Only B2B

JULY 13, 2023

On the other hand, third-party intent data is obtained from external sources, offering a broader view of target audience behavior across various platforms and websites. According to recent studies, leveraging intent data in pre-event planning can lead to significant improvements in event success.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. Downloads (whitepapers, case studies, eBooks).

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Zoominfo

MARCH 31, 2024

Here’s how your GTM team can capitalize on high-value buying signals to sell smarter and win faster. Buying Signal #1: Key Account Visits to Pricing Page An account on your team’s high-priority target list is suddenly showing a spike in purchase intent by registering 50 visits to your company website’s pricing page.

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Inbox Insight

OCTOBER 27, 2023

In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. To judge the quality of your intent data, consider factors such as how recently your potential customers have engaged, how often they have returned, and how engaged they are.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Retargeting and remarketing.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

PureB2B

MAY 30, 2022

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Downloads (whitepapers, case studies, eBooks).

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

TrustRadius Marketing

OCTOBER 3, 2022

Buying behavior has evolved dramatically, and the ability of ABM marketers to find and target buyers using intent data has also evolved. In the past, third-party intent data was used mostly. For example, sales teams can utilize TrustRadius downstream intent data to uncover insights into how best to position themselves.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Aberdeen

APRIL 1, 2019

Studies show that email marketing can deliver 4,400% ROI, which is $44 returned for every $1 spent. Intent data helps you build out account profiles beyond the first-party information that’s in your CRM. And with the right intent data, you can dynamically assess intent signals to prioritize marketing activities accordingly.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

DealSignal

NOVEMBER 1, 2022

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

NetLine

APRIL 11, 2023

This case study featuring our client Mercer US Health is a perfect example of this.) What we’ve found, however, is that buyers are ready, so long as you’re studying the right signals. But remember what we learned from last year’s report: Popularity ≠ purchase intent. Now, onto the good stuff. more Webinars.

Demand 52

Demand B2B Webinar Metrics Intent 52

Binary Demand

MARCH 26, 2024

This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition. Once you have a clear picture, you can start uncovering their buyer intent signals.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

DealSignal

MAY 3, 2021

Intent data allows you to identify and target these specific folks, almost in real-time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Valasys

SEPTEMBER 8, 2023

By evaluating a variety of signals, including as website visits, content engagement, search queries, and social media activity, AI may provide important insights about a prospect’s interests, requirements, and purchasing intent. By identifying accounts with high intent signals, you can prioritize your efforts.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

SalesIntel

AUGUST 15, 2022

Often, an MQL is a lead who is engaged with your brand by performing actions like submitting contact information, scheduling a free demo, downloading an eBook or case study, or consistently responding to email outreach. So, getting buying intent signals is vital. Leads can come from anywhere.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads High Quality Lead 52

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. Lead scoring and prioritization : Use predictive purchase data to weigh your lead scoring model.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

NetLine

MARCH 2, 2023

By contrast, B2B buyer intent data tells marketers and sales reps which accounts are showing intent, which prospective buyers are actively researching online, and which pain points they are looking to solve based on their content consumption. Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Zoominfo

MAY 21, 2021

There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest. Purchase intent signals help identify which companies are actively researching your solution — before they fill out a form on your site or engage with your sales or marketing teams.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

PureB2B

APRIL 19, 2022

B2B intent data aims to help businesses provide such experiences by aligning their marketing efforts with the prospect’s current objectives. However, intent marketing isn’t without its challenges. A study we recently conducted revealed that nine out of ten B2B marketing leaders feel overwhelmed trying to make intent data work.

Intent Data 62

Intent Data Intent Work Management Optimization 62

PureB2B

JANUARY 3, 2022

For example, intent data — which is often used by both marketers and their content syndication partners — adds another level of targeting precision that amplifies the inherent strengths of content syndication. Intent signals can identify customers or accounts that are in an active buying cycle, for instance.

Top of Funnel 62

Top of Funnel High Quality Lead Lead Gen Sales Qualified Leads 62

Single Grain

APRIL 25, 2023

Thanks to Google’s customer data and audience intent signals, Google Discovery Ads remove the guesswork from your paid advertising efforts and allow you to reach up to 3 billion users per month across Google properties. Commercial: The user has a purchase intent which may not be immediate.

Paid Content 52

Paid Content Paid Search Agency Top of Funnel Google 52

Aberdeen

SEPTEMBER 18, 2019

Especially in B2B, so much of the purchase process is self-serve, leaving you with limited time to stand out from competitors and build relationships with prospects. According to the 2018 Sales Operations Optimization Study from CSO Insights, nearly 60% of B2B companies have a formal sales enablement program in place.

Intent Data 40

Intent Data Top of Funnel Intent B2B Sales 40

Porch Group Media

JANUARY 26, 2022

When we originally wrote this blog, an Autotrader study found that car buyers spent 59% of their time online researching. Whether homeowners are getting ready to sell their homes, just recently moved into new homes, or have been living at their homes for several years – home improvement tasks become a priority sooner than later.

First-Mover Advantage 40

First-Mover Advantage Webinar Metrics Intent Signal Privacy 40

The ABM Agency

APRIL 30, 2023

The Four Pillars of Account Based Marketing Identifying Target Accounts: Selecting high-potential companies based on predefined criteria such as market fit, revenue potential, likelihood of purchase intent, etc., ensuring your efforts are directed towards valuable opportunities. using personalized content for each account.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Aberdeen

FEBRUARY 5, 2019

Aberdeen’s EH&S study investigates a dozen top emerging technologies pursued by respondents, and QHSE user investment plans for all 12 are significantly higher than the typical respondent. In addition to those intent signals, this data also reveals macro-level trends in the relative interest level for AI technology.

Marketing AI 40

Marketing AI Intent Signal Buyer Intent B2B Thought Leadership 40

Inbox Insight

NOVEMBER 23, 2022

Personalize your offers, email marketing and product recommendations – use first names in subject lines to encourage higher open rates and engagement and analyze how a prospect interacts with your content to gain insight about their future purchasing intent. Score and nurture leads. Facebook lead ad campaigns.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Inbox Insight

JANUARY 5, 2023

Bottom-of-funnel (BOFU) leads require nurturing to guide them in their B2B purchase decisions. Webinars , case studies and specific blog posts targeting keywords are essential to nurture campaigns. Quality intent data can considerably help Marketing teams in their lead gen and demand gen activities.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52