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Content + Intent Data: Creating Value-Based Buyer Journeys

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How have they already engaged (downloads, webcast attendance, website visits, third-party review sites)?

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How 4.6 Million First-Party Registrations Produced 72k Buyer-Level Intent Insights

NetLine

H owever, there was one thing we uncovered in producing this report that we’d never included or had access to before: Buyer-level intent data. ~31% Buyer-Level Intent Discovery solves that conundrum. Live Webcast. It’s also worth commenting on the connection between format “weight” and purchase intent. Survey Report.

Intent 97
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BrightTALK Unveils new insights tool for B2B Marketers to Target the Buying Intent

Valasys

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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How Surging Demand Drove 18.8% Growth: NetLine’s 2023 B2B Content Consumption Report

NetLine

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Backed by our substantial buyer-level intent insights, we found that despite the lack of stability in the economy, B2B buyers still find themselves more than willing to buy, as 33.4% Did we mention that Webinar registrations are a high-intent signal?

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[WEBINAR] Accelerating the Buyer’s Journey: Reveal Intent With Content at the Point of Engagement

NetLine

This time, we’re digging into the content and tools B2B marketers need to accelerate the buyer’s journey and how to do it in a way that maximizes intent signals garnered from content. We’re gearing up for another compelling webinar with our friends and content-gurus at Influence & Co ! 21 at 1 p.m. EST | 12 p.m.

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Content Hit List

Content4Demand

Demand Gen Benchmarks. 2020 Demand Generation Benchmark Study.