Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

B2B Marketing Directions

JULY 17, 2022

NetLine found that on-demand webinars and live webcasts were also good indicators of short-term purchase intent. Beyond functioning as a good indicator of purchase intent, white papers and other more "weighty" content formats play an important role in the later stages of the buying process.

Research 52

Research B2B Purchase Intent Paper 52

Conductor

APRIL 15, 2020

To dig deeper into both your customers’ intent and how your competitors are addressing that intent, you have a giant toolbox of tools to choose from. Even though trade shows and in person events are cancelled, there are new opportunities to connect and to help your customers navigate these times. We’re All in This Together.

B2B Marketing 64

B2B Marketing Enterprise Management Planning B2B 64

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Backed by our substantial buyer-level intent insights, we found that despite the lack of stability in the economy, B2B buyers still find themselves more than willing to buy, as 33.4% Did we mention that Webinar registrations are a high-intent signal?

Demand 52

Demand B2B Webinar Metrics Intent 52

KoMarketing Associates

MAY 23, 2017

Use video on Twitter to go over sales question and answer sessions, webcast or webinars, display company culture and more. For this reason, it’s important to make your presence valuable, intentional and interesting, while sharing targeted content that your audience wants to read.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Content4Demand

DECEMBER 12, 2019

The Best Intent What’s Working in Intent-Based Strategies? Demand Gen Report’s special report on intent data shares expert insights from analysts and practitioners, highlighting what’s working (and what’s not) in B2B marketing and sales. B2B buyers expect vendors to understand their needs, pain points and expectations.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Customer Experience Matrix

OCTOBER 26, 2009

54% measured brand-marketing-style metrics such as awareness, perception or intent. Marketing Measurement Practices The group reported using three broad types of marketing success measurements: - 91% measured new customers acquired or leads generated. - 63% measured customer retention or sales from current customers or lapsed customers. -

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Vidyard

AUGUST 10, 2016

But generally speaking, you probably want to move away from benchmarking yourself against number of views and move towards more in-depth analytics indicative of a greater purchase intent, engaged employee base, or active customers.

Ad Building 65

Ad Building Top of Funnel Marketing & Strategy Lead Capture 65

ViewPoint

JUNE 28, 2012

He recommends that after you do listening, mount more overt and intentional outbound communications: “Put your voice into that. He notes that when they survey sellers on a hundred things marketing produces—like a data sheet, a webcast, a white paper, an event, etc.—sellers

Marketing Automation Services 120

Marketing Automation Services Planning CMO Allocation 120

Valasys

NOVEMBER 16, 2018

Webcasts or webinars are a burgeoning powerhouse for any digital marketing strategy. On the page, you can include countdown timer opt-ins, exit intent opt-ins, etc. Only half of the people who register for a webinar actually attend it. This is a problem every webinar creator and marketer faces. But that is not enough! Teaser Video.

Webinar Metrics 40

Webinar Metrics Landing Pages Opt-out Opt-in 40

Adobe Experience Cloud Blog

MAY 27, 2011

Some webcast platforms allow you to build a feedback survey directly into the webinar experience. Looking at a webinar can be an indication of future buying intent, especially if the webinar content is related directly to your product or service offering. Some of these can be addressed during the webinar, but don’t leave it at that.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Vidyard

AUGUST 10, 2016

Most live streams fall into one of the following four categories: Event: conferences or webcasts. But generally speaking, you probably want to move away from benchmarking yourself against number of views and move towards more in-depth analytics indicative of a greater purchase intent, engaged employee base, or active customers.

Ad Building 50

Ad Building Top of Funnel Marketing & Strategy Lead Capture 50

The Customer

MAY 13, 2021

Cisco today announced the intent to acquire privately-held, U.S.-based Together with Socio Labs, Cisco will enrich Webex Events beyond meetings, webinars and webcasts to also include large-scale, multi-session hybrid events and conferences. The post Cisco Announces Intent to Acquire Socio Labs appeared first on TheCustomer.

Intent 52

Intent Webinar Metrics Co-Registration Work Management 52

markempa

AUGUST 10, 2005

They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. Do you sell services? Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Wondering Out Loud

JULY 27, 2009

Why are we so intent on carving out a special little place in the sun — where results don’t matter — for the social web? And for good measure, here is a recording of Can O’ Worms , a streaming webcast we did about food safety. Yes, of course! Told you they were great questions.

Social Media 40

Social Media Web 2.0 Sales Qualified Leads Media 40

Buzz Marketing for Technology

JUNE 27, 2008

A Webcast with McGraw-Hill/Platts and the Industry Analysts at Outsell - June 17 at 11 a.m. Hugh McLeod. Hylton Joliffe. Hyper Local News. Immigration. Information Management. Innovation. innovator interviews. Innovator's Dilemma. Intelligence Services. interaction. Interviews. IT Department. Jeff Jarvis. Jeremiah Owyang. John Hagel.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

SpotMe Blog

DECEMBER 20, 2021

Webinar/Webcast Best Practices. The Dos and Don’ts of the Very Best Webinars and Webcasts. Webinar/Webcast Best Practices. Once you identify webinar goals (which you should, to make your event as intentional as possible), tracking each one is an essential webinar best practice. Here’s what we’re about to cover: 1.

Webinar Metrics 52

Webinar Metrics Practices Work Management Marketing Management 52

Valasys

AUGUST 19, 2019

According to research by the Content Marketing institute case studies happen to be the third most effective B2b content marketing method only next to In-person Events & Webinars/Webcasts in that order. . The case studies might be published on the parent website of a brand or as guest posts on websites with high domain authority.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

markempa

MARCH 18, 2012

Tweet A couple of weeks ago, I presented an American Marketing Association webcast , “ The One-Two Punch of Effective Lead Engagement: Accurate Lists and Powerful Content” (a replay of the webcast is posted below). A link to a replay of the webcast is included below. A: Begin with the end in mind.

