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How to Optimize the Cost of B2B Marketing

Valasys

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. This will open up more ideas and doors for creativity and new practices”.

Cost 40
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10 Advantages of Outsourcing B2B Sales Appointment Setting Services

Valasys

On the flip side, a study from Marketing Sherpa shows that only 56% of the marketers check for the validity of their leads before passing them on to their sales teams. According to a study, 80% of sales are made on 5 th to the 12 th contact, while only 10% of salespersons make more than 3 contacts (Source: venturebeat.com). .

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

According to a study by Salesforce, Geofencing is a technology that is compatible with 92% of the U.S.A According to a study by 99firms.com, 80% of the internet users own a smartphone & 67% of them check emails only on their mobiles. Local Marketing: . Mobile marketing: .

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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

Furthermore, a recent study from Inc found that they prefer texting over calling. This can be a big hint for the B2B marketers using affiliate marketing & other omnichannel strategies based on the intent signaling of the prospects. Marketers need to focus on & optimize their multi-channel attribution strategies.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

According to a study published by Google, B2B marketers across the globe are putting in endeavors to delve deeper into the realm of consolidated digital expertise, wherein, the concepts of SEO, Content Marketing, Inbound Marketing & Digital Marketing are being integrated with several growth hacking technics, to create more meaningful insights.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

Another research study by Gartner implies that 73% of the shoppers don’t entertain any direct contact by the salespeople from unknown organizations, rather prefer to contact the sales team themselves, once they are finished with extensive researches about the products or services that resonate with their pain points. .