Zoominfo

SEPTEMBER 20, 2021

Engage Existing Customers Using Intent Signal Data Buyer engagement does not end when a buyer signs their contract. According to Showpad’s recent study , 50 percent of participants said their churn rates had significantly increased since the pandemic. The intent signal data also provides upsell and cross-sell opportunities.

Churn Rate 130

Churn Rate Intent Signal Tips Cross-Selling 130

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

Top of Funnel 112

Top of Funnel Activities Intent Signal Advertising Channels 112

Only B2B

FEBRUARY 28, 2024

Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey. Prioritize Leads Based on Intent Signals: By analyzing the strength of a prospect’s intent signals (e.g.,

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester.

Webinar Metrics 139

Webinar Metrics Forrester Top of Funnel Research 139

Inbox Insight

DECEMBER 8, 2023

Third-party intent data is made up of insights collected across any digital touchpoint external to your business – for example, all content platforms, websites, and social media channels. This involves studying your site and those similar, to provide meaningful insight.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Martech

DECEMBER 15, 2021

All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Buyer intent signals. Account-based framework. We call it a framework because it is a combined effort,” said AlMukhtar.

Intent 102

Intent Intent Signal Campaigns Zoominfo 102

Top Rank Marketing

NOVEMBER 24, 2023

The Drum ON THE LIGHTER SIDE: A lighthearted look at “Intent Signals” by Marketoonist Tom Fishburne — Marketoonist Ethernet is Still Going Strong After 50 Years — IEEE Spectrum TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden / NetLine / TopRank Marketing — 3 Key Takeaways From Content Marketing World 2023 — Convince and Convert Lane R.

B2B Marketing 133

B2B Marketing Budget Programs Spending B2B 133

NetLine

APRIL 11, 2024

Before you read on, there is a key distinction to callout that sets this report apart from other industry studies: This report is not a summary of survey findings. YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Only B2B

FEBRUARY 21, 2024

Let’s delve deep into Intent Data in Personalized B2B Marketing. Must Read: First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences Diving Deeper: Types of Intent Signals in B2B Now, intent data isn’t a one-size-fits-all solution. There are two main types to understand: 1.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Martech

JULY 18, 2022

Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research , which provides B2B revenue enhancement and ABM solutions. This is usually done via de-anonymized web traffic and third-party intent signals. It’s time to rethink gating your content. Why we care.

Digital Experience Platform 107

Digital Experience Platform Intent Signal Account Based Marketing ABM 107

Zoominfo

FEBRUARY 3, 2023

Conversion rates on traditional cold-calling campaigns can be very low — a widely cited Baylor University study , done in conjunction with Keller Williams Realty International, found agents earned an appointment or referral only 0.5% In a recent study, more than half of marketers said chatbots increased their conversion rates by at least 10%.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Only B2B

JULY 13, 2023

Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event. According to recent studies, leveraging intent data in pre-event planning can lead to significant improvements in event success.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

SalesIntel

MARCH 14, 2024

Monitor changes in technographics, firmographics, and buyer intent signals to adapt sales approaches accordingly. Intent Data Providers: Partner with intent data providers to access real-time buyer intent signals from various online sources, including website visits, content consumption, and social media interactions.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Tony Zambito

MAY 21, 2021

Then, there were numerous reports, TV stories, and studies pointing to a decrease in attention span. A good amount of personalization has not moved beyond “Dear Jennifer” emailing, overly aggressive chatbots, and a “gotcha” mentality on intent signals. The pandemic wreaked havoc on the ability of people to give attention.

Buyer Personas 197

Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. One case study to highlight is Imprivata , a global healthcare IT security company.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar. “94%

Buying Cycle 115

Buying Cycle Intent Buy Intent Signal 115

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

KoMarketing Associates

FEBRUARY 27, 2017

A study published by True Influence in January 2017 looked at the online research data of marketers, and found 5.57 million intent signals related to “marketing email.” This topped the list of keyword signals identified by True Influence. Other popular intent signals were “online video marketing” (5.52

Segmentation 120

Segmentation Positioning Email Marketing Intent Signal 120

Heinz Marketing

NOVEMBER 30, 2019

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned? A look at purchase intent modeling to help align your top sales talent to the highest value accounts. Study Mr. Rogers if you want to communicate better. Thanks for your advice, Brent Thomson. Great article, Vivian Hou.

