 42% increase in platform adoption. Under the influence?

B2B Marketing 94

B2B Marketing Advertising Channels Microsite B2B 94

MarketJoy

NOVEMBER 13, 2024

In 2024, B2B companies are grappling with a tough reality: 79% of marketing leads never convert to sales. Beyond Traditional Metrics Customer Acquisition Cost (CAC) Understanding your full acquisition cost allows for better budgeting and optimization of marketing spend. Automated reporting that presents critical data without hassle.

Lead Gen 98

Lead Gen Lead Ranking Lead Scoring ROI 98

Webbiquity

JUNE 21, 2022

The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Create Omnichannel Marketing Campaigns.

Branding 348

Branding Brand Identity Privacy Policies Multi-Channel 348

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Cost Per Thousand 126

Cost Per Thousand Advertising Agencies Campaigns CPM 126

Only B2B

APRIL 23, 2025

There are key distinctions between them that you need to know as a marketer. Omnichannel vs. multichannel marketing is not the split you might expect. Multichannel Marketing Multichannel marketing involves an array of standalone channels like email, LinkedIn, paid search, and webinars to interact with prospects.

B2B Marketing 71

B2B Marketing Paid Search Agency Sales Qualified Leads Touchpoints 71

Martech

NOVEMBER 26, 2024

To ensure you can optimize customer interactions, stay agile and deliver a seamless customer experience, a good place to start is to audit your CX technology. Do you have a unified view of the customer journey across touchpoints? Confirm seamless data flow between CRM, support, marketing and sales systems.

Customer Satisfaction 76

Customer Satisfaction Touchpoints Paid Search Agency Ad Frequency 76

sagefrog

FEBRUARY 10, 2025

Data-driven B2B marketing has never been more crucial. Artificial intelligence (AI), automation, and machine learning advancements have redefined how marketers collect, process, and use data. Buyers now expect personalization, real-time responses, and relevant content across every touchpoint. 1 But data alone isnt enough.

Marketing AI 71

Marketing AI B2B Marketing Lead Ranking Lead Scoring 71

Heinz Marketing

MARCH 7, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing A well-structured demand generation strategy is the backbone of consistent pipeline growth. out of 5), according to Heinz Marketings recent Predictable Pipeline Benchmarking analysis. Implement marketing automation to nurture inbound leads effectively.

Lead Ranking 92

Lead Ranking Advertising Benchmark Marketing Attribution Ideal Customer Profiles 92

Sprout Social

JUNE 13, 2025

YouTube offers marketers a unique mix of reach, intent and influence. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Why YouTube marketing ROI matters—especially now Assigning attribution is getting harder, complicating ROI calculation across all social media efforts.

Paid Content 107

Paid Content Youtube ROI Multi-Touch Attribution 107

Marketing Insider Group

JUNE 10, 2024

In short, product analytics involves collecting, measuring, and analyzing how customers interact with your products, services, and marketing content. This step involves adding tracking codes or plugins to your website or app, allowing the analytics tools to collect data on user interactions.

Analytics 311

Analytics Top of Funnel Marketing Analytics Tools Product 311

Orange Owl Blog

DECEMBER 29, 2024

B2B Marketing The Ultimate Guide to B2B Marketing Attribution Models Vivek Goel December 30, 2024 Share : Table of Contents Introduction In the dynamic and competitive world of B2B marketing , understanding the effectiveness of your campaigns is not just an advantageits a necessity. What Are Marketing Attribution Models?

Marketing Attribution 52

Marketing Attribution Lead Ranking Multi-Touch Attribution Allocation 52

Marketing Insider Group

NOVEMBER 13, 2023

At Marketing Insider Group, we’ve watched as these snippets have transformed the way users interact with search engines. Join us as we dive deeper into types of featured snippets and why they’re a game-changer in digital marketing. Google loves presenting these as list snippets.