Lead Nurturing 120

Lead Nurturing Lead Qualification Sales Qualified Leads Top of Funnel 120

NetLine

FEBRUARY 14, 2019

This time, we’re digging into the content and tools B2B marketers need to accelerate the buyer’s journey and how to do it in a way that maximizes intent signals garnered from content. We’re gearing up for another compelling webinar with our friends and content-gurus at Influence & Co ! 21 at 1 p.m. EST | 12 p.m.

Webinar Metrics 68

Webinar Metrics Intent Top of Funnel Intent Signal 68

Inbox Insight

MAY 7, 2024

By conducting their own studies and leveraging buyer intent data , businesses can uncover industry trends, customer preferences, and competitive intelligence. Podcasts Hosting regular podcasts or webcasts where you share industry insights, trends, and best practices can be a valuable lead magnet.

Lead Gen 52

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 52

Buzz Marketing for Technology

JUNE 27, 2008

Webcasts |. Many teachers either have yet to immigrate or have no intention of doing so. View This Webcast » The CIOs Guide to Wireless in the Enterprise. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. src = [link]. }. White Papers |. Podcasts |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Adobe Experience Cloud Blog

MAY 15, 2011

This will ensure you’re still capturing intent, even if it’s too late for the live event. .: Post a link to the webinar resource page you created (containing embedded SlideShare presentation) in your LinkedIn group as a new discussion. Place a 301 Redirect from the original webinar registration page to the new resource page. 10:50 a.m.:

Webinar Metrics 48

Webinar Metrics Linkedin Twitter Marketo 48

Valasys

DECEMBER 13, 2019

According to a research from Salesbox, the following are the most popular types of content used in B2B content syndication strategies: 85% of the marketers prefer whitepapers 60% of the campaigns include webcasts 50% of the campaigns include creating infographics & 35% of the campaigns include writing articles.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

Terminus

JANUARY 13, 2021

There’s a list of all the podcasts, all the webinars, all the webcasts that I’ve done on there as well. Let’s get intentional. Jeff was intentional. He was intentional about why he took his first step. He was intentional about why he took his first step. I still get hired to teach those classes.

Webcast 26

Webcast Domain Intent Digital Transformation 26

Online Marketing Institute

NOVEMBER 8, 2010

She also stresses, “Make sure that whatever you do, it is not with the sole intention to push information out … [T]ake the time to respond and have meaningful conversations. That will increase your following tenfold. It’s just like e-mail marketing: Don’t be a blaster.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Markempa

APRIL 30, 2019

During this stage, you’ll share content to help progress them from interest towards purchase intent. ” The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. You need to learn if this person and/or their company is a fit and their level of qualification.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

NetLine

OCTOBER 28, 2020

By creating a group of smaller events, your content team can create material that directly promotes the benefits of each session and directly capture first-party, intent-driven registrants right from your site. Wouldn’t it be nice to have a series of tent poles to support in the coming weeks and months? Find the Overlap.

CPL 98

CPL Cost per Lead Conference Webinar Metrics 98

Webbiquity

OCTOBER 16, 2012

51% maintain blogs, 42% conduct webinars and webcasts, and 41% produce videos. Click-through rates (CTR) on search ads for keyword phrases with “high commercial intent’ are up to 600 times greater than average CTR for ads on a typical Facebook page. ( Just 11% use mobile content and only 9% create eBooks. Earnest B2B ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

NetLine

AUGUST 31, 2018

To do that, a targeting strategy is everything – when we talked about personas and pushing that further to targeting people, this is why: When B2B marketers can exert control over who they want to engage with their content (rather than hope for impressions to convert downstream) they can maximize outcomes of intent-based consumption.

Top of Funnel 58

Top of Funnel Demand Work Management Digital Marketing Funnels 58

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Use Exit-Intent Pop-ups. Immediate pop-ups can make web visitors shiver, but a strategically placed exit-intent pop-up can keep prospects warm. Create a Webcast on Udemy. Use visual cues, like arrows, and eyes of images pointed at the CTA to direct the viewers’ attention and train of thought.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

Hubspot

JUNE 12, 2017

And, that was the intent all along. From blog posts, to webcasts, to podcasts, Deloitte University Press has a bit of everything for those who want to learn about its specialties and the industries it works with. Takeaway for Marketers.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

MARCH 18, 2018

And, that was the intent all along. From blog posts, to webcasts, to podcasts, Deloitte Insights has a bit of everything for those who want to learn about its specialties and the industries it works with. That’s what Raise the Bar does, by compiling a “daily digest of timely, must-read posts on sales, marketing and growth engineering.”

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Convince & Convert

MARCH 15, 2012

Eric : You and I did a great webcast this week about niche networks , and three or four years ago, Twitter was a niche network. the intent and the commitment by the executive team, we were. And, to me, every time they hang more ornaments on their. Christmas tree, it takes them away from their competitive. to achieve?”

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Content4Demand

JANUARY 24, 2020

Demand Gen Benchmarks. 2020 Demand Generation Benchmark Study.

Allocation 52

Allocation Intent Signal Acquisitions Content 52

WebMarketCentral

MAY 26, 2009

It started with a webcast on using Twitter effectively for business and advocacy hosted by Chris Abraham , social media guru and principal at social PR firm Abraham Harrison , and Anamitra Banerji of Twitter. Promotion wasn't the original intent.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

Online Marketing Institute

NOVEMBER 4, 2010

She also stresses, “Make sure that whatever you do, it is not with the sole intention to push information out … [T]ake the time to respond and have meaningful conversations. That will increase your following tenfold. It’s just like e-mail marketing: Don’t be a blaster.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40