Intent Signal 105

Intent Signal Purchase Intent B2B B2B Sales 105

KoMarketing Associates

JANUARY 23, 2017

A study published by True Influence looked at the online research data of marketers to gauge their top interests heading into 2017. million intent signals, making it the second-most researched internet topic. million intent signals. Video Technology and Marketing. Marketing email” took the first spot with 5.57

Marketing Report 120

Marketing Report Intent Signal Paid Search Agency Advertising Agencies 120

Zoominfo

JANUARY 26, 2021

The great thing about enterprise leads is that they can still come from traditional marketing channels such as web forms, trials, demo requests, whitepapers, eBooks, case studies, and any other channels you’re already using for lead generation. Create Case Studies To Demonstrate Value. Qualify The Leads You Already Have.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Oktopost

DECEMBER 4, 2023

For those who have doubts, a recent study on the total impact of LinkedIn Sales Navigator found a 312% return on investment over three years and that it paid for itself in less than six months. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 71

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 71

Only B2B

APRIL 30, 2024

Intent Signals: Identify and track the accounts that are researching your offerings or similar offerings that your competitors are offering. As prospects search the internet for data-driven insights and practical strategies, you can produce valuable content such as blog posts, white papers, case studies, and webinars.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

SalesIntel

APRIL 15, 2024

Tips to Engage Buyers in the Shortlisting Stage Showcase relevant industry examples: Utilize reviews and case studies from past clients that are similar (or facing similar challenges) to your prospects. Highlight the outcomes your team has achieved and how you addressed specific pain points that may apply to them.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Tips to Engage Buyers in the Shortlisting Stage Showcase relevant industry examples: Utilize reviews and case studies from past clients that are similar (or facing similar challenges) to your prospects. Highlight the outcomes your team has achieved and how you addressed specific pain points that may apply to them.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Madison Logic

MAY 15, 2024

Grow with Them with Better Intent Signals from Madison Logic Pre- and post-sales data is vital to understand how to retain customers—and how to expand with them.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

NetLine

DECEMBER 7, 2023

The 2022 ABM Benchmark Study from Momentum ITSMA and the ABM Leadership Alliance revealed that 7 in 10 (71%) companies planned to increase their ABM spending in 2023, with half increasing their ABM staff this year. Either way, using intent data can ease the way and help you determine the accounts that are likely to convert and when.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

SalesIntel

JULY 10, 2023

Intent data acts as a guiding light, illuminating the path to success by providing valuable insights into prospects’ online activities. Intent data equips sales teams with a competitive edge, arming them with valuable insights about prospects’ intent signals and buying behavior.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

JANUARY 26, 2021

Qualify The Leads You Already Have The great thing about enterprise leads is that they can still come from traditional marketing channels such as web forms, trials, demo requests, whitepapers, eBooks, case studies, and any other channels you’re already using for lead generation. They don’t have time to waste with generalizations.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Only B2B

JUNE 30, 2023

By analyzing buyer behaviors, activities, and engagement patterns, businesses can gain a deeper understanding of their audience’s intent and tailor their strategies accordingly. Understanding their online activities and intent can significantly impact the success of marketing and sales efforts. times higher conversion rate.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

SalesIntel

OCTOBER 20, 2021

According to studies, 89% of consumers undertake independent online research before making a B2B purchase; the good news for you is that the research that the majority of people are currently doing can help you uncover fresh, qualified leads. You must choose the appropriate messaging for nurturing based on the lead’s intent.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Only B2B

OCTOBER 5, 2021

If you utilize intent data correctly, it will provide you with such capacity. According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it. Must Read: What Is Intent Data and How It Can Help Your Company? What Kinds of Intent Signals Do You Monitor?

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Binary Demand

FEBRUARY 23, 2024

Case study: Imagine a B2B marketing automation platform enhancing business strategies. By analyzing these signals, businesses can decipher what prospects are actively seeking, enabling them to tailor their marketing strategies precisely.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

MARCH 25, 2022

Back in the early web browsing days, browse activity was a strong intent signal. Today we need to recognize, encourage and cultivate intent signals and create messages that respond to them and build on them. If I start thinking about this, I’ll get mad all over again, and right now, I’m feeling pretty good.

Intent Signal 131

Intent Signal Opt-out Opt-in CAN-SPAM 131

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Retargeting and remarketing.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

TrustRadius Marketing

OCTOBER 3, 2022

Buying behavior has evolved dramatically, and the ability of ABM marketers to find and target buyers using intent data has also evolved. In the past, third-party intent data was used mostly. Using customer reviews in a scalable, authentic fashion can be more valuable for sales teams than case studies or anecdotal evidence.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52