Features 306

Features Marketing Agencies 2 Dwell Marketing Agencies 1 306

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Zoominfo

MARCH 4, 2021

This is where SDRs focus on scoring as many meetings as possible, and research shows more than five touchpoints are required to secure an initial meeting. Warm leads have shown interest by interacting with content or form fills. Align with your marketing team for unified lead scoring and qualification.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Ranking 246

Vision Edge Marketing

APRIL 19, 2018

The marketing automation software industry was a $3.3 billion market in the United States in 2017, and it is growing 30% annually claims SharpSpring in their recent Investor Presentation. Despite the investment, many marketers struggle with making the most out of martech. Know Your Customers Better Than Your Competitors.

Marketing Automation Services 243

Marketing Automation Services Allocation Planning Paid Search Agency 243

InsightSquared

SEPTEMBER 11, 2019

Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. Now, that buyer of yours could have taken several turns and interacted with several different campaigns before purchasing your product. It is up to you, the marketer, to determine which campaign carries the most weight. .

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

Ivan Guzenko - Forbes

JUNE 16, 2025

getty In today’s marketing landscape, data is abundant—however, true intelligence is not. Most marketers are inundated with siloed systems, fragmented identity signals and platforms that were not designed to operate in real time. for Forbes Technology Council COUNCIL POST Expertise from Forbes Councils members, operated under license.

Digital Asset Management 94

Digital Asset Management Enterprise Management Work Management Marketing Management 94

Trade Press Services

NOVEMBER 11, 2024

The findings show that “B2B customers prefer interactions that fuel their psychological needs—even if they require more time or cost more money.” While the importance of addressing psychological needs is universally accepted by marketers, it’s impossible for brands to accomplish this without a deep understanding of their customers.

Effectiveness 95

Effectiveness B2B Thought Leadership Case Study Case Studies 95

Vision Edge Marketing

NOVEMBER 16, 2021

A message map serves as a tool to ensure consistent internal, cross-functional messaging and external channels and touchpoints. Less friction in the customer buying journey and more alignment between the Marketing and Sales processes. A message map isn’t just about marketing. How do you know if you need a message map?

Work Management 279

Work Management Bandwidth Marketing Management Paid Search Agency 279

Webbiquity

MAY 4, 2017

For marketers, the way in which Internet connectivity has spread to include formerly-analog everyday objects presents an exciting array of new opportunities. After all, marketers are no strangers to gathering as much information about their customers as possible in order to analyze, predict, and respond to their changing needs.

Internet Marketing 235

Internet Marketing Marketing Analytics Tools Ethics Ideal Customer Profiles 235

Sprout Social

JUNE 16, 2025

LinkedIn marketing ROI is the return you earn from the time, money and resources you put into LinkedIn campaigns. Measuring LinkedIn marketing ROI is crucial for driving strategic growth, boosting your bottom line and demonstrating value. But organic and hybrid efforts typically require a broader ROI calculation for a complete view.

Linkedin 77

Linkedin ROI Top of Funnel Multi-Touch Attribution 77

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. Users simply scan the marker with their mobile device to initiate the interactive experience.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Marketing AI 104

Martech

FEBRUARY 18, 2025

Consumers feel besieged by pervasive and invasive marketing. With data collection at an all-time high, some marketers cross the line, using personal details (e.g., The solution is “un-marketing.” ” That’s marketing that delivers fresh, unique experiences without crossing privacy boundaries.

Advertising Agencies 81

Advertising Agencies Trust Marketing Marketing AI Advertising 81

Martech

MAY 8, 2025

Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. Users can access a pre-built tool library for tasks like webpage analysis, presentation creation and keyword research. StackAdapt released new email marketing and Data Hub solutions in its advertising platform.

Marketing AI 84

Marketing AI Lead Ranking Enterprise Management Lead Scoring 84

FunnelEnvy

FEBRUARY 3, 2025

Google Analytics 4 (GA4) represents a significant leap forward in how marketers analyze and leverage data. Designed for a digital-first world, GA4s innovative data and reporting model provides a holistic view of customer behavior, enabling marketers to make informed, data-driven decisions.

Lead Ranking 64

Lead Ranking Allocation Marketing Analytics Tools Sales Qualified Leads 64